Ensighten Manage

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

• Hybrid-tagging architecture that delivers unparalleled scale and performance.
• Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
• Facilitates enterprise work flows with flexible user management permissions and controls*
• Flicker-free support for personalization, optimization, and testing use cases.
• Enterprise service level agreements.