What is Unbounce?

Build, publish and A/B test landing pages without the need for developers or IT departments.

Unbounce is the easiest way for marketers to build, publish and A/B test landing pages without the need for developers or IT departments.

Build landing pages without HTML, run A/B tests to boost conversion rates, measure campaign performance with real-time marketing metrics, and set up custom domains to make your pages appear as if they’re on your site!

Unbounce finally gives marketers the tools they need to take control of their campaigns without assistance from IT.

Unbounce Awards

Unbounce currently scores 89/100 in the A/B Testing category. This is based on user satisfaction (87/100), press buzz (66/100), recent user trends (rising), and other relevant information on Unbounce gathered from around the web.

The score for this software has improved over the past month. What is this?

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Unbounce Review

Editors' Review by the A/B Testing Software Review Team

Unbounce is a cloud-based landing page builder and conversion platform designed to help you create and optimize attractive landing pages without having to rely on coding knowledge or IT assistance.

This SaaS landing page builder is considered by many as the premier solution in its category, delivering over a hundred AI-powered templates, which include industry-specific options. To date, Unbounce has facilitated the creation and optimization of multiple high-performing landing pages for more than 10,000 customer brands and businesses within the last 10 years. With its flexible user interface, users are given a platform that enables them to tailor-fit their landing pages to suit their specific requirements. This gives businesses a good opportunity to provide a better experience and a lasting impression to their site visitors.

Unbounce provides users with the ability to create and optimize multiple landing pages in one go, thanks to the platform’s game-changing duplication feature. Additionally, all landing pages that are created through the cloud-based solution are automatically covered under SSL certification, making sure visitors don’t find a cause to bounce back. The software follows a user-friendly formation approach with high accuracy and implements a drag-and-drop function. When you look at the features and the capabilities the platform has, it’s quite clear that Unbounce places a lot of emphasis on speed, flexibility and ease of use.

The best part about Unbounce is the fact that even if the user has limited knowledge or experience with HTML coding, the platform still provides them with the autonomy to be able to design and create beautiful, professional-looking landing pages that meet their requirements and objectives. Another cool feature this SaaS platform gives users is the ability to test the page they have built and optimized before it goes live.

Unbounce Features

Unbounce offers a technologically sound platform equipped with a broad range of features and capabilities for building and optimizing landing pages, as well as for gathering valuable insights into user/customer behavior when they visit your website and your marketing strategies. The SaaS platform comes with a number of robust tools tailored for the designing and conversion optimization of pages, which empowers end-users like you to generate higher quality leads, as well as get a better and more consistent return on investment (ROI) on your marketing budget.

Some of the key features of Unbounce are its flexible and interactive editor, advanced and powerful analytics tools, an AI-powered and enhanced A/B testing solution, as well as a wide variety of integrations.

Landing page builder tool

Unbounce’s landing page builder will seem too complicated and overwhelming at first glance. With so many features and other elements displayed on the screen, anyone would feel a little bit intimidated upon encountering such a feature-rich application. However, once you start exploring and get familiarized with the tool, you’ll soon realize just how simple it is to use.

Unbounce implements a very intuitive and flexible drag-and-drop function for its landing page builder. With it, you can easily add images, text, videos, forms, buttons and other elements to your page. All you have to do is choose an element on the left sidebar and then drag it to any available real estate on the page. Also, each element that you place on the page is customizable through the properties tab, which is located on the right sidebar. You can embed links, as well as modify text color and font size, image resolution, boundary and so much more.

While the page builder allows you to create pages from scratch, the platform does offer more than a hundred beautiful and customizable templates tailored for various marketing purposes such as webinar registration, lead generation, eBook downloads, coming soon pages and more, just to make the process a whole lot easier for you and your team. If none of the available templates are suited for your specific use case, you can have more options by simply downloading them from ThemeForest Marketplace.

Accelerated mobile page builder

This is a relatively recent feature of Unbounce, which allows you to design and create landing pages that are optimized for mobile devices. This simply means the pages you create will load quicker and are more intuitive to support web browsing via smartphones and tablets. Accelerated mobile pages, otherwise known as AMP, use a specialized open-source HTML framework developed by the AMP Open-Source Project. It is designed to help your web content load much faster in a mobile environment.

