Treasure Data

What is Treasure Data?

Treasure Data is a Customer Data Management software.

Treasure Data operates with customer data for large tech companies, including those from Fortune 500 list. This managed cloud service is also widely used by innovators in other industries, like retail, eCommerce, advertising, and more.

Treasure Data is a customer data platform for marketing segmentation and personalization. By automating data collection and data processing, it helps its users overcome information overload and gain a dynamic look at their customers. It is a data-driven client personalization with 360° view.

This platform provides access to 1st, 2nd, and 3rd party data, including past data and current activities. Data from different sources are being unified, which reduces the need for data cleaning. It enables users to get and maintain a singular customer view, which is the solid basis for a successful marketing campaign.

Treasure Data Awards

Treasure Data currently scores 90/100 in the Big Data category. This is based on user satisfaction (90/100), press buzz (48/100), recent user trends (rising), and other relevant information on Treasure Data gathered from around the web.

The score for this software has improved over the past month. What is this?
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Treasure Data Review

Editors' Review by the Big Data Software Review Team

Treasure Data is a cloud-based data management software solution. It is a customer data platform where users can efficiently manage huge amounts of data through centralizing all information sources in a single location, automating the analytics process, and seamless integration with a wide range of business solutions.

The cloud solution boasts of more than a hundred integrations to effectively connect all of your existing data, advanced AI, and machine learning, allowing businesses to acquire powerful insights much faster and easier.

Treasure Data Features

Treasure Data offers managed analytics infrastructure as a service, which helps to simplify the data management process. The platform basically provides cloud service for your company’s entire data pipeline. This includes the data collection process, storage, and of course, analysis.

Businesses have full access and visibility of their data, their users, usage information, data sources, jobs, and destinations. All management and administration operations can be done from a centralized console.

Treasure Data enables users to automatically consolidate data between their SaaS tools, pull information from all of the company’s applications into a single cloud with basic connectors—with more than 300 integrations—, and deliver data back into their applications and business intelligence tools for further analysis and consumption.

With over 300 plugins, users have the ability to gather huge amounts of data from various sources, including customer relationship management (CRM) solutions, internal applications, mobile apps and database systems. The Treasure Data schema-on-read storage layer has learning capabilities and adapts to the ever-changing demands of users when it comes to data management.

Treasure Data also allows businesses and organizations to integrate their data in order to get a more comprehensive view. Using the cloud platform, they will be able to perform attribution modeling, bid analysis, and audience segmentation at any size or scale. Moreover, the software solution also offers the ability to analyze onboarding flow for increased spend and higher conversions.

Users may also take advantage of their data to figure out where their biggest spenders are coming from and why. Other capabilities and functions Treasure Data provides include the ability to do one-to-one customer marketing with end-to-end solutions, build company-specific KPIs and A/B testing, and utilize TLS/SSL sessions for a more secure data transmission process.

Treasure data customer data platform screenshot custom audience segmentation personalised customer experience marketing automation campaigns

Treasure Data Benefits

Treasure Data offers a number of solutions worth mentioning, which includes their flagship customer data platform, Marketing Analytics, Sales Ops Analytics, Cloud Data Warehouse, IoT (Internet of Things) Analytics, and Gaming Solutions.

Customer Data Platform

customer data platform is a solution that allows for real-time segmentation for more sophisticated personalized marketing. It provides businesses the right tools and capabilities to grab the attention of their target customers and improve conversion rates through proper segmentation and personalization, a solution that functions in real time.

The solution unifies all of your data so you get a complete 360° view of your customers. This means businesses can efficiently combine both behavioral and transactional information of customers using a single centralized system.

Marketing Analytics

Marketing Analytics allows users to get a better and more in-depth view of their customer data and be more efficient in assessing their marketing ROI. Treasure Data provides marketing professionals the tools that will allow them to connect and own all data to capture the attention of customers more effectively and provide high-quality experiences at scale.

With the Treasure Data Marketing Analytics, you will be able to get actionable insights, target high-value customers, and personalize user-experience. Some of its features include:

Smart retargeting – Boost the accuracy of your retargeting capabilities by connecting your customer data with advertising data, building optimized audience segments, and automating the entire process.

Email personalization – The majority of businesses and individuals still use email every single day for marketing and online shopping. It would be a waste not to take full advantage of this marketing avenue. You can send personalized emails based on customer data to engage and build a solid relationship with your target audience.

Omnichannel marketing – Obtain all your customer interactions, both cross-device and online-to-store, in order to build a more unified view of your entire customer base and deliver better and more premium customer experiences at scale.

Sales Ops Analytics

Sales Ops Analytics will enable businesses and organizations to centralize all their sales and marketing data for operational efficiency. When all of your data is stored in one location, access to it becomes easier and much more convenient. This means updates can be done more effectively, you will get more accurate information, and the information is easily accessible by stakeholders and decision-makers.

Treasure Data’s Sales Ops Analytics allows users to acquire the information they need to improve sales performance, automate and scale ad-hoc analysis without engineering, and obtain live, granular access to all pertinent data to help decision-makers make better business decisions.

