Types of Email Software

The major types of email software are webmail, email clients, and email marketing.

Email clients - An email client is an application that uses a client-server architecture. With an email client, messages are sent to a central server, which is then relayed back to the correct email address. The messages are stored on your personal computer, which means that they can be accessed in real time from anywhere.

Some of the best email clients have functions that can help users be more organized by making sure their email account is easy to navigate. Some of the features of this type of email software include app integration with another tool to further improve email management, as well as the ability to snooze incoming emails to increase productivity, set custom notification sounds, and send bulk emails.

Many email clients are beneficial for a business of any size, they are scalable solutions that can help streamline the workflow of any organization. Small businesses and startups can also benefit from this type of email solution, as many of them are available for a low price. For example, Mailbird operates a freemium pricing model and still provides advanced features.

Webmail - Webmail can only be accessed using browsers. As such, an internet connection will be required. Users are given their own web address and can only access their emails when using this particular email provider. As you would expect, webmail can take a longer time to load as internet connection speeds have to be taken into consideration.

Some webmail providers come with functionalities such as HTML composition, real-time event notifications, the ability to use custom add-ons and plugins, and access to your inbox through an email app on your mobile device.

Examples of well-known webmail providers include Yahoo! mail, Gmail, and Outlook.

Email Marketing - Email marketing software is a product that marketers use for their email marketing strategies. It can be used in a myriad of different ways, including customizing email templates to align email campaigns with their marketing strategy to expand their pool of email subscribers. It’s not just for sending unlimited emails; email marketing software has a wide array of marketing tools that professionals can use to streamline, automate, and optimize their marketing operations.

Features of email marketing software provide users with email templates that are compatible with mobile devices, tracking tools to provide insights, and the ability to automate email campaigns. Some of the more advanced features, such as segmentation for users to create a more targeted email list, social media integration, and A/B testing, allow users to deliver improved email campaigns.

How to Choose Email software

Webmail – Common features include cross-platform functionality, which allows you to access your email account through an email app on your smartphone, search capability, the ability to connect with social media platforms, SMS texting, and the ability to send unlimited emails. It’s important when you’re choosing a particular software to think about what type of features you need your email service provider to have.

Email Clients – Email clients may not be as user-friendly when compared to webmail as they require an extensive one-time setup process, but they come with a range of features that increase their utility. Email clients allow you to access your emails even when offline and automate email management tasks, such as sending bulk emails and flagging unwanted emails as spam. Best of all, this can be done without an internet connection.

Email clients can be great for saving time, as their organization tools can streamline your workflows. You can use various filters to unsubscribe from, categorize, or snooze emails based on who sent them. Having the ability to filter your incoming emails will help you make sure your inbox isn’t overwhelmed by spam.

An email client would be a good choice if you need software with many capabilities, as you can easily use add-ons and integrations such as email tracking, Google Docs, grammar checkers, and more. For example, eM Client is a popular email client that integrates with Zoom, Dropbox, and Gmail, among others. This type of email software would benefit someone who wants to access multiple functionalities in one place.

Email Marketing Software – There are several things to look for when choosing email marketing software, including:

• Autoresponder – Sending bulk emails is a key aspect of email campaigns. Choosing software that automates responses will simplify the customer support process and improve email marketing workflows. With this feature, you can create email template responses, which mitigates the need to respond to a large number of emails manually.
• Classification of Contacts – If you have multiple products and/or email campaigns, the ability to segment your client pool into smaller email lists will give you an advantage as it allows you to target specific customers and encourage them to become subscribers.
• CRM Compatibility – Ensure that your email marketing software is compatible with your CRM for a more cohesive and seamless experience. It also allows you to gain a deeper understanding of your customers’ behaviors from real-time campaign results. This is an important feature for many eCommerce businesses because improving customer support and management will result in increased sales.
• Cross-Platform Compatibility – It’s important to choose an email marketing solution that allows for your email campaigns to be viewed on mobile devices. Many people access their incoming emails through an email app on their smartphones, so it’s essential that your marketing tools are compatible with this format.

No matter which specific type of software you choose, it’s always beneficial to make sure your email software has an accompanying mobile app. Not only are many of them free, or available to download at a low price, but they’re also compatible with Apple and Android devices, meaning you can access your email provider from anywhere.

Benefits of Email Software

There are many advantages of email software that your business can benefit from, some of which include:

Automation - Email software can automate many processes that would otherwise be done manually. It allows users to send a number of emails to a specific email list quickly, which streamlines workflows and saves time for higher-priority tasks.

Real-time notifications - Both desktop and mobile device email service providers notify users of incoming emails in real-time. This is beneficial because it means that users can stay up-to-date with important communications. Email app notifications are accessible from any location and are useful for deskless workers.

Low price points - There are many free email providers that users can benefit from, and even some of the email services with advanced features are available for a low price. It doesn’t cost you any money to set up an email account where you can receive and send messages. For example, Microsoft Outlook is a popular free email service that includes a large amount of free email storage, advanced organization features, and Word and Excel add-ons.

Bulk emails - This feature allows users to send multiple emails to chosen recipients at one time. This is beneficial because it helps to send communications to your chosen email list simultaneously. It helps to make sure that everyone is up-to-date and minimizes the risk of miscommunication. This is also a beneficial marketing tool as it gives users an easy way to automate their email campaigns.

Common Features of Email Software