What is Optimizely?

Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.

Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics.

Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.

Optimizely Awards

Optimizely currently scores 89/100 in the A/B Testing category. This is based on user satisfaction (86/100), press buzz (61/100), recent user trends (falling), and other relevant information on Optimizely gathered from around the web.

The score for this software has improved over the past month. What is this?

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  • Optimizely

Optimizely Product Overview

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Languages Supported: English, German

A/B Testing Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in December 2023.

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...


Optimizely Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Status Notifications
  • Reports
  • Design Templates

Optimizely FAQs

What are some applications Optimizely is commonly used in tandem with?

Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase.

Does Optimizely integrate with any other apps?

Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more.

Does Optimizely offer multi-user capability (e.g. teams)?

Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on.

Who are the main user groups of Optimizely?

Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams.

Does Optimizely offer guides, tutorials and or customer support?

Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation.

What platforms does Optimizely support?

Optimizely is an enterprise SaaS platform that runs on any modern web browser.

Does Optimizely offer an API?

Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.

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Optimizely Alternatives

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Optimizely User Reviews

Average User Rating:
4.31/5 based on 361 user ratings.
Your Rating:
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"Easy to use, great support"

What do you like about Optimizely?

Optimizely is the most easy-to-use a/b testing platform I have used, with a visual editor that makes it easy to launch tests even without running code. The support team at Optimizely is top notch as well, and they have a breadth of educational and informational content that is helpful in learning about how to launch digital experiments.

What do you dislike about Optimizely?

The price of the product is a bit high compared to competitors, but they also have a lot of features such as 2-factor authentication and GDPR compliance which was necessary for us as an enterprise company.

What have you been using it for and what problems did Optimizely solve?

Running a/b tests on our ecommerce site, ensuring site redesigns did not negatively impact conversions.

Ease of use
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