Ahrefs


What is Ahrefs?

"Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic."

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

  • Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in your niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues your website has and learn how to fix them
  • Content Research: discover the most popular content on any topic and find the best ideas for your own content
  • Rank Tracking: track your search rankings along with your competitors'
  • Mentions Monitoring: get email alerts every time you or your brand in mentioned online.

Ahrefs database has 8 billion keywords and 421 billion indexed pages. That is why Ahrefs is able to provide maximum data and accuracy to its users.


Ahrefs scored 91/100 in the SEO & SEM category. This is based on user satisfaction (90/100), press buzz (69/100), and other relevant information on Ahrefs gathered from around the web.

The score for this software has improved over the past month. What is this?


Ahrefs Awards

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Ahrefs Review

Editors' Review by the SEO & SEM Software Review Team

Ahrefs is a feature-packed suite of different search engine optimization (SEO) tools that help users, i.e. professional marketers and marketing specialists, SMBs, large enterprises, marketing firms and agencies with the ins and outs of the content marketing process. It allows users to perform competitor research to identify high-ranking pay-per-click (PPC) keywords, backlink strategies and more.

The software suite also provides you with an overview of your competitor’s strategies, which can significantly help with the creation and implementation of new, more efficient marketing campaigns. Ahrefs’ backlink solution gives you the ability to build additional links for other websites or blogs and it allows you to determine the effects of your existing backlinks on current websites. This is good as it will help you improve upon your current approach.

With Ahrefs’ on-page analysis tool, you will have the power to analyze every link based on target keywords. The software solution audits each and every page of a particular website and then identifies potential issues that can influence or affect the site’s search engine rankings negatively. Then there’s the keyword analysis tool, which is meant to help you find the most appropriate keywords to enrich your content, driving more traffic to your website.

Keeping track of the progress of your website and pitting it against your competitor’s is made possible through Ahrefs’ competitive comparison tool. This solution should let you know exactly where you stand when compared to your competitor’s website when it comes to overall performance, web traffic, search engine rankings and other relevant metrics.

Ahrefs Features

Ahrefs is a robust system that offers digital marketers with one of the world’s largest and most diverse pools of live backlinks. The cloud-based service provides businesses and organizations of all sizes, freelance marketing specialists and agencies with a stable and dependable backlink checker tool as well as other useful features you’ll soon find very beneficial to your own situation.

Ahrefs Site Explorer

Ahrefs’ site explorer tool gives you an in-depth view of the organic search traffic as well as the backlink profile of any given URL or website. Site Explorer plays the role of the competitive research tool by effectively combining three robust SEO solutions in a single easy-to-use interface: organic traffic research, backlink checker and paid traffic research.

Organic traffic research is an SEO tool that enables you to see which keywords or key phrases your competitors are using on their content. It also allows you to determine which pages receive the most web traffic from search engines. Paid traffic research, on the other hand, gives you the ability to figure out whether your competitors are investing in paid search advertising and where they are funneling said paid traffic.

The backlink checker is used to properly gauge the integrity or the quality of the backlink profiles. It also lets you see which sites link to your competitors’ websites.

Ahrefs Keywords Explorer

This feature is basically designed to help you find great keyword ideas to seamlessly incorporate into your content. The tool gives you access to thousands of keyword and/or key phrase possibilities. It will enable you to analyze the ranking difficulty of each of the keywords and then calculate their potential to bring in more traffic to your website.

Ahrefs claims to have to most comprehensive keyword research tool on the market. With the variety of features and capabilities the tool possesses, it’s not difficult to see why. The fact of the matter is Keywords Explorer actually runs on arguably the world’s largest third-party database of search queries. The tool supports 171 countries worldwide when it comes to search query data. It also supports up to 10 different search engines, not just Google and it is capable of processing huge volumes of clickstream data for Amazon, Baidu, Bing, YouTube and more.

With Ahrefs’ Keyword Explorer, you will never run out of keyword ideas as it can put out literally thousands of keyword possibilities and suggestions. This is made possible due to the fact that the tool operates on a large database populated by over seven billion keywords, regularly updated with new data on a monthly basis.

