Moz Analytics


What is Moz Analytics?

"Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. "

Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.

Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.


Moz Analytics scored 93/100 in the SEO & SEM category. This is based on user satisfaction (80/100), press buzz (72/100), and other relevant information on Moz Analytics gathered from around the web.

The score for this software has declined over the past month. What is this?


Moz Analytics Awards

Moz Analytics SEO & SEM Software Award 2020 Moz Analytics Marketing Analytics Software Award 2020 Moz Analytics SEO & SEM Software Award 2017 Moz Analytics Quality Choice Badge 2020 Moz Analytics Trusted Vendor Badge 2020
  • Moz Analytics
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SEO & SEM Market Radar

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Moz Analytics Product Overview

  • Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.

  • Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.

  • Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.

  • Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.


Languages: English

SEO & SEM Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in September 2020.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

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Moz Analytics Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Net Promoter Score

Moz Analytics Alternatives

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SEMrush
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BrightEdge
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Yext
  261 ratings 79/100
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BrightLocal
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Moz Analytics User Reviews

Average User Rating:
4.0/5 based on 3 user ratings.
Your Rating:
User profile picture

"Good software"

// Web Developer at Teleperformance

What do you like about Moz Analytics?

Moz Analytics interface is clearly looking first-rate.
Authorisation with Google Analytics is a litlle buggy, but that is easy fixable
The on-page optimisation grading device gives you a “grade” for every page this is a great tool for optimizing your website one page at a time.

What do you dislike about Moz Analytics?

Moz Analytics monitors only rankings within the top 50 results of Google
"We're collecting your data now. check back within 24 hours" this message when you first setup the software it cuts down all your enthusiasm

What have you been using it for and what problems did Moz Analytics solve?

On page optimisation and analytics for your website

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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