Mixpanel

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What is Mixpanel?

"Mixpanel is a mobile and web-based analytics platform that allows users to ask more of their data without needing to write SQL queries. "

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.


Mixpanel scored 87/100 in the Analytics category. This is based on user satisfaction (84/100), press buzz (63/100), and other relevant information on Mixpanel gathered from around the web.

The score for this software has improved over the past month. What is this?


Mixpanel Awards

Mixpanel Analytics Software Award 2020 Mixpanel Marketing Analytics Software Award 2020 Mixpanel Analytics Software Award 2017 Mixpanel Quality Choice Badge 2020 Mixpanel Trusted Vendor Badge 2020
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Analytics Market Radar

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Mixpanel Product Overview

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.


Languages: English

Analytics Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Analytics software for business. Published in May 2020.

Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data y...

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Mixpanel Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Net Promoter Score

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Mixpanel User Reviews

Average User Rating:
4.19/5 based on 379 user ratings.
Your Rating:
User profile picture

"Great ideas, easy to create complex analysis, easy to integrate."


What do you like about Mixpanel?

The ease of use of Mixpanel is easily its best feature, allowing you to create graphics quickly with a few points and clicks. Its user interface is also quite agile and well designed. It is the modern version of an analysis tool that comes to help developers in an excellent way. The fact that it can analyze and track errors in the application makes it an even more effective tool. You can track all the activities in your application through an accurate and in-depth analysis.

What do you dislike about Mixpanel?

Although the tool offers the best analysis for any developer, it is not so easy to use. It has a learning curve and, therefore, it is not easy for a beginner to evade all the features that the tool has to offer in a short period so it is very easy to get caught by a part of your tool set and not be aware of other tools that can be very useful. The documentation is complex for any developer who is a beginner.

What have you been using it for and what problems did Mixpanel solve?

Mixpanel is used in the company to know what users want through the A/B test function that it has. We can also track each individual activity that is done in terms of user activities. The analysis of mobile phone applications allows us to be in the process of development, since we can use it to carry out the analysis in a short period of time. In general, we use it to improve our applications and monitor usage.

The tool is very suitable for companies with e-commerce platforms. Mixpanel is well suited to monitor website visitors and segmentation based on particular events; helps capture visitor activities and presents data in a very clean way.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Complex but Powerful"

// President & Principal Advisor at The Kynaston Group Inc

What do you like about Mixpanel?

Mixpanel allows me to answer all questions about my users' behavior for my leadership team. At a small startup where the UI is constantly changing, mixpanel has made it easy to track the success of each new feature without a lot of api/database overhead. We have also integrated mixpanel into our a/b testing framework (it provides a nice UI for the data visualization) and use it every day for standard user behavior monitoring. Love that we can do filters for differnt timeframes now.

What do you dislike about Mixpanel?

Mixpanel's distict_id concept seemed backwards at first and took our team a little while to wrap our heads around. Differences between your core DB and mixpanel numbers can be troublesome, make sure you send in lots of data so you can segment properly and explain these. I also don't like that data is fully immutable, would like to be able to delete easier.

What have you been using it for and what problems did Mixpanel solve?

Unless you're explicitly sending events, chances are the data in your core DBs will lack some behavioral actions (ex. starting flows without finishing). We use it to undersatnd the actions our users take that aren't stored in our core DB. We've also used it for email campaigns in the past.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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