"Heap is a mobile and web analytics software."
Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.
Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.
There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.
Custom User Property Assignment
Custom Event Tracking
Direct Data Access
Conversion Funnel Creation
User-Level Activity Streams
This is a web-based software, with native iOS app offered.
Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.
Heap is a web and mobile analytics platform.
Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.
Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.
There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.