Ahrefs Site Audit tool

Ahrefs’ Site Audit tool gives you the ability to see the inner workings of your website’s on-page SEO performance. You can stop wondering whether or not your previous SEO efforts are working and figure out exactly what is keeping your pages from reaching the top of the search engine rankings. With this feature, you can expect to get a more comprehensive website analysis as Site Audit crawls every page and content it can find on your website in order to provide a more accurate overall SEO health score.

The tool visualizes relevant data using charts so they are easy to understand. It then flags all potential issues related to your SEO and offers up recommendations on how you or your team should address them. You can easily run an audit on your website for more than 100 pre-defined SEO issues. The tool automatically groups all detected issues by type and then generates printable reports, complete with colored charts and other visuals.

Some of the key SEO components you can check for include page performance, social tags, incoming and outgoing links, content quality, HTML tags, all localization issues with Hreflang, potential problems with your resources, external pages and more.

Ahrefs Rank Tracker

Rank Tracker lets you monitor your page rankings over a period of time. The tool then charts your performance and compares it alongside your competitors’. You will get scheduled reports and ranking updates for both mobile and desktop, straight to your inbox so you will always be up-to-date on the potential changes of your rankings and the goings-on of your SEO efforts.

Ahrefs’ Rank Tracker tool allows you to keep track of your Google rankings on mobile and desktop devices across more than 170 countries. You also have the ability to visualize your SEO progress through the software solution’s interactive graphs. Get useful data regarding your visibility history, such as how many of the clicks you’re getting are actually from organic search traffic.

Ahrefs Content Explorer

This feature is all about the content you’re putting out there and its impact on your SEO and page rankings. With Ahrefs’ Content Explorer tool, you can discover the best performing content within your niche and subject it to proper analysis to gain valuable insights. You have the capability to acquire SEO and social metrics, as well as other crucial data by researching more than a billion webpages.

Run comprehensive searches online of the most relevant and popular articles related to your niche and then sort the results by traffic value, domain rating, organic traffic, social shares and referring domains. Content Explorer is fully capable of running advanced search operators, which means you can refine your search with the right combinations. Discover link building prospects, partnership opportunities, low competition topics and more.

Ahrefs software review

Ahrefs Benefits

There are many benefits to choosing Ahrefs as your SEO solution. For one, the platform boasts the best backlink checker in its category. With just a few clicks, you will instantly get a complete picture of any URL or website, from its overall performance to web traffic, page rankings and other critical metrics.

The software suite also provides you with data regarding backlink strength, status and growth over time. You can use all the information you’re getting to perhaps alter your approach and improve your future marketing and SEO campaigns.

Ahrefs is also a very useful tool for researching your competitors’ search traffic, the keywords they’re using in their content, their PPCs, backlinks as well as the results they’re getting from their SEO strategies and approaches. Using the software solution, you will be able to easily see which keywords the competition is ranking for in the top search engines. You can uncover which keywords they’re investing in and paying for with their PPC advertising and other paid marketing campaigns.

With Ahrefs, you also have the ability to get a clear view of the flow of organic versus paid traffic your competitors are receiving. Even today, Ahrefs believes that content is still king. This is why the software is equipped with tools that let you know what kind of content is generating most of your income. You can determine which type of content is getting shared the most by your followers. You can also identify every website that is linking to trending and/or popular content.

Ahrefs Pricing

Ahrefs’ plans and pricing are divided into four different subscription packages: Lite, Standard, Advanced and Agency. Payment can be made on a monthly or annual basis, but the latter option gives you two months free. All plans come with every tool in the Ahrefs arsenal, i.e. Rank Tracker, Site Audit, Site Explorer, Content Explorer, Keywords Explorer, alerts and a few additional tools. The differences between each package are mostly the number of users and the capacity or the amount of work each tool is assigned to do.

Lite starts at $99 per month with a trial fee of $7, good for up to 7 days. The Standard plan starts at $179 per month with the same trial fee and duration as Lite. The annual billing brings down the prices for both plans to $82 and $149 per month, respectively.

You can subscribe to the Advanced plan for $399 per month or $3,990 per year ($332 per month). The Agency subscription fee starts at $999 per month or $9,990 per year ($832). You may visit the company’s official website for more information about their plans and pricing.

