What is Quantcast?

"Quantcast is an AI-driven audience behavior for the open Internet that today directly quantifies over 100 million mobile and web destinations."

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.


Quantcast scored 91/100 (No. 1 in Marketing Analytics) in the Marketing Analytics category. This is based on user satisfaction (70/100), press buzz (67/100), recent user trends (rising), and other relevant information on Quantcast gathered from around the web.

The score for this service has improved over the past month. What is this?

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Marketing Analytics Market Radar

Quantcast Product Overview

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison


Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Marketing Analytics Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in October 2018.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...

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Quantcast Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Project Management
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Net Promoter Score

Quantcast FAQs

Does Quantcast offer guides, tutorials and or customer support?

Support: Help Center.

Who are the main user groups of Quantcast?

Main users of Quantcast are brands, agencies, and publishers.

Does Quantcast offer multi-user capability (e.g. teams)?

No.

What is Quantcast generally used for?

This service is generally used as an audience measurement solution.

What platforms does Quantcast support?

This is a web-based software.

Does Quantcast integrate with any other apps?

Integrations: Google Tag Manager, Cyfe, LiveRamp.

Does Quantcast offer an API?

Yes, it offers API.

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