EmailOctopus is an email marketing software solution that helps businesses and organizations provide better email campaigns and promotions to customers. The software allows users to create, automate and bulk send email campaigns to a particular target audience.
The software can also be integrated with different applications via Zapier to ensure your marketing campaigns stay unified.
The software is useful for many expanding firms who want to ensure their marketing campaigns will not be costly but will be equally as effective as the top market providers.
EmailOctopus also offers Amazon SES integration through their ‘connect’ option.
EmailOctopus Features
EmailOctopus works like typical email marketing software available. However, it offers the service at the fraction of the cost.
The Campaign tab within the dashboard allows users to modify their campaign message before sending it to their subscribers. EmailOctopus shows data and analytics to the users as soon as the campaign is sent. This includes click and open rates of their current and past campaigns.
EmailOctopus ensures the efficiency of the business campaign by removing un-subscribers from the list of the email recipients. In addition, EmailOctopus integrates with other software service providers through Zapier integration.
EmailOctopus provides free templates which are creatively and professionally crafted, lessening rooms for errors in each email campaign.
The features of the software include:
Real-time analytics during the campaign provides data on the clicks, bounces, unsubscribes and opened emails, shown to the user 30 minutes after campaign launch.
Hosted forms for email collection allow users to gather target emails without the hassle of the manual coding.
Unlimited emails for targeted recipients allows businesses to manage the reach of the campaign without having to look at the cost per email sent.
Technical and customer support encourages users to focus solely on the campaign and not on the technical side of the matter. A dedicated support team also helps in determining which campaigns will work.
Existing subscribers are easily imported to the system with the software. Campaign managers do not need to re-opt-in these users manually.
Automated campaign management ensures each email advertisement will be free from complaints, bounces and unsubscribes.
With the assistance of API, EmailOctopus is easily integrated into the website of the business. This helps in maintaining and expanding the subscriber’s list.
EmailOctopus also allows users to use the Amazon SES service if they wish to route their emails through an SES account.
EmailOctopus Benefits
Using EmailOctopus provides businesses with many benefits,including:
Low cost solution
EmailOctopus offers a simple and effective scheme for time-based onboarding for the fraction of the cost in the market. Comparatively, the price of EmailOctopus services cost about 25% of the cost of other email marketing software in the market. Free basic email service for beginners is also provided by the software to fully familiarize the user with the system.
High deliverability
While it costs less than what the rest of the market offers, the software does not compromise the level of its service to users.
The responsive email templates within the software also allow marketers to launch campaigns without worrying about the effectiveness of the content. This predefined content can be modified according to the will of the user and to the demographics/characteristics of the target market.
Transparent data analytics
Users of the software are given insight about the effectiveness of their campaigns. The software shows the data on the clicks, opens and unsubscribes to their email marketing content. This allows businesses to either modify their advertising strategy, restart their campaign according to the characteristics of their intended market or expand their target email list.
The built-in analytics of the EmailOctopus provides users with easy-to-follow analytics and helps users find areas of potential improvement.
Automated editor and email manager
It can be intimidating for marketers to start an email campaign due to the technical nature of the processes involved. Users can edit the content of their HTML email templates without actually knowing HTML.The easy-to-use templates for email campaigns combined with the use of easy-to-use WYSIWYG editor can help those who are new to digital marketing.
In addition, the software also deals with the negative output of the campaign. Bounces, unsubscribes and even complaints are automatically dealt with within the software. Lists are constantly cleaned and updated to make future marketing plans more effective and time-efficient.
Transferring subscribers efficiently
By providing automated and customized multilingual forms, users are given the privilege of growing their subscribers’ list without any manual operations. The software also raises its level of service by filtering out bounces and unsubscribers from the list.
EmailOctopus Pricing
The software provides free service for 62,000 emails a company will send per month. Its starter package also offers $0 service including a campaign-only marketing and basic email support. The emails however, include their branding.The pricing of the plans are dependent on the number of subscribers and who the email will be sent to.
The Pro plan starts at $20 monthly with 5000 subscribers and 50,000 emails per month. This plan can be scaled to higher numbers if your business needs more. All packages include automation of campaigns and processes, statistics reporting, removal of EmailOctopus branding and priority email support.
EmailOctopus also offers a ‘Connect’ option, which allows users to route emails through an Amazon SES account. The Connect Starter option is free of charge and allows for up to 2,500 subscribers, basic support and branding on emails.
The Connect Pro package starts at $19 monthly and allows for unlimited emails, priority support and pricing that scales with your businesses needs.
Conclusion
EmailOctopus offers brands and businesses an easy-to-use and cheaper email marketing alternative for their email marketing campaigns. EmailOctopus offers an easier and more reliable marketing interface for users who have difficulties with the technical part of the advertising.
HTML email creation and broadcasting are easily done with the EmailOctopus dashboard. This allows users the capacity to upload their contents to the system without necessary hassle. With its pricing and easy-to-use interface, EmailOctopus is useful for many businesses wanting to engage in online marketing and for small firms who do not have the necessary capital and technical expertise to conduct direct-to-inbox marketing.
