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What is amoCRM?

"amoCRM supercharges small teams by delivering powerful tools in an easy to love interface. Effortlessly manage contacts, organize tasks, and automate sales flows & more."

amoCRM empowers small sales teams to close more deals. Packed with loads of built-in integrations, it automatically grabs prospects from across all your lead gen sources. It also makes working with leads a snap: the customizable pipeline gives you a bird’s eye view of your sales funnel in real time. And forget about leaving the interface to communicate with colleagues and clients—amoCRM has built in 1-click calling, 2-way email sync, and chat using your favorite messengers and social networks. And with cloud service and a full-featured mobile app, it’s always available wherever you go.

But what really makes amoCRM different is Digital Pipeline, a tool that gives small businesses the power to automate lead warming and follow-up. It works behind the scenes of the sales pipeline, with the goal of keeping leads engaged and moving forward without annoying them. Leads are progressed through the sales stages based on their own behaviors (such as visiting your website, calling or emailing), and then nurtured with automatically triggered digital ads, template emails, or alerts that tell reps that it’s the right time to call.


amoCRM scored 83/100 in the CRM category. This is based on user satisfaction (90/100), press buzz (38/100), recent user trends (falling), and other relevant information on amoCRM gathered from around the web.

The score for this service has declined over the past month. What is this?

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amoCRM Review

Editors' Review by the CRM Software Review Team

amoCRM is a web-based customer relationship management software solution tailored to help marketing professionals and agencies manage day-to-day tasks, leads, and sales teams. With the online solution, team managers and sales teams have complete control over their pipeline and other processes with robust and feature-rich monitoring and analytics tools.

At its core, amoCRM is mainly designed to facilitate sales management processes, from tracking leads to converting them into real paying customers. Users are able to acquire feedback and actionable reports regarding the performance and progress of their sales personnel.

amoCRM offers a wide range of features and capabilities, including email integration, sales analytics, and lead scoring and nurturing. The cloud-based solution supports the creation of custom fields and unique tags, which enables marketers and sales teams to properly organize deals and contacts. amoCRM is also available as a downloadable mobile app, through Android and iOS.

amoCRM Features

amoCRM is an online-based CRM and B2B leads and sales management software that specializes in facilitating small sales teams and marketing professionals in closing deals, improving conversion rates, and increasing revenue. The solution works by helping users to convert first-time contacts into prospects with great potential and eventually into actual paying customers and clients.

The web-based CRM solution also helps to maintain a centralized and well-organized database that allows you to enhance your decision-making process, as well as the way you keep track of your teams’ performance so you are able to stay on top of your progress and capitalize on all your efforts.

One of amoCRM’s highlight features is the fully automated digital sales pipeline. This particular element helps users to streamline their core processes, such as sales analytics, lead scoring and nurturing, performance tracking, email integration, and more. Streamlining sales and marketing processes is achieved through valuable customer feedback and reports, as well as from a range a range of other data.

Since amoCRM is a cloud-based CRM software solution, it effectively eliminates the need to download and/or install software programs into your computer system. Being cloud-based also means the deployment and implementation of the software are faster and more efficient.

Users have the ability to launch the system via any web browser on their desktop, laptop, or mobile device, so long as they have a stable internet connection. As a result, this also means that agencies and marketing professionals don’t have to deal with maintenance processes and updates as the vendor handles all those responsibilities.

amoCRM delivers functionality and usability for all kinds of users, from small and medium-sized marketing agencies to independent sales professionals. The user-interface on the CRM software is clean and familiar as it somewhat resembles your most popular social networks today. This means any user, regardless of his or her experience or familiarity with the platform, can quickly and easily navigate through the system with little to no problem.

The CRM software prides itself on its ability to simplify otherwise complex and tedious sales processes and tasks. As such, with amoCRM’s automation feature, users are able to effectively eliminate time-consuming, redundant, and error-prone processes. It provides a good balance between usability and functionality, making the cloud-based CRM solution that much more reliable.

