What is Emma?

"Emma is a powerful email marketing software platform which uses advanced automation to make emails personalized, relevant, and timely. "

Emma makes use of advanced automation to ensure that any emails you send out are personal and relevant. Advanced automation has some of the following benefits:

  • It allows you to create targeted campaigns based on customer behavior.
  • It helps you deliver follow-up emails at appropriate, specified times.
  • It integrates with our segment builder to unlock more data and produce more relevant emails.

Dynamic Content:

  • Emma ensures that all the emails you send are highly personalized and unique.
  • A/B test content variables allow Emma to test aspects such as image placement and content length with a small sample of your audience before exposing it to your entire audience.

Individual Designing:

  • Emma encourages you to design your own templates and provides you with the tools necessary to produce eye-catching content.
  • Features such as the drag-and-drop editor and the 'Code Your Own' template builder enable you to create highly personalized email templates.


  • Emma provides you with real-time insight into the successful aspects of your email marketing strategy and lets you know in which areas you still need to improve.
  • Our combination of the response dashboard, mailing score, and click map provide a clear overview of the habits of your readers and let you know which content is the most relevant.

Emma scored 85/100 in the Email Marketing category. This is based on user satisfaction (80/100), press buzz (55/100), recent user trends (falling), and other relevant information on Emma gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Emma

Emma Product Overview

  • Quickly develop an extensive email list

  • Use our templates or create your own

  • Dynamic content to appeal to a broader audience

  • Send relevant follow-up emails

Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Email Marketing Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in November 2018.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...


Emma Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Click-to-Dial
Compare Pricing

Emma Pricing Plans


10 user(s) / month
  • 10,000 contacts


25 user(s) / month
  • 25,000 contacts


50 user(s) / month
  • 75,000 contacts

Plans starting from: $89.00/month Credit card required: No

Emma FAQs

Does Emma offer multi-user capability (e.g. teams)?

Yes, depending on the pricing plan you select, you can use Emma as part of a larger marketing team in your enterprise.

Who are the main user groups of Emma?

Emma has a broad user group, ranging from agencies and franchises to universities and non-profits.

Does Emma offer guides, tutorials and or customer support?

Yes, we have a section of our website dedicated to webinars and customer support where you can find answers to FAQs and ask new questions about our product.

Emma User Reviews

Average User Rating:
4.0/5 based on 2 user ratings.
Your Rating:
User profile picture

Used at an Ivy League university

// Content Marketer at IncentFit

What do you like about Emma?

It was easy to create beautiful emails and to make templates so my colleagues could replicate what I did. I loved the feature to duplicate previous mailings, which saved me a lot of time recreating our monthly newsletter, which rarely changed format. The reporting and analytics features were useful as well, though I don't know that we used them to the fullest.

What do you dislike about Emma?

There are many features to Emma, but I think it's difficult to use the system to the fullest without many hours of researching. We definitely did not utilize the analytics to the best of our ability, and I often had trouble managing imported lists and removing people en masse if needed.

During editing, the system would frequently time out and it was difficult to edit styles and text. Sometimes I would be working on an email and it would time out and not save, then I'd lose my progress.

What have you been using it for and what problems did Emma solve?

I used Emma at an Ivy League university to help multiple departments launch and run newsletters that would adhere to brand guidelines. We needed something that would allow people to send professional looking emails without any tech or design experience. This was helpful for that.

Ease of use
Value for money
Customer service
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