What is Mercanto?

"#1 job is to help retail and e-commerce brands understand each consumer's unique tastes and interests, and serve the best products accordingly."

Mercanto provides a new class of 1:1 personalisation that makes marketing way more effective and engaging for consumers (which increases their conversion rate). We work with retailers, e-commerce, and travel brands to help them monetize their CRM activities more effectively.

Mercanto’s machine learning engine automatically learns a consumer’s interests in real-time, and serves the most relevant, engaging messaging for each individual. Mercanto can be plugged into Salesforce, Responsys, SendGrid, or practically any ESP.

Here's a 2-minute video about machine learning in email: https://vimeo.com/292297485.

Using a combination of natural language processing and learning-to-rank algorithms, Mercanto helps companies send individually relevant emails that sell.


Mercanto scored 53/100 in the Email Marketing category. This is based on press buzz (23/100), recent user trends (falling), and other relevant information on Mercanto gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Mercanto
Software Buyer Guide 2018

Email Marketing Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in December 2018.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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Mercanto Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Click-to-Dial
  • Net Promoter Score

Mercanto FAQs

Does Mercanto integrate with any other apps?

SendGrid, Salesforce, Emarsys, Mailjet, Sparkpost, Oracle Marketing Cloud

What platforms does Mercanto support?

SendGrid, Salesforce, Emarsys, Mailjet, Sparkpost, Oracle Marketing Cloud

Does Mercanto offer an API?

Yes, Mercanto offers an API as well as other integration options.

What is Mercanto generally used for?

Relevance pays. Mercanto uses ‘Spotify-style’ Artificial Intelligence to understand your products and each shopper’s personal tastes and their intent, based on their real-time and/or historical activity. It combines its understanding of the products and your shoppers to deliver new, better-performing campaigns.

Spotify-style personalization enables you to deliver individualized content that relates directly to each consumer’s tastes, and achieve a revenue uplift of 30-70%.

Who are the main user groups of Mercanto?

To build long-term engagement and revenues, it’s essential for e-commerce and travel brands to make email experiences fresh and relevant.

Mercanto is an AI personalization engine for your existing ESP that empowers retailers and e-commerce brands to create fresh, relevant, and cohesive email experiences.

Does Mercanto offer guides, tutorials and or customer support?

Mercanto’s Client Services team helps brands establish highly effective strategies around AI email personalization, with quantifiable approaches across people, processes, and technology. Through a holistic technology and services approach, Mercanto enables marketers to deliver a measurable boost to revenues and engagement through deeper email personalization.

Does Mercanto offer multi-user capability (e.g. teams)?

Yes. When inviting a colleague to collaborate in the Mercanto platform, you’ll want to make sure you give them the appropriate access:

  • Standard Users – get access to all tabs and features except the ability to add/edit team members under Settings > Team and make changes under Settings > Advanced. This is the most common role for anyone who is not the administrator.
  • Super User – is the supreme being. Has access to everything. This should probably be just one person, though an additional Super User as a failsafe also works.

To create a user:

  • Navigate to Settings > Team > Invite
  • Add the user’s email and select their role.

Edit team member details or remove them:

  • If you want to edit the email ID of a team member or if you want to delete a team member altogether, navigate to the ‘Team’ page after clicking on Settings from the top right-hand button on the dashboard.

What are some applications Mercanto is commonly used in tandem with?

Mercanto integrates with Salesforce, Responsys, Emarsys, Sendgrid, MailChimp, and all the leading email providers.

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