Webtrends Optimize is a conversion rate optimisation (CRO) software provider and agency, delivering website optimisation, MVT, A/B testing and personalisation solutions.
Webtrends Optimize helps businesses increase their online conversions, allowing experimentation without restrictions - to maximise the ROI from their websites and other digital assets with informed, data-driven decisions.
They have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.
The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition in August 2018 by the UK-based Accelerate Group Ltd.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Awarded the Happiest Users Award
Webtrends Optimize currently scores 92/100 in the A/B Testing category. This is based on user satisfaction (98/100), press buzz (32/100), recent user trends (falling), and other relevant information on Webtrends Optimize gathered from around the web.
| The score for this software has declined over the past month. What is this? |
Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
Unlimited personalisation & targeting
Social proof & product recommendations
Web, server-side, mobile SDKs, REST APIs
In-depth, interactive reporting dashboard
Single line JS implementation & 100% flicker-free testing
Third party integrations eg. SessionCam, Google Analytics etc.
Point & click (WYSIWYG) visual editor, Advanced code-based editor and drag & drop segmentation
Unlimited UI users, sub-domains, projects, goals etc.
Added value website optimisation tools & features eg. Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys etc.
Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in April 2024.
A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...
FREE DOWNLOAD A/B-Testing-Software-Buyer-Guide-2018.pdfAB testing, Multivariate Testing, Personalisation, Behavioural Targeting, Social Proof, Product Recommendations, Baseline Analysis, Split Testing, Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys.
Yes.
Yes. We have APIs and mechanisms that allow us to connect to large numbers of 3rd parties. As above, common services include analytics tools, session recording tools, heatmap tools, data warehouses, review/research tools, project management tools, etc.
Yes.
Analytics platforms including (but no limited to) Google Analytics, Adobe Analytics, Webtrends Analytics etc. and session recording / heat mapping tools including (but not limited to) Sessioncam, Hotjar etc.
Anyone with a website who wants to improve UX, conversions, sales and increase ROI. Including, but not limited to marketing, product, development teams and UX/CX professionals or digital agencies.
Yes - full help site and documentation is available to all users/clients/partners, as is our customer support process.
We are platform/technology agnostic. You're able to run Optimize on websites regardless of which tool assembled the pages. Examples include: Wordpress, Squarespace, Shopify, Magento, Demandware etc.
