What is Hootsuite?

"Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms."

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.


Hootsuite scored 84/100 in the Social Media category. This is based on user satisfaction (73/100), press buzz (73/100), recent user trends (rising), and other relevant information on Hootsuite gathered from around the web.

The score for this service has declined over the past month. What is this?

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THE ULTIMATE Software Buyer Guide 2018

The Ultimate Social Media Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in October 2018.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...

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Hootsuite Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
Compare Pricing

Hootsuite Pricing Plans

Enterprise


Custom solution user(s) / month
  • Custom number of social profiles

Business

$400.00
5 user(s) / month
  • 50 social profiles

Team

$80.00
3 user(s) / month
  • 20 social profiles

Professional

$16.00
1 user(s) / month
  • 10 social profiles

Credit card required: N/A

Hootsuite User Reviews

Average User Rating:
3.64/5 based on 57 user ratings.
Your Rating:
User profile picture

Hootsuite for Internet Marketers

// CEO at Zealmat Tech Blog

What do you like about Hootsuite?

It is one of the best platform I will recommended for every blogger and Internet marketers to easily publish their article automatically without stress.

What do you dislike about Hootsuite?

It has limit for free users and you won't be allowed to connect more than some certain amount of social media accounts.

What have you been using it for and what problems did Hootsuite solve?

I have been using it for my blog article to easily publish my post to my Facebook, Twitter page automatically without stressing my self


Usefulness
5/5
Ease of use
4/5
Value for money
2/5
Customer service
3/5
User profile picture

Super easy to use tad expensive

// IT Technician at Amica Technology

What do you like about Hootsuite?

I found Hootsuite to be useful for me as running the social media is just a small part of my job. By using hootsuite then I can schedule our social media posts months in advance. You can choose multiple feeds to post to simultaneously, meaning you don't need to post it individually on each site. Hootsuite streamlines your entire social media process, simplifying all your channels on one page. You can also set up RSS feeds to your social media sites using Hootsuite too!

What do you dislike about Hootsuite?

I find the software rather expensive when I had managed to do more research into other software however was a bit too late to move. Despite this I think Hootsuite is good value

What have you been using it for and what problems did Hootsuite solve?

Allowed me to streamline all my social media at once AND in advance and saves time having to do each platform separately. It keeps your content congruent on all platforms and is extremely user friendly.


Usefulness
5/5
Ease of use
5/5
Value for money
3/5
Customer service
4/5
User profile picture

Great software to use for social media

// Web Developer at IndiaNIC Infotech Limited

What do you like about Hootsuite?

When you have actually effectively signed up for a Hootsuite account, they send you an e-mail with different alternatives for you to obtain utilized to the functions of Hootsuite and its control panel.
Hootsuite control panel might look a little complex. However, when you begin searching around and having a look at exactly what it uses, you will understand that the majority of the functions are obvious.
In the message, you can include your option of text and connect media files through images or videos.

What do you dislike about Hootsuite?

The pricing structure is good, but could get better in order to use more functions and features

What have you been using it for and what problems did Hootsuite solve?

For Social Media pages, engagement and finding new leads


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Great software for Social Media Campaigns

// Designer Web at Amazon

What do you like about Hootsuite?

If you ever consider how all the big companies can manage all those big campaigns across multiple social media networks, this is how they do it.
You have to be there were your users are, with Hootsuite you can be there everytime, when it counts

What do you dislike about Hootsuite?

The schedulling part is a bit tricky, but you get used to it. Also is great for big businesses with more users for the same networks.

What have you been using it for and what problems did Hootsuite solve?

Social Media Engagement and marketing promos


Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

Hootsuite is the best social media management too I've used

// Graphic Designer at Anthony Garcia

What do you like about Hootsuite?

HootSuite is a very helpful tool for managing multiple social media accounts. The main feature I appreciate is the ability to schedule posts for multiple accounts quickly and easily. I was doing social media posts for several different companies at once, and posting was almost a constant all day job, but once I started using HootSuite I was able to schedule all the posts for the entire month for all the companies on a matter of a couple hours!

