Pinpointe is an advanced email marketing software service designed for small and medium-sized enterprises. It aims to improve work processes and automate the email marketing experience for its users.Pinpointe is an advanced email marketing software service designed for small and medium-sized enterprises. It aims to improve work processes and automate the email marketing experience for its users.
Pinpointe has the necessary features for creating, analyzing and optimizing email marketing campaigns. With Pinpointe, users can send out millions of polished, high-quality email campaigns each month.
How does Pinpointe work?
Pinpointe has been clearly designed to make campaign generation a quick and easy affair. The software solution’s drag-and-drop editor lets users generate a custom email campaigns within minutes. Simply select your choice of template, customize it according to your preferences and you’re done. With over a 100 HTML templates to choose from, you won’t be stuck for choice.
What makes Pinpointe convenient to use for business-to-business marketers is its bevy of features that automate the email marketing process. Their mobile-ready templates can be easily optimized so campaigns look great on any mobile device.
Aside from the mentioned features, Pinpointe also has advanced features used to improve the email deliverability process so companies can achieve high response rates.
The software’s technology not only lets you easily send out email campaigns to your target audience, it also lets you segment your market into subgroups so that emails are sent to accurately targeted individuals. With Pinpointe, your audience can be grouped according to location, previous activity, demographics and other specifications.
In addition, Pinpointe lets you automate email scheduling and create different kinds of marketing campaigns.
Autoresponders and event-triggered email campaigns let you easily gauge and maximize email marketing results. Use Pinpointe’s email autoresponders to create drip marketing campaigns. The autoresponder and event trigger feature work well together in creating drip campaigns. They have been validated by previous users to help in hitting higher response rates.
Furthermore, Pinpointe’s advanced technology offers real-time website tracking and analytics so users can check on their company’s performance and quickly make informed decisions based on facts. It also allows users to generate website heat maps, measure digital campaign performance, check inbound marketing results, generate lead scores, track real-time Twitter streams and have an array of other features that help users automatically see which areas they need to improve on.
The features and benefits of Pinpointe
Intuitive user interface
You can begin creating your first campaign as soon as you’ve signed up. Pinpointe’s straightforward and comprehensive interface lets you do email marketing tasks quickly and accurately. Take advantage of the features made for bulk email campaigns like choosing to activate, delete or archive email campaigns with a few clicks.
Easy-to-use WYSIWYG HTML editor
Pinpointe’s email designer is made to create high-quality newsletters, promotional emails and more. The email designer is easy to use and has a number of functions that let you format text, import text, change colors, create tables and add graphics. Personalize and customize your campaigns to fit your brand and company. It also comes with unlimited image hosting.
Email template library
Pinpointe’s vast template library is hand-designed and coded to work well with different email clients. You can also modify an unbranded template, upload your company logo, change the color schemes and add columns. The software makes it easy to create email campaigns that match your brand guidelines.
International character set
Pinpointe’s UTF-8 double-byte international character set enables you to create campaigns that can be displayed in several languages. This feature lets you deliver email campaigns even to non-English-speaking audiences in several countries.
Email social sharing
Maximize your efforts and heighten your reach by adding a ‘follow’, ‘share’ and ‘like’ button to your email campaigns. Just enter your social accounts before creating an email campaign.
Google Analytics integration
Easily track the results of your email marketing campaign by integrating Google Analytics. Turn on conversion tracking so you can track clicks on the links in your email campaigns, transactions generated from your campaigns and other relevant visitor statistics. You can also track your orders and revenue if you are selling products on your website.
Digital footprint
Improve the quality and accuracy of your leads by building a digital footprint for each of your contacts. For each contact on your list that opens an email campaign or autoresponder, the footprint is immediately recorded under the contact’s profile. With this feature, you can send email campaigns that are accurately targeted.
Timeline reporting
Pinpointe’s Timeline reporting feature enables you to view detailed, timeline reports and email campaign results. These reports can be viewed anytime and can be seen by choosing a specific date range. You can also view a detailed list of your subscriber’s activity such as who opened, read or clicked on the email campaign and those who unsubscribed.
Email campaign previewer
Pinpointe’s convenient email campaign previewer lets you check your email campaign appearance before sending it to your clients. This feature is useful for fixing errors immediately and ensuring all the emails you send out are polished and correct.
SPAM Analyzer
Pinpointe’s SPAM Analyzer checks your SPAM score first so you can avoid having spam-like content. (Email campaigns that contain content that can be misconstrued as spam have a high chance of getting blocked.)
With the SPAM Analyzer, you can check spam issues immediately. Pinpointe’s integrated spam checking and scoring feature runs the content through the Spamassassin engine and calculates an email SPAM score based on wordings, phrases, tags and more. The engine generates a real-time score and recommendations on how to improve your email campaign.
Drip marketing
Boost your email marketing results with Pinpointe’s autoresponders and event-triggered campaign feature. Pinpointe lets you create drip marketing series that automatically send personalized email campaigns based on triggers you set.
