What is VWO?

Visual Website Optimizer is an A/B testing and conversion optimization platform.

Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.

It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.

VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.

VWO Awards

VWO currently scores 88/100 in the A/B Testing category. This is based on user satisfaction (86/100), press buzz (62/100), recent user trends (falling), and other relevant information on VWO gathered from around the web.

The score for this software has improved over the past month. What is this?

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VWO Product Overview

  • A/B Testing

  • Split URL Testing

  • Behavioral Targeting

  • Geo Targeting

  • Heatmaps and Clickmaps

  • Usability Testing

  • Multiple Logins and Client Accounts

  • Revenue Tracking

  • WYSIWYG Visual Editor

  • Cross Domain Tracking

Languages Supported: English

A/B Testing Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in December 2023.

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...


VWO Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates
VWO Pricing

VWO Pricing Plans

Startup Standard Plan

1 user(s) / month
  • A/B Testing
  • 10,000 Monthly Visitors
  • Split URL Testing
  • Targeting
  • IdeaFactory
  • Revenue Analysis
  • Up to 2 Sub-Accounts
  • 20x5 Email Support
  • Multivariate Testing
  • Heatmaps
  • Mobile Website Testing
  • Visual Editor
  • Up to 5 Users
  • Annual Visitor Quota
  • Website Reviews

Business Standard Plan

1 user(s) / month
  • *Everything From the Startup Standard Plan, Plus:*
  • 30,000 Montly Visitors

Enterprise Plan

1 user(s) / month
  • *Everything From the Business Standard Plan, Plus:*
  • Advanced Targeting
  • Geo-Targeting
  • On-Site Hosting Option
  • Unlimited Users
  • 24x7 Phone Support
  • Account Manager
  • Segmentation of Reports
  • Enterprise Security
  • API Access
  • Unlimited Sub-Accounts
  • Onboarding & Training
  • Optimization Consultation

Credit card required: No


What are some applications VWO is commonly used in tandem with?

VWO is commonly used in tandem with web analytics tools.

Does VWO offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

What platforms does VWO support?

This is a web-based software.

What is VWO generally used for?

This service is used as website optimization and A/B testing platform.

Does VWO offer guides, tutorials and or customer support?

VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.

Who are the main user groups of VWO?

Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.

Does VWO offer an API?

Yes, VWO API is organized around REST and encodes data in JSON.

Does VWO integrate with any other apps?

Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.

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