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What is EmailOctopus?

"Email marketing for less, via Amazon SES"

EmailOctopus sends your emails through Amazon's Simple Email Service (SES) which allows them to charge you less so you can save money on your email provider without sacrificing deliverability. You won’t lose out on advanced features either. EmailOctopus provides unlimited emails on every plan, high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms.


EmailOctopus scored 84/100 in the Email Marketing category. This is based on user satisfaction (94/100), press buzz (64/100), recent user trends (falling), and other relevant information on EmailOctopus gathered from around the web.

The score for this service has improved over the past month. What is this?

  • EmailOctopus
  • EmailOctopus

EmailOctopus Product Overview


Languages: English

EmailOctopus Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

EmailOctopus Pricing Plans

Shrimp

Free

Included in plan:

  • 2,500 subscribers
  • Unlimited campaigns

Tuna

$19.00
per month

Included in plan:

  • 10,000 subscribers
  • Unlimited campaigns

Stingray

$39.00
per month

Included in plan:

  • 50,000 subscribers
  • Unlimited campaigns

Shark

$59.00
per month

Included in plan:

  • 100,000 subscribers
  • Unlimited campaigns
  • Send from unlimited email addresses

Whale

$109.00
per month

Included in plan:

  • 250,000 subscribers
  • Unlimited campaigns
  • Send from unlimited email addresses

Plans starting from: $19.00/month Credit card required: Yes
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EmailOctopus Review - Efficient Email Marketing for Less with EmailOctopus

Published by the Email Marketing Software Review Team

EmailOctopus is an email marketing software solution providing email campaigns and promotions for less than what other providers charge. The software utilizes the feature of Amazon Simple Email Service (SES) without sacrificing the integrity and deliverability of the service.

By using Amazon SES, users save on email marketing spend amounting to about 80% of the usual market price. The software can also be integrated with different offers and services via Zapier.

The software is useful for many expanding firms who want to ensure their marketing campaigns will not be costly but will be equally as effective as the top market providers.

How EmailOctopus works

EmailOctopus works like typical email marketing software available. However, it offers the service at the fraction of the cost.

The software benefits from the Amazon Simple Email Service. The software acts as an intermediary and an easy-to-use interface for email marketers and Amazon. Users interested in the product, therefore, should first secure an Amazon Web Services account before using the software.

The Campaign tab within the dashboard allows users to modify their campaign message before sending it to their subscribers. EmailOctopus shows data and analytics to the users as soon as the campaign is sent. This includes click and open rates sourced from Amazon SES (with the use of API).

EmailOctopus ensures the efficiency of the business campaign by removing un-subscribers from the list of the email recipients. In addition, EmailOctopus integrates with other software service providers through Zapier integration.

EmailOctopus provides free templates which are creatively and professionally crafted, lessening rooms for errors in each email campaign.

The features of the software extend to its basic offer of a cheaper email marketing service.

  • Real-time analytics during the campaign provides data on the clicks, bounces, unsubscribes and opened emails, shown to the user 30 minutes after campaign launch.
  • Hosted forms for email collection allow users to gather target emails without the hassle of the manual coding.
  • Unlimited emails for targeted recipients allows businesses to manage the reach of the campaign without having to look at the cost per email sent.
  • Technical and customer support encourages users to focus solely on the campaign and not on the technical side of the matter. A dedicated support team also helps in determining which campaigns will work.
  • Existing subscribers are easily imported to the system with the software. Campaign managers do not need to re-opt-in these users manually.
  • Automated campaign management ensures each email advertisement will be free from complaints, bounces and unsubscribes.
  • With the assistance of API, EmailOctopus is easily integrated into the website of the business. This helps in maintaining and expanding the subscriber’s list.

email octopus review

The benefits of EmailOctopus

Email campaign for less

EmailOctopus offers a simple and effective scheme for time-based onboarding for the fraction of the cost in the market. Comparatively, the price of EmailOctopus services cost about 25% of the cost of other email marketing software in the market. Free basic email service for beginners is also provided by the software to fully familiarize the user with the system.

High deliverability

While it costs less than what the rest of the market offers, the software does not compromise the level of its service to users. With the use of the Amazon infrastructure, email marketers are given peace of mind to the success of the email campaign.

The effective marketing templates within the software also allow marketers to launch campaigns without worrying about the effectiveness of the content. This predefined content can be modified according to the will of the user and to the demographics/characteristics of the target market.

