Analytics Software

Best Analytics Software 2019 - Market Radar™

Analytics software is fast becoming one of the most vital tools across all of the IT industries. The market for analytics software is set to increase substantially to reach $22 billion by 2020. At its core, analytics software is defined by the use of algorithms which can be used to discern relationships between various units of historical data.

One of the key drivers in the increased investment into Analytics software is big data. The ability to derive insights hidden deep within structured data is propelling interest among businesses. In conjunction, the increasing sophistication of analytics software has resulted in products that are more agile, easier to use and have the ability prescribe actions for a wide range of businesses.

The Crozdesk Market Radar™ reveals a market that is dominated by Google Analytics which has consistently been popular since its launch in 2005. That said, the market is competitive with a high number of vendors that are on the precipice of the leader segment, and a substantial amount of vendors in the challenger segment who are offering more niche solutions, such as error analytics and form analytics.

A fairly recent trend in the market is the demand for analytics that can make customer behavior more comprehensible. In the last few years, there has been a high degree of vendors offering features such as heat maps, visitor session replay, and behavior alerts. All of which gives businesses the ability to pinpoint problem areas of their websites.

Feature Comparison

The table below compares the features of the top-ranked Analytics software products side-by-side.

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
Segment

Segment

93%
IP2Location

IP2Loca...

90%
Chartio

Chartio

90%
InsightSquared

Insight...

89%
Mixpanel

Mixpanel

88%
Baremetrics

Baremet...

87%
Woopra

Woopra

88%
TrendKite

TrendKite

86%
Databricks

Databricks

85%
UserReport

UserReport

82%
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