Webtrends Optimize

What is Webtrends Optimize?

Webtrends Optimize is a conversion rate optimisation (CRO) software provider and agency, delivering website optimisation, MVT, A/B testing and personalisation solutions.

Webtrends Optimize helps businesses increase their online conversions, allowing experimentation without restrictions - to maximise the ROI from their websites and other digital assets with informed, data-driven decisions.

They have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition in August 2018 by the UK-based Accelerate Group Ltd.

Webtrends Optimize Awards

Webtrends Optimize currently scores 92/100 in the A/B Testing category. This is based on user satisfaction (98/100), press buzz (32/100), recent user trends (falling), and other relevant information on Webtrends Optimize gathered from around the web.

The score for this software has improved over the past month. What is this?

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  • Webtrends Optimize
  • Webtrends Optimize
  • Webtrends Optimize
  • Webtrends Optimize
  • Webtrends Optimize
  • Webtrends Optimize

Webtrends Optimize Product Overview

  • Unlimited testing - A/B, A/Bn, MVT, Split, Baseline

  • Unlimited personalisation & targeting

  • Social proof & product recommendations

  • Web, server-side, mobile SDKs, REST APIs

  • In-depth, interactive reporting dashboard

  • Single line JS implementation & 100% flicker-free testing

  • Third party integrations eg. SessionCam, Google Analytics etc.

  • Point & click (WYSIWYG) visual editor, Advanced code-based editor and drag & drop segmentation

  • Unlimited UI users, sub-domains, projects, goals etc.

  • Added value website optimisation tools & features eg. Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys etc.

Languages Supported: English

A/B Testing Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in February 2024.

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...


Webtrends Optimize Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

Webtrends Optimize FAQs

What is Webtrends Optimize generally used for?

AB testing, Multivariate Testing, Personalisation, Behavioural Targeting, Social Proof, Product Recommendations, Baseline Analysis, Split Testing, Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys.

Does Webtrends Optimize offer multi-user capability (e.g. teams)?


Does Webtrends Optimize integrate with any other apps?

Yes. We have APIs and mechanisms that allow us to connect to large numbers of 3rd parties. As above, common services include analytics tools, session recording tools, heatmap tools, data warehouses, review/research tools, project management tools, etc.

Does Webtrends Optimize offer an API?


What are some applications Webtrends Optimize is commonly used in tandem with?

Analytics platforms including (but no limited to) Google Analytics, Adobe Analytics, Webtrends Analytics etc. and session recording / heat mapping tools including (but not limited to) Sessioncam, Hotjar etc.

Who are the main user groups of Webtrends Optimize?

Anyone with a website who wants to improve UX, conversions, sales and increase ROI. Including, but not limited to marketing, product, development teams and UX/CX professionals or digital agencies.

Does Webtrends Optimize offer guides, tutorials and or customer support?

Yes - full help site and documentation is available to all users/clients/partners, as is our customer support process.

What platforms does Webtrends Optimize support?

We are platform/technology agnostic. You're able to run Optimize on websites regardless of which tool assembled the pages. Examples include: Wordpress, Squarespace, Shopify, Magento, Demandware etc.

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Webtrends Optimize Alternatives

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