Transparent data analytics

Users of the software are given insight about the effectiveness of their campaigns. The software shows the data on the clicks, opens and unsubscribes to their email marketing content. This allows businesses to either modify their advertising strategy, reboot their campaign according to the characteristics of their intended market or expand their target email list.

Users can also go directly to the Amazon SES to check the performance of their email marketing when they can. The built-in analytics of the EmailOctopus provides users with easy-to-follow analytics.

Automated editor and email manager

It can be intimidating for marketers to start an email campaign due to the technical nature of the processes involved. For EmailOctopus, the problem of technicalities will never be a problem. Users can edit the content of their HTML email templates without actually knowing HTML. A simple copy-pasting of the HTML template for email campaigns with the use of easy-to-use WYSIWYG editor will do the trick for those who are new to digital marketing.

In addition, the software also deals with the negative output of the campaign. Bounces, unsubscribes and even complaints are automatically dealt with within the software. Lists are constantly cleaned and updated to make future marketing plans more effective and time-efficient.

Transferring subscribers efficiently

EmailOctopus understands this dilemma. By providing automated and customized multilingual forms, users are given the privilege of growing their subscribers’ list without any manual operations. The software also raises its level of service by filtering out bounces and unsubscribers from the list.

EmailOctopus pricing plans

The software provides free service for 62,000 emails a company will send per month. Its shrimp package also offers $0 service including a campaign-only marketing and basic email support. The emails however, include their branding.

The pricing of the plans are dependent on the number of subscribers  the email will be sent to. The Tuna plan, which is the cheapest option at $19, involves 10,000 users. The Whale plan offers sending to 250,000 subscribers for $109 a month. All packages include automation of campaigns and processes, sending of statistics, hiding of the EmailOctopus brand and priority email support.

Conclusion

EmailOctopus offers brands and businesses an easy-to-use and cheaper email marketing alternative for their email marketing campaigns. With its integration of the Amazon Simple Email Service, EmailOctopus creates easier and more reliable marketing interface for users who have difficulties with the technical part of the advertising.

HTML email creation and broadcasting are easily done with the EmailOctopus dashboard. This allows users the capacity to upload their contents to the system without necessary hassle. With its pricing and easy-to-use interface, EmailOctopus is useful for many businesses wanting to engage in online marketing and for small firms who do not have the necessary capital and technical expertise to conduct direct-to-inbox marketing.

EmailOctopus FAQs

What is EmailOctopus generally used for?

EmailOctopus is best used to send bulk email marketing campaigns and drip automations, at a drastically reduced cost.

Does EmailOctopus offer an API?

All plans include access to our rich API, which you can use to manage contacts, lists and reports

What platforms does EmailOctopus support? (e.g. native mobile apps)

The platform is best accessed from Web via a desktop

Does EmailOctopus offer multi-user capability? (e.g. teams)

EmailOctopus only offers a single log-in capability, however you can send from unlimited email addresses.

Does EmailOctopus integrate with any other apps?

EmailOctopus has integrations with Upscribe, Wordpress and Zapier. Through our Zapier integration you can integrate with over 800 applications.

Who are the main user groups of EmailOctopus?

With over 10,000 users, EmailOctopus suits hundreds of use cases. Authors, agencies, startups and blog newsletters regularly use the service.

Does EmailOctopus offer guides, tutorials and or customer support?

All plans include customer support and access to our self service helpdesk.

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EmailOctopus User Reviews

Average User Rating:
4.69 /5 based on 13 user ratings.
Your Rating:
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The Best Email service and best price

(5/5) (Accounts Payable Specialist at Cutting Edge Selections)

What do you like about EmailOctopus?

I saw a post on Reddit about Email Octopus and it happened to be the time I was looking for an email service to send newsletters to my users on CloudNovel. I was immediately drawn by the affordable price using Amazon Web Services and it introduced me to other AWS services which I now use. I love their dashboard and how their campaigns are organized so I can easily track how many people opened and clicked or even unsubscribed. It is like google analytics but just for emails for my website. Their CEO is also very friendly and he actually sends personal emails (I believe because I received one) to every new Email octopus customer. It was very surprising and nice of them to do that. Overall it is a very friendly service and with my website of 35000+ users it is perfect for my online business and community.

What do you dislike about EmailOctopus?

The only thing I really dislike is with Amazon Web Services even though I initially signed up for the "shark" plan to have 100,000 email subscribers I only got approved for 50,000 emails to send a day. I wish Amazon gave me the full 100,000 emails daily but I won't complain it makes me not spam our users with too many emails by sending only 1 email campaign each day.

