What is Mailigen?

"Mailigen is a professional marketing automation software for email newsletters creation."

This service provides its users with an effective solution for email, mobile, and social media marketing. Mailigen helps SMEs to build permanent relationships with their clients with this cost-effective and easy-to-use solution.

Email marketing enables users to build audience base and create loyal relationships with clients. With this software, they can count on full execution of email, mobile and social media marketing. They are able to send responsive email newsletters and receive full reports to analyze their performance. Design is based on drag-n-drop text boxes.

This service is based on behavior-related marketing automation because email campaigns are triggered by specific activities and experiences. Automation triggers, like welcome messages for new users or greetings for special occasions, are being chosen by marketers themselves.

Mailigen scored 86/100 in the Marketing Automation category. This is based on user satisfaction (95/100), press buzz (41/100), and other relevant information on Mailigen gathered from around the web.

The score for this service has declined over the past month. What is this?

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Mailigen Review

Editors' Review by the Marketing Automation Software Review Team

A Review of Mailigen Marketing Automation and Email Management Software Solution

Mailigen is a cloud-based email marketing and campaign management software solution suited for freelance email marketers and small to medium-sized businesses across multiple industries including e-commerce, banking, media, advertising and more.

A lot of small business owners will find Mailigen an ideal marketing platform, especially if they are looking to market their business to a targeted customer-base. The software solution allows users to reach out and engage new customers using campaigns and strategies that grab the attention of their target demographic.

The mass email sending, surveys, templates and auto-responding tools are geared towards the needs of small businesses, as well as freelance online marketers and companies in virtually any industry utilizing digital media to market their products and/or services.

How Mailigen works

Mailigen maintains a robust and comprehensive campaign management and marketing automation platform that puts an emphasis on ease-of-use. Yes, this is a powerful software solution that still manages to keep a user-friendly interface and functionality packed with a wide range of features that individuals and organizations need to effectively and successfully market their business.

Mailigen’s email marketing solution enables users to send an extensive amount of emails, queue the delivery of messages automatically, build a comprehensive roster of contacts and leads, easily import email addresses from other email solutions and run split testing in a fast and efficient manner. The split testing capability of this platform lets you send different emails with varying content within the same campaign to a number of recipients. This shows you which of your strategies work better with your target audience.

The platform integrates all of your marketing campaigns efficiently so you can keep track and monitor each of them individually with ease. You can assess the progress and effectiveness of your campaigns, assess the productivity of your team if you have a dedicated group of individuals conducting the marketing campaign and it lets you figure out which of your strategies work better with a specific target audience.

Mailigen marketing automation and campaign management software solution also helps to connect all your campaigns with social media to further expand your marketing reach, which means your brand, including your products and/or services, get more eyeballs from customers who are likely to be interested with what you have to offer.

The integrated social media, mobile and email marketing solutions, when combined together, becomes a robust and effective marketing automation and campaign management software solution. This is what Mailigen provides its customers.

The benefits of Mailigen marketing automation and campaign management software

Mailigen is an innovative marketing solution that is within reach of most small businesses and freelance marketing professionals. Albeit the platform is fully capable of serving large enterprise companies and marketing agencies, its features and services are designed so all businesses of any scale and industry can benefit from what Mailigen has to offer.

It combines the three major aspects of online marketing, i.e. social media, mobile and email, to provide a single multifaceted marketing platform that allows users to easily manage their contacts, keep track of all their campaigns, engage potential customers in social networks and automate their email marketing process. All this is done in one robust software solution.

Mailigen equips marketers with the right software solutions to allow them to take full control over their marketing processes and manage their campaigns as efficiently as possible. And with the added support for seamless integration, marketing teams, managers, decision makers and stakeholders will have the ability to monitor both team and individual progress and performance of marketing campaigns.

The following is a summary of the some of the benefits you can acquire from using the Mailigen marketing platform based on the features that it provides.

Marketing automation

Automation has become inherent with many of today’s marketing software solutions. Mailigen is no exception. This is standout feature that makes Mailigen an innovative platform. The automation feature elevates the solution to the next level. With features like the auto-responder, auto-post of campaigns on social media and RSS-to-email newsletter automation, you can pretty much automate your entire email marketing process.

The auto-responder allows you to queue messages to be delivered at a later time or date. Opting to automate your posts on social media, making your social media campaigns a lot easier and more convenient, is also possible. And once the RSS-to-email newsletter automation is setup and scheduled, all the subscribers on your contact list will be able to receive email updates about special promos, giveaways, new blog posts and so on, effectively improving customer engagement.

Contact management

Managing contacts can be a difficult and time-consuming process, especially if you’re dealing with a significant volume of subscribers. Mailigen offers a contact management solution that allows you to grow and manage contact list with ease and efficiency. Email addresses can quickly and easily be added to the list individually through signup forms or by importing an entire email database in .TXT, .CSV or .XLS file formats.

The contact management solution offered by Mailigen also has an auto-correct feature, which allows the system to detect double entries and redundancies and automatically corrects them so there are no duplicates or any errors in your mailing list. This also means if there are any repeated emails in your database, they will automatically be deleted. Not a bad feature to have in your contact management solution.

User-friendly email creation

Compared to other email marketing solutions available in the market, Mailigen won’t probably win any contest as far as the number of email templates it has is concerned. But what it lacks in the number of email templates it offers, it makes up for in efficiency and ease-of-use. Mailigen provides a little over a hundred templates on top of 5 basic layouts. What makes it shine though is the drag-and-drop email editor which allows users to customize pre-selected templates in either HTML or design mode. The tool is super quick and easy to use.

