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What is Heap?

Heap is a mobile and web analytics software.

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Heap Awards

Heap currently scores 88/100 in the Web Analytics category. This is based on user satisfaction (87/100), press buzz (56/100), and other relevant information on Heap gathered from around the web.

The score for this software has declined over the past month. What is this?
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Web Analytics Market Radar

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Heap Product Overview

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Languages Supported: English

Web Analytics Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in December 2021.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Heap Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Supplier Management
  • Database
  • Data Conversion
  • Dashboards
  • Reports
  • Visualization
Heap Pricing

Heap Pricing Plans


  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

Credit card required: No

Heap FAQs

What platforms does Heap support?

This is a web-based software, with native iOS app offered.

Does Heap offer multi-user capability (e.g. teams)?


Who are the main user groups of Heap?

Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

What is Heap generally used for?

Heap is a web and mobile analytics platform.

Does Heap offer guides, tutorials and or customer support?

Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

Does Heap integrate with any other apps?

Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

Does Heap offer an API?

There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

Heap User Reviews

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