StackAdapt

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What is StackAdapt?

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units.

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units.

Agencies and brands work with us because of our powerful and intuitive platform that lets them reach only relevant audiences across 45,000 sites globally.

StackAdapt’s centralized buying platform provides access to the largest native and video advertising exchanges and premium publishers. It leverages real-time, data-driven targeting to reach consumers with content.



StackAdapt Awards


StackAdapt currently scores 94/100 (Top 3 in Campaigns & Targeting) in the Campaigns & Targeting category. This is based on user satisfaction (96/100), press buzz (53/100), and other relevant information on StackAdapt gathered from around the web.

The score for this software has declined over the past month. What is this?
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StackAdapt Review

Editors' Review by the Campaigns & Targeting Software Review Team

StackAdapt is a demand-side platform that helps brands reach their target audiences through native advertising using data and machine learning. The platform’s real-time bidding system automatically allows brands to bid on ad inventory across premium publishers, ensuring that brands only pay for ad impressions that meet their specific targeting criteria. It allows brands to place ads on premium publishers, such as Forbes, The Huffington Post, and Business Insider. StackAdapt offers creative optimization that lets users test different ad versions to see which ones perform the best. 

Brands can upload their first-party data, such as customer lists and CRM data, into the platform. They can also access third-party data from providers such as BlueKai, Lotame, and Neustar. This data is used to target specific audiences with native advertising campaigns that are more likely to convert. Additionally, the platform provides detailed reporting and analytics so that brands can track the performance of their campaigns and optimize them for better results. StackAdapt allows users to target their audience by location, demographics, interests, and devices. It also offers retargeting capabilities to reach people who have already interacted with your brand. Businesses of all types and sizes can use StackAdapt, including those in the finance sector, B2B, and retail.

StackAdapt Features

StackAdapt is an AI-powered advertising platform. It allows users to create, optimize, and measure campaigns at scale. The following are the key features of StackAdapt:

Campaign planner

StackAdapt’s planner allows users to create campaign goals, set budgets, and track progress. This feature enables users to make informed decisions about their campaigns by seeing past trends and future predictions. StackAdapt’s planner can also be used for forecasting impression drop-offs. By considering the user’s historical ad data, the feature can predict when ad placements are likely to see a decrease in impressions. This allows users to adjust their campaigns in advance, ensuring they continue reaching their desired audience. The planner can also be used to track competitors’ campaigns and see what strategies they are using.

Ad previewer

The software’s ad previewer allows users to see how their ads will look before they go live. This feature will enable users to test different settings and see how the ad performs under different conditions, helping them optimize their ads for better results.

Creative studio

StackAdapt enables users to create high-quality, engaging content. Its creative studio allows users to easily upload and manage their media files and create and edit images and text. The interface is intuitive and easy to use, making it ideal for beginners. StackAdapt offers a wide range of templates and tools that can be used to create custom content. With this feature, users can select from various creative templates and see how each will impact key metrics such as click-through rate, conversion rate, and cost per acquisition. This allows for a more customized and practical approach to campaign creation, helping users achieve their desired results. 

Ad ecosystem

StackAdapt allows brands and agencies to programmatically buy digital advertising across various ad inventory sources, including display, native, video, social, and mobile. Its ad ecosystem includes real-time bidding, direct programmatic inventory, and guaranteed placements with premium publishers. RTB allows for real-time bidding on ad impressions through ad exchanges, while programmatic direct allows users to buy ad impressions in advance through private marketplaces.

Multi-channel tracking

StackAdapt allows users to track the performance of their campaigns across multiple channels. The tracking system provides data on impressions, clicks, conversions, and cost per conversion for each channel. This data can be used to optimize campaigns and ensure they perform as effectively as possible. The insights feature lets users see which channels generate the most traffic and conversions. This information can be used to adjust budget allocations and focus marketing efforts on the most effective channels. 

Creative tactics

This feature allows users to customize their ad campaigns for maximum impact. With this tool, users can select from various options to control the look and feel of their ads, as well as the targeting and delivery. They can choose to have their ads served on specific platforms or devices or opt for a more customized approach that considers the user’s location and interests. 