What have you been using it for and what problems did EmailOctopus solve?

I have been using it to send emails to my users on my website, CloudNovel.net. We have 35,000 users and we were hoping to send news directly to our customers/users about site updates, contests, and major announcements about the website. So far everything is working great and email octopus does the job!


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Affordable Email Marketing Service

(5/5)

What do you like about EmailOctopus?

You can't beat the price of EmailOctopus! It's affordable and I wouldn't be able to grow my business - while keep costs controlled - without it. It also has a simple interface that's easy to use. I use it daily to email my client list.

The reports are comprehensive and informative.

Recently, a support chat button was added, and I haven't used it yet, but it's great to know someone is quickly and easily available if I need it.

Email support that I used at the very beginning, was quick to respond.

What do you dislike about EmailOctopus?

I'd like to see more templates and more options to add elements to emails in a click - for example, lines within an email. Also, I'd like to see simpler options to build a template on the fly within a campaign.

There is a dashboard screen on EmailOctopus that presently is - IMHO - underutilized. While I like the simplicity of the screens in my account, I believe the dashboard would be a good way to communicate a "snapshot" of what's going on.

I'd like to see an option added to export reports on sent campaigns.

What have you been using it for and what problems did EmailOctopus solve?

I use it to promote my website and book promotion services. Other email services were way too expensive, and EmailOctopus allowed me to explore email marketing at a FANTASTIC price. I highly recommend the service to anyone who wants to avoid paying high prices!


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Incredible value for money!

(4/5) (Product Manager at Dovetale, Inc)

What do you like about EmailOctopus?

Email Octopus is incredibly easy to use and also the price is perfect for the needs of a small to medium size company. From simple email campaigns, to automation campaigns, their interface makes it extremely easy for anyone to get emails out to their customers within a few minutes. API documentation is also laid out nicely and is easy to use.

In addition to easy to use features, their support team is always helpful and makes sure to answer as fast as possible.

What do you dislike about EmailOctopus?

TL;DR - Product lacks sophistication for automated email drip campaigns and analytics.

The only real downfalls of Email Octopus thus far has been the lack of measurability within the product for automated campaigns. In general, the automated email campaigns lack sophistication. In addition to minimal automated email analytics, the automated emails don't provided a simple A/B testing interface or an interface for conditional emails. A lot of this is only achievable through the API which in turn creates a lot more work and usually the assistance of an engineer.


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Inexpensive Excellence

(5/5) (Comms Consultant at MediaMixUp)

What do you like about EmailOctopus?

Better priced than mainstream, well-known, options. Better suited to either small or less-than-well-funded new businesses. Also, well suited to businesses with large databases. Suddenly communicating with massive email audiences doesn't seem to horrendously costly.

One other thing: it's growing, getting better, new add-ons and plugins coming online all the time and it's good working with a growing company. Last thing, I got some personal service from the top guys when I had a tech problem. Sure, that will change as it takes off more and more, but I appreciated it at the time.

What do you dislike about EmailOctopus?

Nothing really. It took me a while to decide to sign up with them because I was nervous about barriers to entry, coding requirements and whatnot. In fact, there were no barriers to entry. It was easy. I guess emailooctopus could better convey - in their marketing - how easy it is.

What have you been using it for and what problems did EmailOctopus solve?

Bootstrapped weekly email newsletter


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Good Experience - Fantastic open and click through rates

(5/5) (Data Manager at DHL)

What do you like about EmailOctopus?

The customer service is second to none - from trying to figure out why my bounce rate went through the roof to recommending articles to better email writing regarding titles and content.
Whenever I have had issues (usually down to my lack of experience) they have been answered concisely and in a timely manner.
The price is unbeatable, and it's not often that the most inexpensive product is the best, but this comes close.

What do you dislike about EmailOctopus?

I would prefer a larger selection of templates to choose from, and also, I would like an easier interface for changing background images (currently you have to go into the code to do this), an easier way of adding and removing sections of the templates would be advantageous.

What have you been using it for and what problems did EmailOctopus solve?

I use EmailOctupus to send two - three emails a week to my (currently modest) list, highlighting the offers and new products that we have at CraftiStitch.com. The response rate, list growth and open rate have all risen incredibly since joining EmailOctopus.


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A Minimalist, Cheap Alternative

(5/5) (Professional Author at Self-Employed)

What do you like about EmailOctopus?

I switched over from Mailchimp, which is a wonderful service with a lot of things going for it. But after a certain point, with a certain number of subscribers, it just becomes untenable, cost-wise.

