Click Fraud Software

Click fraud software can be used to detect fraudulent clicks affecting pay-per-click (PPC) campaigns. Advertisers commonly utilize these solutions to identify and prevent artificially inflated clicks from interfering with their ad metrics. Click fraud software achieves this by automatically gathering and analyzing click data, such IP addresses, to discern from where and how the click was triggered and whether it is linked to any potential fraudulent activity. Users can then be notified of any threats and the fraudulent clicks can be blocked.