Conclusion

Ahrefs is a robust and comprehensive SEO suite equipped with top-tier features like backlink indexing and web crawling capabilities. Its tools for competitive research, keyword research, website analysis, rank tracking and content discovery and performance analysis are quite impressive, to say the least. But, this SEO suite is not cheap. You really have to be ready in making a serious investment, if you want to utilize this SEO solution.

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SEO & SEM Market Radar

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Ahrefs Product Overview

  • Free Ahrefs Webmaster Tools for any website owner

  • No need to be an SEO pro thanks to easy-to-understand UI, tutorials and educational materials

  • Database of more than 8 billion keywords and 421 billion indexed pages for maximum accuracy


Languages: English, Chinese, Russian, German, Spanish, Portuguese, Italian, Japanese, French, Dutch, Polish, Swedish, Turkish

SEO & SEM Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in April 2021.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

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Ahrefs Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Click-to-Dial
  • BitCoin
  • PayPal
  • Stripe
  • Net Promoter Score
Compare Pricing

Ahrefs Pricing Plans

Ahrefs Webmaster Tools

Free
  • Access to Site Audit and Site Explorer

Lite

$99.00
1 user(s) / month
  • Check the pricing page for all features and limits

Standard

$179.00
1 user(s) / month
  • Check the pricing page for all features and limits

Advanced

$399.00
3 user(s) / month
  • Check the pricing page for all features and limits

Agency

$999.00
5 user(s) / month
  • Check the pricing page for all features and limits

Plans starting from: $99.00/month Credit card required: Yes

Ahrefs FAQs

Does Ahrefs offer an API?

Yes

What is Ahrefs generally used for?

Competitive research and growing your organic traffic

Who are the main user groups of Ahrefs?

Website owners, marketing professionals, SEO experts, in-house marketing teams, marketing agencies

Does Ahrefs offer guides, tutorials and or customer support?

Yes. Ahrefs has many free learning resources, video tutorials, how-to guides, one of the most popular SEO blogs and 24/5 support available.

Does Ahrefs offer multi-user capability (e.g. teams)?

Yes

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Ahrefs User Reviews

Average User Rating:
4.48/5 based on 358 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Ahrefs over time. It shows how existing users see Ahrefs with regards to its usefulness, ease of use, value for money and customer service.

Overall
9.1/10
Arrow Left Recent Older Arrow Left
Usefulness
9.6/10
Ease of use
8.7/10
Value for money
8.7/10
Customer service
9.3/10
User profile picture

"Best tool for every SEO"


What do you like about Ahrefs?

I love the way we can do the competitive research, keyword research and find the competitor's backlinks. I simply love this tool.

What do you dislike about Ahrefs?

There is nothing that I don't like about this tool but what I felt is sometimes their new backlink area shows the older backlinks rather than the new one.

What have you been using it for and what problems did Ahrefs solve?

For SEO

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Couldn't live without it"


What do you like about Ahrefs?

Phenomenal software that I rely on day in, day out. Software itself is at least on par with other best-in-class options in the space, but the content on the blog, YouTube and academy courses showing you how to use it takes it above and beyond. Our SEO strategy would be non-existent without Ahrefs.

What do you dislike about Ahrefs?

Pretty minor thing, but adding users is a little tricky. I feel more users should be included in the price lower plans. Adding more is a little expensive per user, and it's a bit of a tricky manual process to do this when on an annual price plan.

What have you been using it for and what problems did Ahrefs solve?

Pretty much all things SEO-related. Keyword research to build out our SEO plan, monitoring our technical site makeup, finding backlink opportunities, tracking keyword performance, and setting up alerts to let us know of new or lost opportunities.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Ahrefs is the most comprehensive SEO & backlink tool I have ever used"


What do you like about Ahrefs?

We have recently shifted to ahref and it was move worth. The accurate information which it provides for keywords analysis and backlink analysis is great. It has helped us to identify the best keywords to work upon and also find our competitors and see their backlink profiles and build backlinks for our company. Using this tool, we have seen improvement in our traffic and online authority. Moreover, the site explorer feature help us to find all issues in our website and resolve them.

