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What is Indicative?

"Indicative is an intuitive analytics software designed to assist companies in optimizing their operations. "

Indicative helps businesses to connect to all their customer data sources and synthesizes them into a complete view of customer behavior. This way, they are given complete and actionable insights you needed to grow customer base and increase revenue.

There is no limit to asking questions about customers, so the strategy and customer segmentation can be built on a solid basis. At its core, this product provides analytics to aid business growth, and the main users are growth marketers, product managers, and data analysts.

Indicative is designed to allow analysts to ask questions about their customers and analyze their complex behaviors. The aim is to create an understanding of the exact path from a simple website visitor to a purchasing client.

Indicative scored 87/100 in the Web Analytics category. This is based on user satisfaction (91/100), press buzz (34/100), and other relevant information on Indicative gathered from around the web.

The score for this software has declined over the past month. What is this?

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Indicative Product Overview

  • Data Explorer

  • Multi-Path Funnels

  • User Cohorts Analysis

  • User Explorer

  • Data Manager

  • Intelligent Dashboards

  • Customer Success Program

  • Robust Integrations

  • Enterprise-Grade Data Security

  • Private Deployment Options

Languages: English

Web Analytics Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in February 2020.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Indicative Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Net Promoter Score
Compare Pricing

Indicative Pricing Plans


  • 10,000 Monthly Users
  • Unlimited Events


1 user(s) / month
  • 50,000 Users
  • Unilimited Events
  • $79 for Each Additional 50,000 Users
  • User Analysis Tool
  • Revenue-Tracking

Plans starting from: $79.00/month Credit card required: No

Indicative FAQs

What platforms does Indicative support?

Indicative is a web-based software.

Does Indicative offer guides, tutorials and or customer support?

There are following support options: Documentation, Live Support, Email Support.

Does Indicative offer multi-user capability (e.g. teams)?

No, it doesn't.

Does Indicative offer an API?

Yes, Indicative offers REST API.

Who are the main user groups of Indicative?

Main group of users are businesses with a high level of ongoing digital engagement including both B2B and B2C customers.

What are some applications Indicative is commonly used in tandem with?

It is commonly used in tandem with data warehouses.

What is Indicative generally used for?

This service is used for marketing and growth analytics.

Does Indicative integrate with any other apps?

Integrations: Segment, mParticle, Snowplow, Astronomer, Stitch, Amazon Redshift, Amazon, S3, Google BigQuery, Google Cloud SQL, Microsoft SQL Server, Oracle, PostgreSQL, MySQL, mongoDB, Snowflake, Microsoft Azure, Optimizely, Google Analytics 360 Suite, Marketo, Maxymiser, HubSpot, Salesforce, Microsoft Dynamics CRM, SendGrid, Sailthru, Adobe Analytics Cloud, Stripe, Salesforce Marketing Cloud, Salesforce DMP, BlueKai, Freshdesk, Urban Airship.

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