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What is Zapier?

"Zapier connects various applications to make automated workflows."

Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work.

This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps".

Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.

Zapier scored 93/100 in the Marketing Automation category. This is based on user satisfaction (93/100), press buzz (66/100), and other relevant information on Zapier gathered from around the web.

The score for this software has declined over the past month. What is this?

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Zapier Product Overview

  • Publically Share Apps

  • Set Up Triggers and Actions

  • Automatic "Zap" Running

  • Ongoing Maintenance of All APIs

  • Activity Dashboard

  • Ongoing Sync Among Apps

  • On/Off "Zap" Control

  • Add 250+ Integrations to Apps

  • Connected Accounts Management

  • Online Zap Templates

Languages: English

Marketing Automation Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in July 2019.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Zapier Features

  • 2-Factor Authentication
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration
  • Malware Protection
  • Bug Tracking
  • Migration to Cloud
  • Network Traffic Monitoring
  • Network Visualization
  • Network Device Performance Monitoring
Compare Pricing

Zapier Pricing Plans

Free Forever

  • Make two-step Zaps.
  • Get help from our support team.
  • Connect the tools you use most.

For Work

1 user(s) / month
  • Make Zaps with 3+ steps.
  • Get priority support.
  • Access all of our 750+ apps.
  • Filter data for precise automation.
  • One month free for paying annually.

For Teams

1 user(s) / month
  • Unlimited Zaps.
  • All our premium features.
  • Everyone’s Zaps on one bill.

Credit card required: No

Zapier FAQs

What platforms does Zapier support?

Zapier is a web-based platform.

Does Zapier offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

Does Zapier offer an API?

Yes, it offers an API.

What is Zapier generally used for?

It is used for automating workflows between applications.

What are some applications Zapier is commonly used in tandem with?

It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack.

Who are the main user groups of Zapier?

Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers.

Does Zapier offer guides, tutorials and or customer support?

Support: Knowledge Base, Online Support, Support Documentation.

Does Zapier integrate with any other apps?

Zapier integrates with the following applications:

Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo,, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook,, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist

Zapier User Reviews

Average User Rating:
4.63/5 based on 700 user ratings.
Your Rating:
User profile picture

It's like having an extra member of your team

// Customer Success Manager at SmileBack

What do you like about Zapier?

Zapier makes it simple to connect and automate a whole range of apps so that information can get where it needs to. You don’t need any coding knowledge to do this (although you can run snippets of code in Zapier for more complex tasks).
The practical importance of this is that you can automate numerous repetitive or boring tasks, so you can focus on other things. For example: adding new records to a spreadsheet when someone signs up to a trial.
Once you're used to it most Zaps can be set up in under 10 minutes.

What do you dislike about Zapier?

The integrations are usually high quality, but I have come across a small number which fall short – usually because they don’t have all the features which they need.
Zapier not having an integration at all is pretty rare – I think it’s only happened to me once – but an annoyance when it does happen.
Zapier lets you know when a zap runs into a problem and stops but it's not alway clear about why.

What have you been using it for and what problems did Zapier solve?

Creating tasks and reminders when something important happens, broadcasting updates to where the team can see them, logging events in spreadsheets.

Ease of use
Value for money
Customer service
User profile picture

Great and easy to setup

// Co-Founder at Dovetale, Inc

What do you like about Zapier?

I love the visual interface. i signed up to zapier a couple years ago and its gotten a hole lot better.

What do you dislike about Zapier?

service reps take a long time to get back to you even for simple questions. their online documentation is a bit confusing to use as well.

What have you been using it for and what problems did Zapier solve?

i index all my attachments on dropbox from my corporate gmail and follow people on linkedin that i message on gmail.

Ease of use
Value for money
Customer service
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