What is Ensighten Manage?

"Lead enterprise tag management system.1100+ turnkey vendor tag wizards to optimize marketing technology stack & improve site engagement+conversion.Security+privacy+governance."

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Ensighten Manage scored 77/100 in the Marketing Analytics category. This is based on press buzz (42/100), recent user trends (rising), and other relevant information on Ensighten Manage gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Ensighten Manage

Marketing Analytics Market Radar

Ensighten Manage Product Overview


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THE ULTIMATE Software Buyer Guide 2018

The Ultimate Marketing Analytics Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in September 2018.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...

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Ensighten Manage Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Ensighten Manage FAQs

Does Ensighten Manage offer an API?

Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

Does Ensighten Manage offer guides, tutorials and or customer support?

Absolutely. We have a state of the art online tutorial.

What are some applications Ensighten Manage is commonly used in tandem with?

Web and mobile applications.

Does Ensighten Manage offer multi-user capability (e.g. teams)?

Absolutely.

Does Ensighten Manage integrate with any other apps?

Any application that accepts JavaScript and access to the world-wide-web.

What is Ensighten Manage generally used for?

Manage different vendor data collection, testing, and optimization technologies on websites.

Who are the main user groups of Ensighten Manage?

Digital marketing teams managing data collection and analysis.

What platforms does Ensighten Manage support?

All client applications including native Android and iOS mobile apps and desktop and table clients.

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