Customize your auto-responders and event triggers so they can represent your branding. Send a promotional offer, remind customers of ongoing discounts and/or the expiry of their subscription. The auto-responder and event-triggered campaigns are triggered through your contact’s activity. Set up the frequency and timing of triggers according to your preference to bolster your online presence.
Email split testing
The email split testing feature lets you optimize your email results and improve your email marketing campaigns. Create multiple variations of your email campaign that can then be randomly picked and sent out to several groups of your target audience by the Pinpointe system. These sample sets are tested to see which ones get more opens and clicks. The sample set that gets the most clicks is then sent to the rest of your customers. Try out several subject lines and layouts or add a graphic header for an increased visual appeal.
Email marketing behavioral targeting
Having an accurately targeted audience lets you gain an edge over your competitors. Pinpointe’s email marketing behavioral targeting feature lets you record your client’s activities. This information can be used for your future campaigns to improve accuracy and email campaign response rates.
Email segmentation
Achieve higher response rates by making sure each email campaign you send out is delivered only to contacts that meet the profiling criteria. This helps minimize the risk of spam complaints and opt-outs. Pinpointe’s email segmentation feature segments and categorizes your contacts based on previous activity, digital footprints, location and more.
Personalized campaigns and URL
A personalized approach toward your customers is one of the most effective ways to leave lasting impressions and nurture long-term connections. The Personalized Campaign and URL feature lets you capture your customer names, interests and other useful data that can be used to make sure each email campaign resonates with your customers.
Online surveys
Easily create online surveys to collect further data. Pinpointe lets you create surveys in a few minutes, which is helpful in segmenting and profiling your target audience and personalizing email campaigns. In addition, you can set up autoresponders triggered on survey results. Collect survey results to analyze and review. Information from these online surveys helps companies get feedback, suggestions and market research.
Lead and contact management
Maintain and grow your leads and contacts through Pinpointe’s customizable subscription and forward-to-a-friend forms. These forms can be easily integrated into your email campaigns and the step-by-step instructions are easy to follow. Users can easily subscribe, update their contact information and forward email campaigns to their friends.
Pinpointe’s smart Import Wizard facilitates imports and exports of email lists. Simply upload new contacts and add profiling data and other related information. In case of a duplicate, the import wizard lets you choose between overwriting or skipping the input of duplicate data. It also removes any contacts included in the Global Suppression List. Subscriber management
Pinpointe allows you to create multiple subscriber lists. Each list comes with a custom field so your email campaigns are accurately targeted. Pinpointe’s system walks you through all the steps to create the lists and checks for errors along the way.
In addition, Pinpointe’s Global Block List is useful in improving your email reputation and deliverability. Those included in the blocklist are instantly removed and blocked from joining the list.
Email deliverability
Pinpointe enables you to maximize your email marketing strategy’s effectiveness by helping you to build your email reputation, maintain your list quality, resolve spam issues, and schedule email campaigns.
Some of Pinpointe’s other features include:
- Unlimited Image Hosting
- Unbranded Email Templates
- Custom Profile Fields
- Detailed Bounce and SPAM Activity Results
- Campaign Open Details
- Link Click-Through Details
- Print & Export Results
- Top Domains Report
- Live Email Support
- Educational Webinars.
It also has a user manual, an online knowledge base and training videos for additional support.
Pinpointe’s Monthly Pricing Plans
Users can choose a price plan based on their email list size, number of emails sent per month, or opt for a pay-as-you-go tariff.
Price by list size
- 5,000 subscribers – $49
- 10,000 subscribers – $74
- 25,000 subscribers – $150
- 50,000 subscribers – $245
- 75,000 subscribers – $365
- 100,000 subscribers – $480
- 200,000 subscribers – $898
Price by emails sent per month
- 5,000 – $36
- 10,000 – $64
- 25,000 – $99
- 50,000 – $199
- 100,000 – $299
- 250,000 – $399
- 350,000 – $499
- 500,000 – $699
- 1,000,000 – $1,199
Flexible pay-as-you-go pricing plan
- 25K Emails and unlimited contacts – $245
- 50K Emails and unlimited contacts – $450
- 75K Emails and unlimited contacts – $600
- 100K Emails and unlimited contacts – $725
- 200K Emails and unlimited contacts – $975
- 300K Emails and unlimited contacts – $1,450
- 400K Emails and unlimited contacts – $1,950
- 500K Emails and unlimited contacts – $2,450
- 1 Million Emails and unlimited contacts – $2,850
Customizable price plans are available on request.
Bottom line
Pinpointe is an easy-to-use email marketing product that is cost-efficient and packed with features that can maximize and improve your email campaigns. Its intuitive campaign builder lets you create custom email campaigns in minutes from a huge library of templates.
If you are aiming to achieve higher response rates and build your company’s email reputation, Pinpointe is an email marketing software that you should consider.
