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What is FullStory?

FullStory helps businesses understand, measure, and improve their digital experience across sites and apps.

FullStory’s digital experience platform empowers businesses to continuously improve the digital customer experience across sites and apps.

At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. FullStory proactively surfaces top opportunities to optimize digital experience, enabling teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of those changes.

With FullStory, product, engineering, and UX teams can align around the customer, break down internal information silos, and achieve company objectives together—faster. The end result? A digital experience customers love.

FullStory currently scores 90/100 in the Customer Experience category. This is based on user satisfaction (90/100), press buzz (52/100), recent user trends (falling), and other relevant information on FullStory gathered from around the web.

The score for this software has declined over the past month. What is this?

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  • FullStory

Customer Experience Market Radar

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FullStory Product Overview

  • Capture Everything

  • Fast & Intuitive

  • Smart Frustration Detection

  • Modern Frameworks

  • Go Live

  • Click Maps

  • Inspect Mode

  • Share Segments, Notes, & More

  • Integrate With Your Favorite Apps

Languages Supported: English

Customer Experience Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Customer Experience software for business. Published in February 2024.

Customer experience, or customer experience management (CXM), is how customers perceive a brand based on their past interactions with the company. These could be direct or indirect interactions at any point in the customer lifecycle. Software products for i...


FullStory Features

  • A/B Testing
  • Analytics
  • API
  • Calendar Management
  • Chat
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Click-to-Dial
  • Net Promoter Score
FullStory Pricing

FullStory Pricing Plans


  • 1,000 Monthly Sessions
  • 1 Month Retention
  • 3 User Seats
  • Session Playback
  • Omnisearch
  • Searchies
  • Identify API
  • Custom User Attributes
  • Rage Clicks
  • Dead Clicks
  • Integrations
  • Fullstory TV
  • Session Sharing

FullStory for Business

Annual Platform Fee
  • 100,000 sessions
  • 20 User Seats
  • Inspect Mode
  • Click Maps
  • Domain, IP, Geography & User Agent Blocking
  • Error Clicks
  • Javascript Console
  • Go Live
  • Reflection API
  • Export User CSV

Credit card required: No

FullStory FAQs

What are some applications FullStory is commonly used in tandem with?

FullStory is commonly paired with user's current support system or error monitoring tools.

Does FullStory offer multi-user capability (e.g. teams)?

Yes, there is a multi-user capacity offered.

Who are the main user groups of FullStory?

FullStory's main users are support agents amd product teams in SMEs and large enterprises.

Does FullStory integrate with any other apps?

Integrations: Bugsnag, Desk.com, Google Analytics Universal, Google Tag Manager (GTM), HelpScout, HipChat, Intercom, JIRA, Mixpanel, Olark, Salesforce Service Cloud & Sales Cloud, Segment, Slack, Trello, UserVoice, Zendesk, BigCommerce, Magento, Optimizely, Shopify, Squarespace, Unbounce, WordPress, WooCommerce.

What is FullStory generally used for?

This service is used to capture all customer experience data in one platform.

What platforms does FullStory support?

FullStory is a web-based software.

Does FullStory offer guides, tutorials and or customer support?

Support: Online Support, Help Center, FAQs, Knowledge Base.

Does FullStory offer an API?

FullStory offers JavaScript API, as well as some secure server APIs.

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FullStory Competitors FullStory Alternatives

FullStory Alternatives & Competitors

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