Visual Website Optimizer is an A/B testing and conversion optimization platform.
Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.
It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.
VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.
Split URL Testing
Heatmaps and Clickmaps
Multiple Logins and Client Accounts
WYSIWYG Visual Editor
Cross Domain Tracking
VWO is commonly used in tandem with web analytics tools.
Yes, there is multi-user capability offered.
This is a web-based software.
This service is used as website optimization and A/B testing platform.
VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.
Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.
Yes, VWO API is organized around REST and encodes data in JSON.
Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.