What do you dislike about Hootsuite?

There are a few things about the user experience that could be better. I would like certain views (like when I am scheduling posts I like the week view, but it always reverts to the list view) to be set and remembered. I could also use some more organizational tools like folders or color codes. I am managing a lot of accounts and it can get confusing

What have you been using it for and what problems did Hootsuite solve?

HootSuite allows me to manage multiple social media accounts WAY easier than juggling a ton of logins and trying to post at the right times. It turns a fulltime all the time job into a once a month task.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
5/5
User profile picture

Good product

// Marketing Director at Innovation Centric Group

What do you like about Hootsuite?

It saves time by scheduling and automating your social media posting. Also, their bulk uploader is very helpful.

What do you dislike about Hootsuite?

It used to have the recommended articles to share within their basic plan but not anymore.


Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

My favorite of what's available

// Professional Author at Self-Employed

What do you like about Hootsuite?

I've tried a lot of different services meant to simplify and streamline and organize the social media maintenance process. Most are at least halfway decent, but Hootsuite is the one that held on to me, even when they shifted their business model and made using their service pricier a few years back.

Their dashboard has become my control panel in large part because of how well it plays with their Chrome plugin, Hootlet. I use Twitter partially to follow folks who know a lot about their field, but also to curate what I find via them, and my own research. The Hootlet applet allows me to do that just by clicking a button — it autofills the requisite fields, and I can choose which networks it goes to, when, and how the posts look.

Autoschedule is amazing in this regard, as it'll help space out what you share each day, so that you don't cluster a bunch of posts at an inopportune moment, because that happens to be when you read and shared them.

It's also convenient to have several streams visible all at once, so you can keep tabs on keywords and other social media accounts all at once. There are higher-level, more-pro tools available, as well, that allow you to operate in tandem with other team members, but I haven't found much utility for them. I'm guessing they would work well for teams, but the price goes up fairly steeply beyond the initial paid-for version of the service.

I manage multiple projects, and therefore have multiple accounts on several services. You run into a paywall at a certain point, if you have too many, but I think the standard $6.99 level would suffice for most individuals juggling a handful of projects.

They also recently added some basic analytics to every paid account. What they give you isn't as fleshed out as offerings elsewhere, but it's a nice, broad collection of information.

My favorite thing about Hootsuite is how well it generally works, and how smoothly the fundamentals fall into place. Other services have similar offerings at competitive prices, but the rhythm of using Hootsuite is simpler and works well more of the time for more purposes, in my experience.

What do you dislike about Hootsuite?

Sometimes the applet fails to open, or fails to auto-populate the share fields. Which isn't the end of the world, but is surprisingly annoying in the moment, when you just want to share and have it in your queue, rather than worrying about filling those fields. This is alongside other random glitches, where periodically my dashboard will fail to load, the applet will load the wrong information, conversations on Twitter won't load correctly, or the formatting will disappear. Little issues that most services deal with, and which Hootsuite has, but probably no more often than its competitors.

I've also found that, at times, the streams don't update as quickly as other apps. Which makes sense, as they're presumably pinging the services (like Twitter) and receiving updates somewhat irregularly compared to the main service. But at times I find myself opening Twitter alongside Hootsuite, because I can't be sure what I'm seeing is the most up-to-date information.

For what I do, and the amount that I use social media (alongside my professional efforts), the monthly cost makes a lot of sense, as it provides me with a lot of value. I'm not sure the paid version would be worth it for everyone, though — especially those people who use it to keep up with conversations and interactions with others, rather than using it as more of a publishing platform.

I'm also not a huge fan of how posting to Instagram is managed on Hootsuite, but as I understand it, that's not entirely their fault.

What have you been using it for and what problems did Hootsuite solve?

Social media publishing and management. It helps me organize these efforts more effectively and efficiently.


Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
4/5
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