Cloud Data Warehouse

The Treasure Data Cloud Data Warehouse provides a safe, secure, and unified cloud data storage for all your enterprise data. This solution is specifically tailored to address the needs and demands of big data organizations, helping them to enhance customer service, increase new product development, and eliminate operational inefficiencies.

The solution provides users with data integration from various edge devices and internet of things (or IoT), centralized data from applications, and internal data systems, as well as convenient access to their data for analysis and real-time decision-making.

IoT (Internet of Things) Analytics

IoT Analytics allows Treasure Data users to generate meaningful and actionable insights from all their IoT devices. With this solution, you will be able to securely collect IoT data from any device or machine connected to your system and correlate information from multiple data banks, resulting in more informed actions based on custom insights and applications. The Treasure Data IoT Analytics platform is simple, smart, secure, and highly scalable.

Gaming Solutions

Online and mobile gaming is a huge industry, and gaming companies need a reliable data management solution that can handle the volume of information they are constantly dealing with. This is where Treasure Data comes in. The cloud-based solution facilitates the optimization of digital experiences for gaming companies.

Gaming companies use the Treasure Data customer data platform to better understand their customers so they can optimize or create the best possible user experiences for their customer base.

Treasure data marketing analytics screenshot connect data acquire customers provide premium experiences activate enrichment

Treasure Data Pricing

Pricing for Treasure Data is available only on a quote-by-quote basis. If you want to try out Treasure Data, get a quote, or request a demo, you may visit the Treasure Data website. On their homepage, you will find a link where you can request a demo and two phone numbers to their sales team—one is for US-based customers and the other is for parties outside the US.


With Treasure Data, companies will have the ability to obtain powerful insights effortlessly and in a short amount of time. They will be able to transfer crucial customer data securely across multiple systems, thanks to the seamless integrations and plugins available.

Users may also store and access raw data quite easily, which they can then analyze properly before making any serious business decisions. Sharing reports, dashboards, and analytics is made easier, so stakeholders and decision makers will have a better understanding of how the business is doing and what other areas of the company needs improvement.

Treasure Data also allows users to simply pull data from various cloud services with just a few clicks, providing a user-friendly experience and operational efficiency.

Treasure Data Product Overview

  • Pre-built Connectors

  • Support for Real-Time and Batch Integration

  • Data Quality Services

  • Data Security Features

  • Monitoring Console

  • Unified Data For a 360° View of Your Customer

  • Continuous Data Integration For Pull and Push Transmission

  • Marketing Automation at Scale without Custom Engineering

Languages Supported: English, Japanese, Korean

Big Data Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Big Data software for business. Published in January 2022.

Big data is continuously gaining importance in the business world. Businesses today, regardless of their scale and industry, collect large volumes of data about key processes and stakeholders with the view to generating actionable insights. Big data solutio...


Treasure Data Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • SEO
  • Supplier Management
  • Dashboards
  • Reports
  • Visualization

Treasure Data FAQs

What are some applications Treasure Data is commonly used in tandem with?

This service is commonly used in tandem with CRM and cloud storage applications.

What is Treasure Data generally used for?

This service is used for customer data analytics.

Does Treasure Data offer guides, tutorials and or customer support?

Support: Community, FAQ, Knowledgebase, Video Tutorials, Webinars, Phone, Live Chat, Email.

Does Treasure Data offer an API?

Treasure Data’s REST API makes it easy for users to POST to or GET data from a company’s cloud data warehouse.

Who are the main user groups of Treasure Data?

Main users of Treasure Data are medium-sized and large enterprises, including those from Fortune 500 list.

What platforms does Treasure Data support?

This is a SaaS platform.

Does Treasure Data integrate with any other apps?

Integrations: Marketo,, Mixpanel, TUNE Marketing Console, Google Analytics, AppsFlyer, adjust, Amplitude Analytics, Chartio, Tableau Desktop, Tableau Server, Looker, Domo, Adobe Analytics, Heap, Hadoop, Amazon Redshift, App Annie, Microsoft Power BI, Tableau Online, Pentaho, Metric Insights, Microsoft Office 2016, Microsoft Azure, Google Cloud Storage, Google Drive, Intercom, Zendesk, Elasticsearch, MongoDB, Google BigQuery, Microsoft SQL Server, PostgreSQL, Snowflake, MySQL, MariaDB, Docker, Heroku, Stripe, MailChimp, Salesforce Marketing Cloud Email Studio, Oracle Eloqua, Pardot, HubSpot, Oracle Responsys, NetSuite, DoubleClick, Facebook for Business, Sizmek, AdRoll, Acxiom LiveRamp Connect, Datorama, Twitter Ads, Google Tag Manager, salesforce sales cloud, kafka, Amazon Kinesis, hive mall, jupyter, pandas, R, mLab, fluentd, JDBC, Luigi, Python, Rest API, informatica, ruby, branch, eyeota, instagram Ads, xbee, MQTT, RaspberryPi, Serial Devices, CSV, FTP, Webhooks, mysql workbench, razorSQL, SQuirreL SQL, iOS, Android, Unity, Unreal Engine.

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