Reporting and analytics

The reporting and analytics capabilities of Mailigen are somewhat limited to the basics. They’re not as comprehensive or in-depth as some of the other players in the market, but they do serve their purpose real well. The program allows users to generate reports on standard metrics like link clicks, opened emails, bounce rates, number of new subscribers and unsubscribed contacts and forwarded emails.

The graph, incorporating all the data, is easy to read and understand. It’s plotted against time so you will have more valuable insights as to the past and present performance of your marketing campaigns.

Pricing for the Mailigen marketing automation and campaign management software

Pricing for Mailigen is based on the number of subscribers your company has. With a single plan, you can send an unlimited number of emails, create unlimited campaigns and get unlimited access to all features the Mailigen marketing platform has to offer.

There are three pricing plans available for you to choose from and they all come with a 30-day free trial with no credit card required.

  • For 500 subscribers, you will be charged $10 per month. $8 per month when you choose the annual billing option.
  • For 2,500 subscribers, it will take you back $25 per month or $20 a month for the annual billing option.
  • For 7,500 subscribers, the rate is $50 a month which goes down to $40 per month when billed on an annual basis.

Those are the three main pricing plan options you have. But of course, you can scale the pricing plan up or down, depending on your number of subscribers. You can use the slider on the pricing page of Mailigen’s official website, which calculates pricing based on the specified number of subscribers.

You can set the number of subscribers anywhere between 500 and 150,000. And for a bigger list size, more than 150,000, you may contact Mailigen directly for the pricing.


Mailigen has a limited template selection available. But what it lacks in that area, it makes up for in ease-of-use, effectiveness and scalability. Regardless of the size of your business, the volume of your subscribers, Mailigen is capable and reliable enough to provide for your marketing automation and campaign management needs.

If you’re a business looking for an affordable marketing solution that comes equipped with a wide range of email and campaign management features, you should probably check out Mailigen.

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Mailigen Product Overview

  • Dedicated marketing manager.

  • Email campaign management.

  • Multi A/B Split test.

  • Free autoresponder.

  • Opt-In email lists.

  • Schedule delivery.

  • Drag n Drop Editor.

  • Social media integration.

  • Active RSS in emails.

Languages: English, Chinese, Russian
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Marketing Automation Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in November 2018.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Mailigen Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • SMS
Compare Pricing

Mailigen Pricing Plans

500 Subscribers

1 user(s) / month
  • Unlimited Email Sending
  • Unlimited Sender Emails
  • Unlimited Account Users
  • 1GB Image & File Storage
  • Free Email Template Gallery
  • Behavior-Based Automation Series
  • Responsive Drag & Drop Email Editor
  • Campaign A/B Split Testing
  • Dynamic Email Content
  • Embedded Email Images
  • RSS & XML-Based Campaigns
  • 10 Subject Line Advisor credits
  • Custom Web Signup Forms
  • Subscriber Segmentation & Hygiene
  • Google Analytics Integration
  • Integrations & API Access
  • Custom Click Tracking Domain
  • Webhooks
  • SMS Marketing
  • Online Surveys
  • Fantastic Customer Support (Phone, Chat, Email)

2,500 Subscribers

1 user(s) / month
  • All Features

7,500 Subscribers

1 user(s) / month
  • All Features

Plans starting from: $10.00/month Credit card required: No

Mailigen FAQs

Does Mailigen offer an API?

Mailigen offers an open API.

Does Mailigen offer guides, tutorials and or customer support?

Support: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Does Mailigen offer multi-user capability (e.g. teams)?


Does Mailigen integrate with any other apps?

Integrations: Twitter, Wordpress, BigCommerce, SugarCRM, Shopify, LiveChat, FreeAgent, Zoho CRM, JIRA Software, Dropbox, Joomla, Capsule, Harvest, Pipedrive, Bitrix24, Google Drive, Batchbook, Magento, Stripe, ProjectManager.com, Facebook, Padiact, Zapier, BuzzSumo, WooCommerce.

What is Mailigen generally used for?

This service is used for marketing automation and email newsletters campaing creation.

What are some applications Mailigen is commonly used in tandem with?

This service is commonly used in tandem with social media and CRM applications.

What platforms does Mailigen support?

This is a web-based platform.

Who are the main user groups of Mailigen?

Main users of this service are small and medium-sized companies.

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Mailigen User Reviews

Average User Rating:
4.77/5 based on 9 user ratings.
Your Rating:
User profile picture

Mailigen and the great results it has given me.

// Co CEO at E*TRADE

What do you like about Mailigen?

Mailigen seems to me that it is a platform where absolutely no experience is needed in order to establish an adequate Marketing. I like this platform because it offers me what very few Marketing platforms do, and it is SMS Marketing, something that in the long term brings very good results and with a principal return capital of more than 300%. I really like the design of Mailigen, I see it represents a great improvement in any organization where it is represented, helping more and more Email Marketing and SMS Marketing.

What do you dislike about Mailigen?

The problem with Mailigen, is located in the prices. While it is true that its features are seen very little, and that within each company having an SMS Marketing present, is exponential improvement, I think it should be accessible at a lower price, highlighting that its features are impressive.

What have you been using it for and what problems did Mailigen solve?

Mailigen gives me excellent benefits every day, now it helps me a lot to handle Marketing both in my company, and within the area where I work, in this way I think that Mailigen provides results in a short period of time.

Ease of use
Value for money
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