A Review of Mailigen Marketing Automation and Email Management Software Solution
Mailigen is a cloud-based email marketing and campaign management software solution suited for freelance email marketers and small to medium-sized businesses across multiple industries including e-commerce, banking, media, advertising and more.
A lot of small business owners will find Mailigen an ideal marketing platform, especially if they are looking to market their business to a targeted customer-base. The software solution allows users to reach out and engage new customers using campaigns and strategies that grab the attention of their target demographic.
The mass email sending, surveys, templates and auto-responding tools are geared towards the needs of small businesses, as well as freelance online marketers and companies in virtually any industry utilizing digital media to market their products and/or services.
How Mailigen works
Mailigen maintains a robust and comprehensive campaign management and marketing automation platform that puts an emphasis on ease-of-use. Yes, this is a powerful software solution that still manages to keep a user-friendly interface and functionality packed with a wide range of features that individuals and organizations need to effectively and successfully market their business.
Mailigen’s email marketing solution enables users to send an extensive amount of emails, queue the delivery of messages automatically, build a comprehensive roster of contacts and leads, easily import email addresses from other email solutions and run split testing in a fast and efficient manner. The split testing capability of this platform lets you send different emails with varying content within the same campaign to a number of recipients. This shows you which of your strategies work better with your target audience.
The platform integrates all of your marketing campaigns efficiently so you can keep track and monitor each of them individually with ease. You can assess the progress and effectiveness of your campaigns, assess the productivity of your team if you have a dedicated group of individuals conducting the marketing campaign and it lets you figure out which of your strategies work better with a specific target audience.
Mailigen marketing automation and campaign management software solution also helps to connect all your campaigns with social media to further expand your marketing reach, which means your brand, including your products and/or services, get more eyeballs from customers who are likely to be interested with what you have to offer.
The integrated social media, mobile and email marketing solutions, when combined together, becomes a robust and effective marketing automation and campaign management software solution. This is what Mailigen provides its customers.
The benefits of Mailigen marketing automation and campaign management software
Mailigen is an innovative marketing solution that is within reach of most small businesses and freelance marketing professionals. Albeit the platform is fully capable of serving large enterprise companies and marketing agencies, its features and services are designed so all businesses of any scale and industry can benefit from what Mailigen has to offer.
It combines the three major aspects of online marketing, i.e. social media, mobile and email, to provide a single multifaceted marketing platform that allows users to easily manage their contacts, keep track of all their campaigns, engage potential customers in social networks and automate their email marketing process. All this is done in one robust software solution.
Mailigen equips marketers with the right software solutions to allow them to take full control over their marketing processes and manage their campaigns as efficiently as possible. And with the added support for seamless integration, marketing teams, managers, decision makers and stakeholders will have the ability to monitor both team and individual progress and performance of marketing campaigns.
The following is a summary of the some of the benefits you can acquire from using the Mailigen marketing platform based on the features that it provides.
Automation has become inherent with many of today’s marketing software solutions. Mailigen is no exception. This is standout feature that makes Mailigen an innovative platform. The automation feature elevates the solution to the next level. With features like the auto-responder, auto-post of campaigns on social media and RSS-to-email newsletter automation, you can pretty much automate your entire email marketing process.
The auto-responder allows you to queue messages to be delivered at a later time or date. Opting to automate your posts on social media, making your social media campaigns a lot easier and more convenient, is also possible. And once the RSS-to-email newsletter automation is setup and scheduled, all the subscribers on your contact list will be able to receive email updates about special promos, giveaways, new blog posts and so on, effectively improving customer engagement.
Managing contacts can be a difficult and time-consuming process, especially if you’re dealing with a significant volume of subscribers. Mailigen offers a contact management solution that allows you to grow and manage contact list with ease and efficiency. Email addresses can quickly and easily be added to the list individually through signup forms or by importing an entire email database in .TXT, .CSV or .XLS file formats.
The contact management solution offered by Mailigen also has an auto-correct feature, which allows the system to detect double entries and redundancies and automatically corrects them so there are no duplicates or any errors in your mailing list. This also means if there are any repeated emails in your database, they will automatically be deleted. Not a bad feature to have in your contact management solution.
User-friendly email creation
Compared to other email marketing solutions available in the market, Mailigen won’t probably win any contest as far as the number of email templates it has is concerned. But what it lacks in the number of email templates it offers, it makes up for in efficiency and ease-of-use. Mailigen provides a little over a hundred templates on top of 5 basic layouts. What makes it shine though is the drag-and-drop email editor which allows users to customize pre-selected templates in either HTML or design mode. The tool is super quick and easy to use.
Reporting and analytics
The reporting and analytics capabilities of Mailigen are somewhat limited to the basics. They’re not as comprehensive or in-depth as some of the other players in the market, but they do serve their purpose real well. The program allows users to generate reports on standard metrics like link clicks, opened emails, bounce rates, number of new subscribers and unsubscribed contacts and forwarded emails.
The graph, incorporating all the data, is easy to read and understand. It’s plotted against time so you will have more valuable insights as to the past and present performance of your marketing campaigns.
Pricing for the Mailigen marketing automation and campaign management software
Pricing for Mailigen is based on the number of subscribers your company has. With a single plan, you can send an unlimited number of emails, create unlimited campaigns and get unlimited access to all features the Mailigen marketing platform has to offer.
There are three pricing plans available for you to choose from and they all come with a 30-day free trial with no credit card required.
- For 500 subscribers, you will be charged $10 per month. $8 per month when you choose the annual billing option.
- For 2,500 subscribers, it will take you back $25 per month or $20 a month for the annual billing option.
- For 7,500 subscribers, the rate is $50 a month which goes down to $40 per month when billed on an annual basis.
Those are the three main pricing plan options you have. But of course, you can scale the pricing plan up or down, depending on your number of subscribers. You can use the slider on the pricing page of Mailigen’s official website, which calculates pricing based on the specified number of subscribers.
You can set the number of subscribers anywhere between 500 and 150,000. And for a bigger list size, more than 150,000, you may contact Mailigen directly for the pricing.
Mailigen has a limited template selection available. But what it lacks in that area, it makes up for in ease-of-use, effectiveness and scalability. Regardless of the size of your business, the volume of your subscribers, Mailigen is capable and reliable enough to provide for your marketing automation and campaign management needs.
If you’re a business looking for an affordable marketing solution that comes equipped with a wide range of email and campaign management features, you should probably check out Mailigen.