Quantcast is an AI-driven audience behavior for the open Internet that today directly quantifies over 100 million mobile and web destinations.
With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.
Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.
Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.
Quantcast currently scores 89/100 in the Web Analytics category. This is based on user satisfaction (85/100), press buzz (67/100), and other relevant information on Quantcast gathered from around the web.
The score for this software has improved over the past month. What is this? |
Compete audience demographic analysis
Measure audience trends and usage
Measure audience for specific content
Audience interests/ lifestyle reports
Multi-platform analysis - web sites & mobile apps
Analyzing return visits
Audience geographic data
Data from +100 million web and mobile platforms
Competitor website traffic comparison
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Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...
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Main users of Quantcast are brands, agencies, and publishers.
No.
This service is generally used as an audience measurement solution.
This is a web-based software.
Integrations: Google Tag Manager, Cyfe, LiveRamp.
Yes, it offers API.
Quantcast works with benchmarking, which is essential in the area of metrics management, since we can compare our proposals with those of our competence, and based on that, better understand what aspects we need to improve so that our work is expanded. Quantcast works as a platform where current trends can be measured statistically. Quantcast is recommended for the analysis of potential audiences conducted to be more complete, and to create better stats promotions. Quantcast also serves to compare statistics between two or more sites, and to work with the public in a segmented manner.
The system of unique views does not update them quickly, in the same way in which it happens with the revision of degrees of fidelity that the visitors of the page show. Nor can visitors be separated by sex or age. Quantcast lacks tools for time tracking, so the reports are a little less detailed than we usually use.
Quantcast has been considered by our team as a very broad platform in the area of audience insights management. It is based on a system very similar to the one used by Alexa, for creating page rankings, which serves to create detailed data on web pages that we need to meet our objectives, or that we want to take as an example when creating our own marketing campaigns online. In this way it is easier to make sure that new customers and new audiences will be obtained, and in addition to that, that we will stay updated most of the time.