Market Locator allows data rich industries such as telcos to monetize their big data in the form of a self service location intelligence and mobile marketing solution.
Market Locator, powered by Instarea software, allows data rich industries to monetize a highly valuable asset – their big data. A telco can thus create a new revenue stream by providing its anonymized and aggregated big data in the form of a self service location intelligence / population analytics and mobile marketing for their B2B customers.
Tested and proven on several markets with world-class telcos such as Slovak Telekom (Deutsche Telekom Group), Orange or O2. Delivered either on a partnership basis or license fee model. Get the most out of your data!
Market Locator currently scores 63/100 in the Big Data category. This is based on user satisfaction (100/100), press buzz (30/100), recent user trends (falling), and other relevant information on Market Locator gathered from around the web.
The score for this software has declined over the past month. What is this? |
Big data monetization for data rich industries such as telco
New revenue stream for telcos from their big data
Self service targeted marketing for B2B customers
Self service location intelligence based on telco big data
Smart city enablement with data insights & city communication
Proven & deployed with Deutsche Telekom, Orange or O2
Product recommendations, vendor rankings, market overview and tips on how to select Big Data software for business. Published in March 2024.
Big data is continuously gaining importance in the business world. Businesses today, regardless of their scale and industry, collect large volumes of data about key processes and stakeholders with the view to generating actionable insights. Big data solutio...
FREE DOWNLOAD Big-Data-Software-Buyer-Guide-2018.pdfMarket Locator enables data rich industries such as telcos or banks to monetize their big data in a safe, legal & ethical fashion. In doing so they can offer their B2B customers a new & unique data driven service and generate new revenue.
On the side of the end user Market Locator is best suited for industries such as: retail, banking, travel, municipality & government, HR...
Yes, an end customer wiki, in-app tool-tips, live chat to support customers
Yes
Market Locator for end customers is a web based solution which also has Android and iOS mobile apps.
Yes
* The use is very straight-forward. Once I've registered (even at the beginning for the free account), it was easy to use. Once I moved towards paid subscription and data layers everything was intuitive and easy to use.
* Market Locator is full of useful insights. Some of the paid layers are extremely informative and helped me at my work. For instance, a couple of times, when I was looking for insights for a particular location; I overlaid travel habits, with age and gender, which was just what I needed.
* I have also used their support, which I have to add, was very helpful and helped me to resolve the issue.
* It's fairly limited in scope. It is currently operating only in Slovakia and Czech republic and so not very useful for other markets. Although, I believe this is going to change in the future.
* It can be a bit slow at times. Sometimes, when I was working with a lot of data the tool, which is online, gave me a pause. Although again, it has improved significantly since I have used it for the first time.
* I've been using Market Locator professionally for the last half a year and frankly surprised me there is no review here.
* Market Locator is a very useful tool, I have mostly used it for location intelligence, but its main utility, as far as I am concerned, lies in targeted marketing.
* From what I've read about the software, they also offer some smart government solutions. Because they use big data from telco companies, they have can contact a lot more relevant people (e.g. those that are in the area) in case of emergency.