CRM Creatio

What is CRM Creatio?

"CRM Creatio is a comprehensive full-fledge applications to accelerate marketing, sales and service."

CRM Creatio is a cloud-based application that merges CRM (Client Relationship Management) and BPM (Business Process Management) tools. The heart of the application is the business process designer that allows for process modeling and execution. The logic and rules are defined by processes which can be changed when needed. Implementing a new process is as simple as modifying an old one - you simply draw a diagram and save it. The application is easily customizable with the click of a mouse. Users love Creatio’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
Creatio (formerly bpm'online) has been widely recognized by key industry analysts (such as Gartner, Forrester, Nucleus, etc.), receiving multiple awards.

CRM Creatio bundle offers an interconnected solution that allows you to automate marketing, sales and service:

  • Marketing Creatio: multichannel marketing software to deliver demand generation excellence.

  • Sales Creatio: sales force automation to manage the complete sales cycle — from lead to repeat sales.

  • Service Creatio: innovative customer service tools to deliver exceptional customer experience.

CRM Creatio scored 87/100 in the CRM category. This is based on user satisfaction (96/100), press buzz (31/100), recent user trends (rising), and other relevant information on CRM Creatio gathered from around the web.

The score for this software has improved over the past month. What is this?

CRM Creatio Awards

CRM Creatio CRM Software Award 2017 CRM Creatio Quality Choice Badge 2020 CRM Creatio Trusted Vendor Badge 2020
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CRM Creatio Review

Editors' Review by the CRM Software Review Team

CRM Creatio (formerly bpm’online) Introduction

Keeping control of your organisations customer relationships becomes increasingly challenging as your number of customers grows. Especially mid-sized and quickly growing businesses are often losing out on sales opportunities due to a lack of oversight over their various channels. CRM Creatio is a CRM suite that allows businesses to tackle this problem with one central software solution: a web-based or on-premise application with three main segments covering the whole customer journey: marketing, sales and service.

The browser-based dashboard is well structured and intuitive. The three “departments” are accessible through a dropdown in the menu panel and give quick access to all associated features. Additionally, CRM Creatio offers a platform library that enables system designers and technical staff to design and implement their own interfaces with custom processes and dashboards. Besides the quick access side-panel you can also use the global search function to jump directly to any item or even call up actions like “Add Event” from the search bar, while browsing contacts.

The whole suite is focused around providing your team with the tools and functionality they need to acquire, manage and support customers with the goal of increasing customer lifetime value and satisfaction. With it’s advanced capabilities but simple and intuitive interface CRM Creatio is a solution not only targeted at larger organisations, but will also fit the needs of smaller businesses looking for a professional approach to CRM. Instead of relying on a mix of cloud-based and desktop applications, which need to be connected and updated manually, the CRM Creatio suite offers much of the functionality needed for any business in one package.

CRM Creatio Marketing Sales Service

CRM Creatio Features

Marketing suite

Let’s start with a review of the marketing suite – the first stage of the customer relationship. Next to the department specific dashboard (see screenshot marketing dashboard) with an overview of all running activities, the marketing suite offers functions like lead tracking for landing pages, campaign management, a contact list, email designer and an event manager.

The most notable feature is the campaign function, where users can automate marketing processes in an intuitive drag-and-drop builder (see screenshot campaigns view). You can trigger emails based on various activities like a website sign-up, an event attendance or create a whole range of complex interactions. The visual workflow managers allows you to set goals, entry points, recurring events and reminders.

The contacts, email, events and lead views are lists (see screenshot leads view) offering insights into key areas: you can track how many people opened an email, check on the progress of a lead or organize contacts based on smart and custom filters. Tags allow you to group and select items based on shared properties. Quick links allow you to jump from an email to the corresponding contact or lead without having to bring up the respective function.

Sales suite

Once a lead has been qualified and handed-off to sales, the sales view allows you to manage products, orders, contacts, invoices and contracts in a similar fashion to what we have already seen in the marketing suite for emails and leads. With the data import wizard you can import large sets of product data into CRM Creatio conveniently to move your product catalogue to the cloud. The smart lookup lets users then add products to sales via their product id, product name or by browsing the catalogue sections (see screenshot product catalogue).

Most notable in this section are the sales funnel and feed, which resemble an internal social network. It shows all actions and communications between sales agents, project staff and other members of your organization involved in the closing process. Commenting, liking, sharing and tagging are all supported. You can conveniently post to this feed from virtually any area of the software – for instance, when updating a client address or when you want to inform your colleagues about a meeting you have scheduled.