Bid factoring

StackAdapt’s bid factoring feature is an innovative tool that allows advertisers to adjust their bids in real-time based on various factors, including the time of day, the weather, and audience demographics. This ensures that ads are always well-positioned to reach the target audience. It makes it easy to manage your budget by automatically scaling bids up or down based on changing conditions. This feature can also improve campaign performance by testing different bid strategies and identifying the most effective for your business. 

Activity dashboard

The dashboard is designed to give users a clear overview of their campaign performance and detailed insights into each element. StackAdapt includes a variety of charts and graphs that allow users to track key metrics, such as impressions, clicks, and conversion rates. Moreover, the dashboard provides a campaign calendar, so users can see when their campaigns are scheduled to run.

Reporting

StackAdapt can accurately attribute online activity to offline visits by tracking online and offline behaviors. As a result, advertisers can see how their online campaigns drive foot traffic to their stores and adjust their strategies accordingly. StackAdapt’s reporting feature includes detailed insights into the demographics of people who visit your store due to your campaigns, allowing users to understand their target audience better. Users can schedule reports to be generated automatically daily, weekly, or monthly and choose from various report templates. StackAdapt lets users specify which data points they would like included in their reports, and they can even design their own custom reports. The reports can be exported in various formats, making it easy to share with others or import into other analysis tools. 

StackAdapt Features

StackAdapt Benefits

StackAdapt is a native advertising platform that helps advertisers to place ads on websites and apps. Users can expect the following benefits from their StackAdapt subscription:

Powerful targeting capabilities

StackAdapt helps users serve the most relevant ads to the audience segments needed to drive results. Users can target ads based on various factors, including location, demographics, interests, and behavior. Its extensive targeting options make reaching the right audience with the right message easy, ensuring that users get the most out of their advertising spending. StackAdapt’s real-time bidding system ensures that users always get the best price for their ad impressions.

Expert support

StackAdapt helps users leverage the expertise of creative strategists who work across several verticals. The platform allows users to create genuinely unique campaigns and deliver lasting results by providing access to a wide range of strategists. Users will be assigned a dedicated account manager who will work with them to set up and manage their campaigns. The account manager helps users select suitable targeting options for their campaigns and provides guidance on optimizing their campaigns for the best results. Moreover, StackAdapt provides users with access to additional resources, like knowledge base articles, that help them maximize the impact of their campaigns. 

Enhanced user experience

StackAdapt’s ad platform is designed to improve the user experience by delivering relevant and unobtrusive ads. The platform uses sophisticated targeting methods to ensure that ads are only served to users who are likely to be interested in them and offers a variety of ad formats that are less intrusive than traditional banner ads. The software is easy to use and navigate, with various features that make it simple for users to create, manage, and optimize their campaigns. 

Conversion journey

By understanding the conversion journey, marketers can optimize their campaigns according to specific touchpoints. StackAdapt’s features provide detailed insights into how customers interact with their brand across different channels and devices. In addition, the feature enables users to track conversions in real-time so that they can make changes to campaigns immediately. 

Access to premium inventory

StackAdapt’s ad platform gives publishers access to premium inventory from various demand sources, including direct advertisers and programmatic exchanges. This inventory is typically unavailable to publishers who do not use an ad platform, as they cannot compete with the high bids of programmatic buyers. The platform uses real-time bidding to connect advertisers with the most valuable impressions and offers various ad formats, including native advertising, which can help increase click-through rates.

StackAdapt Pricing

StackAdapt offers premium pricing suitable for businesses of any scale and industry. Interested parties are encouraged to contact the sales team on their official website for pricing information.

Conclusion

StackAdapt is an advertising platform that helps users reach target audiences through native and display advertising. The platform works with premium publishers that help deliver your message across the web, on mobile, and through video. Its intuitive platform makes creating and managing campaigns easy, so users can focus on achieving marketing goals. The platform uses data and machine learning to target specific audiences with native advertising campaigns. StackAdapt provides detailed reporting and analytics so that brands can track the performance of their campaigns and optimize them for better results. It uses a proprietary algorithm to match advertisers with websites and apps that are contextually relevant to their products or services. This ensures that ads are placed on sites and apps where they will be seen by consumers who are interested in what the advertiser offers. StackAdapt offers various features that allow advertisers to customize their campaigns to achieve their desired results.

StackAdapt Product Overview


Languages Supported: English, French

StackAdapt Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe
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