Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.
Google Analytics is the most widely used website statistics service. The basic service is available free of charge.
Decide what you want to analyze and customise your reports.
Analyze your social media programmes and understand your success.
Analyse the impact of mobile on your business.
Learn how your advertising is performing on social, mobile, search and display ads.
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