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Software Description:

Mercanto provides a new class of 1:1 personalisation that makes marketing way more effective and engaging for consumers (which increases their conversion rate). We work with retailers, e-commerce, and travel brands to help them monetize their CRM activities more effectively.

Mercanto’s machine learning engine automatically learns a consumer’s interests in real-time, and serves the most relevant, engaging messaging for each individual. Mercanto can be plugged into Salesforce, Responsys, SendGrid, or practically any ESP.

Here's a 2-minute video about machine learning in email:

Using a combination of natural language processing and learning-to-rank algorithms, Mercanto helps companies send individually relevant emails that sell.


  • API
  • Lead Scoring
  • Data Visualization
  • Dashboard
  • Customer Management


    No key features associated with this application.


    Does this service offer an API?
  • Yes, Mercanto offers an API as well as other integration options.

  • What is this service generally used for?
  • Relevance pays. Mercanto uses ‘Spotify-style’ Artificial Intelligence to understand your products and each shopper’s personal tastes and their intent, based on their real-time and/or historical activity. It combines its understanding of the products and your shoppers to deliver new, better-performing campaigns.

    Spotify-style personalization enables you to deliver individualized content that relates directly to each consumer’s tastes, and achieve a revenue uplift of 30-70%.

  • Who are the main user groups of this service?
  • To build long-term engagement and revenues, it’s essential for e-commerce and travel brands to make email experiences fresh and relevant.

    Mercanto is an AI personalization engine for your existing ESP that empowers retailers and e-commerce brands to create fresh, relevant, and cohesive email experiences.

  • Does this service offer guides, tutorials and or customer support?
  • Mercanto’s Client Services team helps brands establish highly effective strategies around AI email personalization, with quantifiable approaches across people, processes, and technology. Through a holistic technology and services approach, Mercanto enables marketers to deliver a measurable boost to revenues and engagement through deeper email personalization.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. When inviting a colleague to collaborate in the Mercanto platform, you’ll want to make sure you give them the appropriate access:

    • Standard Users – get access to all tabs and features except the ability to add/edit team members under Settings > Team and make changes under Settings > Advanced. This is the most common role for anyone who is not the administrator.
    • Super User – is the supreme being. Has access to everything. This should probably be just one person, though an additional Super User as a failsafe also works.

    To create a user:

    • Navigate to Settings > Team > Invite
    • Add the user’s email and select their role.

    Edit team member details or remove them:

    • If you want to edit the email ID of a team member or if you want to delete a team member altogether, navigate to the ‘Team’ page after clicking on Settings from the top right-hand button on the dashboard.
  • What are some applications this service is commonly used in tandem with?
  • Mercanto integrates with Salesforce, Responsys, Emarsys, Sendgrid, MailChimp, and all the leading email providers.


Based in:


Who uses Mercanto
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.
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