What do you dislike about Ahrefs?

Ahrefs is a map to the future, because it’s not a direct representation of where you stand right now, but more a helpful tool to know where you’re going. At least that’s what I’ve found on the organic side. The data tells me if I need to continue doing what’s working, or if I need to strategize and problem solve.

What have you been using it for and what problems did Ahrefs solve?

The best problem we’ve solved with ahrefs is the ability to identify our blog posts that are gaining or losing ranking, and acting on those terms to help save them or strengthen them as needed. My work is in organic traffic, and we’ve found this approach crucial to our growth.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"All-around SEO Tool"


What do you like about Ahrefs?

Ahrefs has everything you need to be able to execute on all the necessary SEO tasks you need to do. It also gets better every time.

What do you dislike about Ahrefs?

The numbers are sometimes far off Google. But, if you only use it exclusively and use the historical data to compare it against itself, it shouldn't matter.

What have you been using it for and what problems did Ahrefs solve?

Ahrefs is our content marketing team's SEO tool of choice. It has helped us grow our blog and website through SEO.

5/5
Usefulness
3/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"Very Powerful"


What do you like about Ahrefs?

Analysis of metrics and backlinks is very powerful since you start using this product you can measure almost everything measurable from short and large keywords, the analysis of competition is very detailed and is very useful when indicating which words are stronger than others. The option to compare your website with competition gives you vision of what you're doing wrong or else and you can take the relevant measures to improve your SEP. This is an indispensable tool for any webmaster who wants to have presence in search and good positions

What do you dislike about Ahrefs?

Price is very high, I think you should plan better prices of the plans because whoever is starting in this business can overlook this valuable tool due to its cost, Trial should be more generous but it is worth acquiring this product for all benefits it offers

What have you been using it for and what problems did Ahrefs solve?

A long time ago I found it very difficult to position my web pages, after using this tool my performance has increased considerably

5/5
Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Great SaaS for ranking "

// Freelance Graphic Designer at Self-employed

What do you like about Ahrefs?

It is the most known website for backlinks and here you can see a complete timeline for your website, and when and where you achieved great and powerfull weblinks.
It has also a free basic account for personal use, you should try that.

What do you dislike about Ahrefs?

The pricing is it's most defect, it is expensive but it does the job very well, and has tools for competition research also

What have you been using it for and what problems did Ahrefs solve?

Ranking issues and online marketing

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"SEO has changed, hope Ahrefs will do better"

// IT Manager at Deluxe

What do you like about Ahrefs?

THe best part about Ahrefs, was that in the early days was the greatest tool a SEO targeted persson could have, now all has changed, you can still use Ahrefs but the landscape is changing rapidly, no more tons of links and add metrics.

What do you dislike about Ahrefs?

You can use at least 5 softwares at the prce you pay for Ahrefs, and can include even more tools, for SEO SEM and SMM, it is in my opinion a dinosaur.

What have you been using it for and what problems did Ahrefs solve?

link building

3/5
Usefulness
4/5
Ease of use
2/5
Value for money
4/5
Customer service
User profile picture

"Simply usage & indepth backlink analysis tool"

// SEO Specialist at ProdEx Technologies

What do you like about Ahrefs?

Shows date gained, dates lost, etc. Shows broken backlinks. Great ability to view gained/lost links for specific periods of time, specific days, etc. Makes it very easy to analyze your sites or your competitors' sites.

What do you dislike about Ahrefs?

Very happy with this overall. There's so much info and capabilities that I would say it can be a tad confusing. But they have a great collection of how-to videos that will pretty much solve that!

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Awesome tool for linkbuilders"

// Stavbyvedoucí at Marketing Miner

What do you like about Ahrefs?

Simple way how to obtain a lot of data about your competitors and your own website. Keyword explorer is awesome feature.

What do you dislike about Ahrefs?

Some data for small markets are outdated but that's normal for tool with aggregated data. Also Ahrefs grows very fast and they make a lot of changes so sometimes is user confused in the navigation and from new tools.

What have you been using it for and what problems did Ahrefs solve?

- Link Building
- Competitor analysis

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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