EmailOctopus is an email marketing software solution providing email campaigns and promotions for less than what other providers charge. The software utilizes the feature of Amazon Simple Email Service (SES) without sacrificing the integrity and deliverability of the service.
By using Amazon SES, users save on email marketing spend amounting to about 80% of the usual market price. The software can also be integrated with different offers and services via Zapier.
The software is useful for many expanding firms who want to ensure their marketing campaigns will not be costly but will be equally as effective as the top market providers.
How EmailOctopus works
EmailOctopus works like typical email marketing software available. However, it offers the service at the fraction of the cost.
The software benefits from the Amazon Simple Email Service. The software acts as an intermediary and an easy-to-use interface for email marketers and Amazon. Users interested in the product, therefore, should first secure an Amazon Web Services account before using the software.
The Campaign tab within the dashboard allows users to modify their campaign message before sending it to their subscribers. EmailOctopus shows data and analytics to the users as soon as the campaign is sent. This includes click and open rates sourced from Amazon SES (with the use of API).
EmailOctopus ensures the efficiency of the business campaign by removing un-subscribers from the list of the email recipients. In addition, EmailOctopus integrates with other software service providers through Zapier integration.
EmailOctopus provides free templates which are creatively and professionally crafted, lessening rooms for errors in each email campaign.
The features of the software extend to its basic offer of a cheaper email marketing service.
- Real-time analytics during the campaign provides data on the clicks, bounces, unsubscribes and opened emails, shown to the user 30 minutes after campaign launch.
- Hosted forms for email collection allow users to gather target emails without the hassle of the manual coding.
- Unlimited emails for targeted recipients allows businesses to manage the reach of the campaign without having to look at the cost per email sent.
- Technical and customer support encourages users to focus solely on the campaign and not on the technical side of the matter. A dedicated support team also helps in determining which campaigns will work.
- Existing subscribers are easily imported to the system with the software. Campaign managers do not need to re-opt-in these users manually.
- Automated campaign management ensures each email advertisement will be free from complaints, bounces and unsubscribes.
- With the assistance of API, EmailOctopus is easily integrated into the website of the business. This helps in maintaining and expanding the subscriber’s list.
The benefits of EmailOctopus
Email campaign for less
EmailOctopus offers a simple and effective scheme for time-based onboarding for the fraction of the cost in the market. Comparatively, the price of EmailOctopus services cost about 25% of the cost of other email marketing software in the market. Free basic email service for beginners is also provided by the software to fully familiarize the user with the system.
While it costs less than what the rest of the market offers, the software does not compromise the level of its service to users. With the use of the Amazon infrastructure, email marketers are given peace of mind to the success of the email campaign.
The effective marketing templates within the software also allow marketers to launch campaigns without worrying about the effectiveness of the content. This predefined content can be modified according to the will of the user and to the demographics/characteristics of the target market.
Transparent data analytics
Users of the software are given insight about the effectiveness of their campaigns. The software shows the data on the clicks, opens and unsubscribes to their email marketing content. This allows businesses to either modify their advertising strategy, reboot their campaign according to the characteristics of their intended market or expand their target email list.
Users can also go directly to the Amazon SES to check the performance of their email marketing when they can. The built-in analytics of the EmailOctopus provides users with easy-to-follow analytics.
Automated editor and email manager
It can be intimidating for marketers to start an email campaign due to the technical nature of the processes involved. For EmailOctopus, the problem of technicalities will never be a problem. Users can edit the content of their HTML email templates without actually knowing HTML. A simple copy-pasting of the HTML template for email campaigns with the use of easy-to-use WYSIWYG editor will do the trick for those who are new to digital marketing.
In addition, the software also deals with the negative output of the campaign. Bounces, unsubscribes and even complaints are automatically dealt with within the software. Lists are constantly cleaned and updated to make future marketing plans more effective and time-efficient.
Transferring subscribers efficiently
EmailOctopus understands this dilemma. By providing automated and customized multilingual forms, users are given the privilege of growing their subscribers’ list without any manual operations. The software also raises its level of service by filtering out bounces and unsubscribers from the list.
EmailOctopus pricing plans
The software provides free service for 62,000 emails a company will send per month. Its shrimp package also offers $0 service including a campaign-only marketing and basic email support. The emails however, include their branding.
The pricing of the plans are dependent on the number of subscribers the email will be sent to. The Tuna plan, which is the cheapest option at $19, involves 10,000 users. The Whale plan offers sending to 250,000 subscribers for $109 a month. All packages include automation of campaigns and processes, sending of statistics, hiding of the EmailOctopus brand and priority email support.
EmailOctopus offers brands and businesses an easy-to-use and cheaper email marketing alternative for their email marketing campaigns. With its integration of the Amazon Simple Email Service, EmailOctopus creates easier and more reliable marketing interface for users who have difficulties with the technical part of the advertising.
HTML email creation and broadcasting are easily done with the EmailOctopus dashboard. This allows users the capacity to upload their contents to the system without necessary hassle. With its pricing and easy-to-use interface, EmailOctopus is useful for many businesses wanting to engage in online marketing and for small firms who do not have the necessary capital and technical expertise to conduct direct-to-inbox marketing.