With Unbounce’s AMP builder, you should be able to develop fast-loading pages, allowing you to provide a much better experience for your site visitors and target audience, which in turn help you generate more leads and conversion from your pages. Similar to the standard Unbounce landing page builder, the AMP builder is equipped with more than 15 premade AMP templates that you can effortlessly customize to suit your current requirements.

Pop-ups and sticky bars layout assistant

Incorporating pop-ups and sticky bars is part of any webpage creation process. Some page builders will require you to use a third-party application just to be able to create pop-ups and sticky bars and add to your existing page. This is not the case for Unbounce. The cloud-based platform provides a user-friendly user interface for editing customizable templates, as well as a robust mobile layout assistant. The latter will help you easily optimize pop-ups and sticky bars to fit perfectly for different mobile displays.

Moreover, Unbounce also gives you the ability to provide a more personalized experience for your site visitors by displaying pop-ups and bars that are unique to a specific group or target audience that browses your pages. This is achieved by using the solution’s robust targeting options such as the advanced targeting feature, URL targeting, frequency and triggering options. Pop-ups and stick bars are among the more effective means of successfully converting web traffic into viable leads, so this feature is quite useful when it comes to boosting your conversion rate.

A/B testing and duplication tools

A/B testing is a significant component in the development process of landing pages and other marketing initiatives. The creators of Unbounce know this and that is why they have equipped the platform with tools that let you conduct comprehensive tests on various versions of your landing pages and sticky bars. You can create multiple variants of a single page by simply duplicating existing pages, choosing different templates or by starting from scratch.

Once multiple variations of a particular landing page or sticky bar have been created, you will have to designate or assign the percentage of visitors to the original page as well as its different variations. The platform’s A/B test center is where you will be able to view the data for the individual variations after you initiate your campaign. Once you have obtained more conclusive data, you can begin the evaluation process, determining which of the different versions worked the best according to your key objectives.

Unbounce UI

Unbounce Benefits

With Unbounce’s SaaS landing page builder and conversion platform, you can quickly and easily create as many pages as you need and publish them to generate leads and boost your website conversion. This is one of the solution’s main benefits, unlimited page creation and testing. Its mobile-responsive features and customizable pre-built templates make Unbounce a valuable tool for marketing teams and professionals.

Unlimited landing pages and split testing

With Unbounce, you can create, launch and conduct as many split tests as necessary for you to get the desired results and the information you need to help maximize lead generation and conversion. This enables you to create and develop landing pages that will serve your marketing goals and objectives. In addition, the software also allows you to publish your pages across multiple websites.

Mobile-optimized capabilities and features

Knowing that the market centers on mobile-based consumers, Unbounce has incorporated a mobile-centric interface into its platform in order to deliver a better experience for mobile users. You can create landing pages and sticky bars that are optimized for mobile devices. The cloud-based software has also introduced widgets, special scrolling graphics and other webpage elements that help to enhance the overall user experience of your target audience.

Premade and customizable template options

Unbounce offers a multi-page library of premade and customizable wireframes, ready-made templates that you can customize to fit your page requirements. You simply pick and choose the template you want and modify it using drag-and-drop functionality. Of course, you are also afforded the option to create your landing page completely from the ground up.

Unbounce Pricing

Unbounce offers scalable pricing plans that suit your specific needs and budget. There are four main plans to choose from, billed either monthly or annually. The first plan is Unbounce Launch, priced at $80/month. It is ideal for small businesses that want to dip their toes in landing page creation. The next tier up is Unbounce Optimize, which costs $120/month. This is suitable for SMBs that want to optimize their landing pages and improve their marketing initiatives.

The third pricing tier is Accelerate, priced at $200/month, while the fourth and final tier is Scale at $300/month. All pricing plans have a 14-day free trial. You may visit the vendor’s website for more information on their pricing and other offerings.


Unbounce is a feature-rich landing page builder and conversion platform that requires little to no learning curve. It is specifically designed to help marketing teams and professionals optimize their landing pages without IT or developer assistance. The drag-and-drop functionality, customizable templates and powerful tools and features make this cloud-based platform a suitable choice for businesses looking to upgrade their marketing efforts.

Unbounce Product Overview

Languages Supported: English

A/B Testing Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in December 2023.

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...


Unbounce Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Third-Party Plugins/Add-Ons
  • Bug Tracking
  • Landing Pages
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

Unbounce FAQs

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