The sales funnel in CRM Creatio is called “Opportunities”. With stage analytics and a visual representation of the overall sales activities of your team, this feature adds transparency to the sales process and helps sales managers optimize the team effort. You can compare an individual’s to the company’s overall performance and gain access to a range of other sales performance statistics.

Services suite

The last step in the customer journey is the after-sales service. Namely, managing customer incidents, training, up-selling and cross-selling efforts. In CRM Creatio this section gives you access to contacts, accounts, activities, knowledge base and feed features we’re already familiar with from the sales department. Additionally, it offers access to cases, services, service agreements, configuration items, problems, changes, releases, queues and queues settings.

Since the dashboards and menus are customizable, system designers can adjust this to fit virtually any service workflow. For instance, the cases section gives a list-based view of open cases, their status, the responsible person, the contact on the clients side, a category and a short description, but can be customized to reflect the exact functionality needed.

The dashboard provides service managers with a visual overview of the overall state of their department, as well as track important KPIs, open cases and the work load of service staff.

CRM Creatio Pricing

Creatio offers a pricing calculator that allows interested users to estimate the cost of their specific combination of the three CRM products. With different service levels available, the sales and service suite are adaptable to the needs of your organization and come with advanced features in the enterprise and commerce level – like the project, release, and change management or the sales forecast feature. As such, for an accurate quote simply head over to the CRM Creatio pricing page and input your needs.

CRM Creatio pricing calculator


Creatio offers a solid stand-alone CRM solution. With the ability to import and exchange data with other applications it can also be integrated into an existing software architecture. Customizable views and a fairly intuitive setup make it easy to use. For more advanced options, custom process design and administration of the multi-user environment, CRM Creatio offers webinars and support through their website.

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CRM Market Radar

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CRM Creatio Product Overview

Languages: Arabic, German, English, French, Italian, Portuguese, Hebrew, Polish, Russian, Spanish, Turkish

CRM Creatio Features

  • 2-Factor Authentication
  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Sales Automation

CRM Creatio FAQs

Does CRM Creatio offer an API?

Creatio (formerly bpm'online) provides open configuration and extensive API to allow any customizations and integrations required for your business.

What is CRM Creatio generally used for?

CRM Creatio bundle offers an interconnected solution that allows you to automate marketing, sales and service:

Sales Creatio - sales force automation software to manage the complete sales cycle — from lead to repeat sales.*

*Service Creatio *- innovative customer service tools to deliver an exceptional customer experience.

*Marketing Creatio *- multichannel marketing software to deliver demand generation excellence.

Does CRM Creatio offer guides, tutorials and or customer support?


  • Phone support
  • Knowledge base
  • Customer success management
  • Academy
  • Community

Who are the main user groups of CRM Creatio?

  • Enterprises
  • Mid-size companies
  • Startups
  • Small companies

What are some applications CRM Creatio is commonly used in tandem with?


  • Twitter,
  • Facebook,
  • Google Contacts and Calendars,
  • LDAP,
  • IMAP,
  • MS Exchange,
  • Google Maps,
  • OpenStreetMap,
  • MailChimp / Mandrill

Does CRM Creatio offer multi-user capability (e.g. teams)?

Software offers multi-user capability.

What platforms does CRM Creatio support?

Platforms: Android, iOS, Mac, Windows, Web-based.

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CRM Creatio User Reviews

Average User Rating:
4.81/5 based on 8 user ratings.
Your Rating:
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"Functional CRM with BPM engine"

// Analyst at TASC (Total Administrative Services Corporation)

In overall I am very satisfied with the selected bpm’online product. All needed functionality is there. Besides, the system interface is very friendly and intuitive, so you won’t get lost. BPM engine is powerful and at the same time easy-to-use that ensure high adoption rate among our staff and increase their operational productivity .
Pros: Business process tool, sales+marketing+service on one platform.
Cons: Would be nice to have a wider range of connectors to integrate third-party apps.

Ease of use
Value for money
Customer service
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"Intuitive and powerful CRM"

// Project Manager at CBS Outdoor France

Among other vendors that we considered, we chose bpm’online. With the help of bpm’online CRM we aligned the work of our marketing, sales and service teams and integrated data from different channels. The bpm’online system provided us with the convenient tool working with lead management . Now, our marketing team can track the complete customer journey. Also, reporting dashboards are powerful and visually appealing. We definitely made a right choice.

Ease of use
Value for money
Customer service
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