Inside amoCRM’s arsenal of features is a sizable collection of robust and easy-to-use tools that help users manage detailed pipelines, task assignments, and customer reports, among others. Sales and marketing professionals may also leverage the solution’s full capabilities through third-party app integration, including with your existing systems.

amoCRM lead grabbing web form email phone social media live chat prospect channels

amoCRM Benefits

amoCRM is a highly efficient, feature-rich, and robust cloud-based CRM software solution. The platform offers a reliable set of features to facilitate any marketing individual’s day-to-day task and processes, allowing them to efficiently manage their digital pipeline and be able to close more deals. The fully integrated CRM solution provides SMBs and independent users a wide range of benefits.

An Automated Digital Pipeline Tool

amoCRM features a digital pipeline tool that fully automates lead tracking and nurturing to help make sure no data or process is left out of your marketing efforts. Follow-up tasks and responsibilities such as emails sent and targeted digital ads are streamlined to help ensure effectiveness and functionality.

By making sure your leads or prospects are properly guided through the sales pipeline before being delivered to the sales team, you effectively improve the potential of converting those leads into actual customers and closing a sale. The user-interface, which utilizes a single screen, provides users with an easy-to-understand, total visibility of their customers’ behavior and buying cycle. It also provides data regarding your customers’ location during the purchasing process so you, as the business, are able to prepare an effective and reliable renewal loop.

Intuitive and User-Friendly Interface

The amoCRM user-interface offers a sleek and intuitive design, ensuring that the platform is easy-to-learn and understand for all types of users. All of the critical data that every online marketer and salesperson needs to efficiently perform tasks is all collected and displayed in a single dashboard.

In this dashboard, users are able to perform daily processes and operations while minimizing the number of clicks and shuffling around. Instead, sales personnel can simply navigate the platform in a fully optimized and intuitive environment, including on mobile devices.

Well-Optimized Mobile Application

With amoCRM’s mobile app, users have access to the system and all crucial data wherever and whenever. They are able to perform all your processes, gather vital information, and manage your pipeline while on the go.

To support the need for every marketing professional through the amoCRM app, the mobile application comes with a full-featured and lightweight system that works for individuals and sales teams. The app does not require any complex setup process. All one has to do is download and install the app on Google Play for Android devices or the AppStore for iOS devices and log in.

The amoCRM mobile app enables you to perform certain actions like sending emails or newsletters, checking lead profiles, syncing deal results, and making calls, among others. The solution even supports business card scanning, which is built-in to the system and automatically adds the data to the prospect’s profile.

amoCRM user interface UI mobile CRM business card scanner

amoCRM Pricing

amoCRM software solution is available in three reasonably priced plans and packages: the Base Plan, Advanced Plan, and Enterprise Plan. The vendor also offers a 14-day free trial period so you can check out some of the cloud-based CRM platform’s core features and capabilities and see whether or not it fits your current model.

The Base Plan is priced at $15 per month per user. It limits the number of contacts per user to 12,500, open leads to 2,500, custom fields to 100 per user, and file storage space to 200 megabytes. The mobile app supports up to 50 free business card scans for all packages.

Some of the core features that come with the Base Plan include lead capture and organization, limited lead management, limited process tracking, limited sales analytics and reporting, limited protection and security, limited customization, and full third-party solution integration.

The Advanced Plan costs $25 per month per user and sets the limit of contacts per user to 25,000. The number of open leads the plan supports is set at 5,000, while custom fields and file storage space are set at 200 per user and up to 400 megabytes respectively. The Advanced Plan comes with all of the core features of the Base Plan with a few limitations on lead management and security.

The Enterprise Plan, on the other hand, has a 50,000-contact limit per user, 10,000 open fields, 400 custom fields, and up to 800 megabytes of file storage space. It comes with a complete set of all core features and is priced at $45 per month per user. For more information about amoCRM’s different pricing plans, you may visit the vendor’s official website.

