Market Locator

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What is Market Locator?

"Market Locator allows data rich industries such as telcos to monetize their big data in the form of a self service location intelligence and mobile marketing solution."

Market Locator, powered by Instarea software, allows data rich industries to monetize a highly valuable asset – their big data. A telco can thus create a new revenue stream by providing its anonymized and aggregated big data in the form of a self service location intelligence / population analytics and mobile marketing for their B2B customers.

Tested and proven on several markets with world-class telcos such as Slovak Telekom (Deutsche Telekom Group), Orange or O2. Delivered either on a partnership basis or license fee model. Get the most out of your data!

  • Market Locator
  • Market Locator
  • Market Locator

Market Locator Product Overview

  • Big data monetization for data rich industries such as telco

  • New revenue stream for telcos from their big data

  • Self service targeted marketing for B2B customers

  • Self service location intelligence based on telco big data

  • Smart city enablement with data insights & city communication

  • Proven & deployed with Deutsche Telekom, Orange or O2

Languages: English, Slovak, Czech, Arabic

Big Data Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Big Data software for business. Published in May 2020.

Big data is continuously gaining importance in the business world. Businesses today, regardless of their scale and industry, collect large volumes of data about key processes and stakeholders with the view to generating actionable insights. Big data solutio...


Market Locator Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • History/Version Control
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • SMS
  • BitCoin
  • PayPal
  • Stripe

Market Locator FAQs

Who are the main user groups of Market Locator?

Market Locator enables data rich industries such as telcos or banks to monetize their big data in a safe, legal & ethical fashion. In doing so they can offer their B2B customers a new & unique data driven service and generate new revenue.

On the side of the end user Market Locator is best suited for industries such as: retail, banking, travel, municipality & government, HR...

Does Market Locator offer guides, tutorials and or customer support?

Yes, an end customer wiki, in-app tool-tips, live chat to support customers

What is Market Locator generally used for?

  • Targeted mobile marketing (multiple channels such as SMS, LBS, email, MMS, app push...)
  • Population analytics / location intelligence (where to place a new store, what is the profile of people working in an area, from where do people arrive to this shopping mall...)
  • Smart city enablement (data driven decisions & ability to communicate with people in an efficient way e.g. via Amber Alert notifications in a certain area when a child goes missing, or when a strong storm is approaching)

Does Market Locator offer multi-user capability (e.g. teams)?


What platforms does Market Locator support?

Market Locator for end customers is a web based solution which also has Android and iOS mobile apps.

Does Market Locator offer an API?


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Market Locator User Reviews

Average User Rating:
5.0/5 based on 1 user ratings.
Your Rating:
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"Solid software for location intelligence and targeted marketing"

What do you like about Market Locator?

* The use is very straight-forward. Once I've registered (even at the beginning for the free account), it was easy to use. Once I moved towards paid subscription and data layers everything was intuitive and easy to use.
* Market Locator is full of useful insights. Some of the paid layers are extremely informative and helped me at my work. For instance, a couple of times, when I was looking for insights for a particular location; I overlaid travel habits, with age and gender, which was just what I needed.
* I have also used their support, which I have to add, was very helpful and helped me to resolve the issue.

What do you dislike about Market Locator?

* It's fairly limited in scope. It is currently operating only in Slovakia and Czech republic and so not very useful for other markets. Although, I believe this is going to change in the future.
* It can be a bit slow at times. Sometimes, when I was working with a lot of data the tool, which is online, gave me a pause. Although again, it has improved significantly since I have used it for the first time.

What have you been using it for and what problems did Market Locator solve?

* I've been using Market Locator professionally for the last half a year and frankly surprised me there is no review here.
* Market Locator is a very useful tool, I have mostly used it for location intelligence, but its main utility, as far as I am concerned, lies in targeted marketing.
* From what I've read about the software, they also offer some smart government solutions. Because they use big data from telco companies, they have can contact a lot more relevant people (e.g. those that are in the area) in case of emergency.

Ease of use
Value for money
Customer service
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