For some people and businesses it won't be as much of an issue, because they use their newsletter as primarily a marketing vehicle, but mine is used primarily to keep in touch with my audience and periodically promote new books or talks, so paying hundreds of dollars a month didn't make sense. Especially when EmailOctopus offers most of the same benefits for less than 10% what I was paying before.

I was skeptical at first about how it would work, and what I would be missing after transferring over. The process was easy enough, to bring over my mailing list, but I was worried about spam filters and the like. Also what stats I would have access to, and whether I'd miss the myriad design features that Mailchimp has (and, in my opinion, they are still top-of-the-industry in that department).

I've come to like the simpler feature set, though, and spam filters don't seen to have been a problem. I even had people comment that they liked the simpler layout, with less coding bloat than before.

The automation features work well; that was another point I was concerned about at first, as I made ample used of Mailchimps automation features for Welcome-style delayed autoresponders, and for email-based courses that folks could buy.

Thankfully, there have been no issues in that regard, and though I'd love to see some kind of built-in mechanism for charging for certain lists, that might also pull their attention away from the fundamentals, and I like that the fundamentals work so well on the service.

One more thing that I like, but which I haven't delved into, personally, is their assortment of plugins and APIs. I'm guessing there are a lot of additional functions a more coding-oriented person than myself would be able to cobble on to their newsletters as a result of these options, but for the moment, they're not necessary for me. I need to send good-looking emails to people and have them arrive in inboxed without issues. For that, EmailOctopus does a great job, and does it cheaper than any comparable service I've seen.

What do you dislike about EmailOctopus?

The initial setup took longer than seemed feasible for many people. Especially those who've never used Amazon services before. And even for me, someone who has used Amazon's services in the past, it took a minute to figure out what went where, how much time I'd need to wait to see if it worked, and things of that nature.

It all makes sense after you've done it once, but I was acutely aware as I went through the process that it wouldn't be a service I could universally recommend to people who want a one-click setup. They may have changed that in the year or so since I signed up, but as far as I know, that's currently the biggest hurdle to this type of service taking over a substantial portion of the newsletter-service market. It makes sense to strip away the excess and get down to the essentials, and maybe having that initial hurdle is a good thing so they don't scale too quickly.

But I would love to be able to recommend this more widely, and take advantage of their affiliate program as I do so — but a few people I've recommended it too, personally, have already told me it's just not simple enough for them to get going. Especially compared to the alternatives, which only require you to submit your email before you're good to go.

I don't know if there's a middle ground available, but it would be interesting to see that happen. For the moment, this service is for folks willing to put in that initial effort for the long-term benefits of substantially lower costs and a simpler toolbox.


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Great Product!

(5/5)

What do you like about EmailOctopus?

It is simple, easy to use and cost effective. Initial set-up with Amazon SES is a bit time consuming, but once that is out of the way, I love the fact it just works....

What do you dislike about EmailOctopus?

When it does go down and everything does...I don't really know if the issue is with EmailOctopus or with Amazon SES or a plug-in like Poptin.

What have you been using it for and what problems did EmailOctopus solve?

Mass Email Marketing to my Supplier network on a daily basis and to my Customer Base on a twice weekly basis.


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Good but room for improvement

(4/5) (Collections Management Specialist at Columbia University in the City of New York)

What do you like about EmailOctopus?

It's affordable and the setup was not too difficult. I like that it's fairly straightforward in functionality.

What do you dislike about EmailOctopus?

Could be easier to edit the design and layouts. It's way too difficult to get formatting to do what you want it to, and you could use a better selection of web fonts.


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Excellent cost-benefit rate

(4/5) (Owner, Teacher and Translator at Elessar Languages)

What do you like about EmailOctopus?

I have a mailing list with 20,000 subscribers to whom I send weekly newsletter about my books. I moved my business from other providers mainly due to EmailOctopus lower costs. I am satisfied with the quality of its services, ease of use, and features such as automation, import/export of contacts, among others.

What do you dislike about EmailOctopus?

In my opinion, EmailOctopus needs to offer a larger variety of templates and/or create a drag & drop feature for users to create their newsletter. As a person with zero knowledge about HTML like me, it is hard to create contemporary looking newsletter in the service's website. I had to ask a friend to create a template for me, but even so changing content from one week to the next gets quite tricky.
In today's world, presenting my products in a modern and appealing newsletter is essential, so I look forward to the time when EmailOctopus will offer me that possibility.


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