Emma is a powerful email marketing software platform which uses advanced automation to make emails personalized, relevant, and timely.
Emma makes use of advanced automation to ensure that any emails you send out are personal and relevant. Advanced automation has some of the following benefits:
Dynamic Content:
Individual Designing:
Analytics:
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Emma currently scores 86/100 in the Email Marketing category. This is based on user satisfaction (80/100), press buzz (58/100), and other relevant information on Emma gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Quickly develop an extensive email list
Use our templates or create your own
Dynamic content to appeal to a broader audience
Send relevant follow-up emails
Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in April 2024.
The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...
FREE DOWNLOAD Email-Marketing-Software-Buyer-Guide-2018.pdfYes, depending on the pricing plan you select, you can use Emma as part of a larger marketing team in your enterprise.
Emma has a broad user group, ranging from agencies and franchises to universities and non-profits.
Yes, we have a section of our website dedicated to webinars and customer support where you can find answers to FAQs and ask new questions about our product.
It was easy to create beautiful emails and to make templates so my colleagues could replicate what I did. I loved the feature to duplicate previous mailings, which saved me a lot of time recreating our monthly newsletter, which rarely changed format. The reporting and analytics features were useful as well, though I don't know that we used them to the fullest.
There are many features to Emma, but I think it's difficult to use the system to the fullest without many hours of researching. We definitely did not utilize the analytics to the best of our ability, and I often had trouble managing imported lists and removing people en masse if needed.
During editing, the system would frequently time out and it was difficult to edit styles and text. Sometimes I would be working on an email and it would time out and not save, then I'd lose my progress.
I used Emma at an Ivy League university to help multiple departments launch and run newsletters that would adhere to brand guidelines. We needed something that would allow people to send professional looking emails without any tech or design experience. This was helpful for that.