Conclusion

amoCRM is specifically geared towards SMBs, individual sales personnel, marketing teams, and marketing professionals who require a feature-rich and easy to navigate CRM solution. It empowers sales teams to capture more viable leads, improve conversion rates, and eventually close more deals.

The cloud-based CRM solution is packed with fully functional features and supports third-party system integrations, which is good for any business or agency that utilizes a variety of software systems to handle their sales and marketing operations. The pricing on their subscription packages is tailored to address the budgetary constraints of small and medium-sized businesses and freelance marketing professionals.

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amoCRM Product Overview

  • Enterprise-level sales tools for small businesses

  • Automate your entire pipeline - lead grabbing, nurture, and follow up

  • Built-in 1-click calling, 2-way email sync & chat without leaving the interface

  • Automatic lead grabbing from webform, email, chat, Facebook, business cards & more

  • Powerful search/filter (even search custom fields) & ability to save custom search

  • Task management ensures you never forget to follow-up with leads

  • Full-featured mobile CRM with business card scanner

  • Multiple, customizable sales pipelines + a pipeline for recurring purchases

  • 2-way email sync included in the basic package ($15/user/mo)


Languages: English, Russian, Spanish

amoCRM Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Payroll
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Tax Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Net Promoter Score
Compare Pricing

amoCRM Pricing Plans

Trial

Free
  • 14-day full feature free trial
  • Free set-up assistance

Basic plan

$15.00
1 user(s) / month
  • Lead & Contact Management
  • Custom sales pipeline(s)
  • Lists & product catalogs
  • Built-in chat
  • Task management & alerts
  • Mobile app for Android & iPhone
  • Custom fields
  • 2-way email sync
  • 1-click calling
  • Open API
  • Free set-up assistance

Advanced

$25.00
1 user(s) / month
  • All Basic features
  • Recurring purchase pipeline (customers)
  • Business processes
  • Digital Pipeline (sales automation)
  • KPI & sales plan
  • Custom dashboard

Enterprise

$45.00
1 user(s) / month
  • All Basic & Advanced features
  • Lead scoring

Plans starting from: $15.00/month Credit card required: N/A

amoCRM FAQs

What is amoCRM generally used for?

amoCRM is perfect for:
Automatically grabbing leads from all your lead gen sources (webform, email, chat, Facebook lead ads & more)
Seeing your whole sales process laid out in front of you, with all the leads & their task status visible
Managing relationships with leads and contacts as they move toward sale
Always keeping on task with to-do management and alerts
Automating lead nurture and follow-up to prevent churn and boost conversions, while also saving time

Does amoCRM offer multi-user capability (e.g. teams)?

Yes, amoCRM is better when the whole team is using it! Users can also be grouped into teams and branches to make communication, task assignment, and permissions easy to manage.

What platforms does amoCRM support?

Native mobile apps for Android & iOS

Does amoCRM integrate with any other apps?

Recommended apps: Zapier, Facebook, Zendesk, Dropbox, Mailchimp, Twilio, SharpSpring, Piesync
Website integrations: Wufoo, Formstack, Wordpress, Unbounce, Olark, Snapengage, LiveChat, TidioChat
Email marketing: MailChimp, Mandrill, ActiveCampaign
VoIP: Twilio, Asterisk, VoxImplant, Kixie

Who are the main user groups of amoCRM?

amoCRM users are sales teams who want to eliminate manual CRM entry, boost lead nurturing and increase conversions. In general, they come from small and growing businesses from across different industries—from dentist offices to wholesalers.

Does amoCRM offer guides, tutorials and or customer support?

Live demos
Online & phone support
Youtube channel
Blog
Getting started guides

Does amoCRM offer an API?

Yes

What are some applications amoCRM is commonly used in tandem with?

Zapier
Facebook
Zendesk
Dropbox
Mailchimp
Twilio
SharpSpring
Piesync

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