Google Analytics

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What is Google Analytics?

"Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back."

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.


Google Analytics scored 90/100 in the Web Analytics category. This is based on user satisfaction (88/100), expert reviews (85/100), press buzz (88/100), and other relevant information on Google Analytics gathered from around the web.

The score for this software has declined over the past month. What is this?


Google Analytics Awards

Google Analytics Analytics Software Award 2020 Google Analytics Analytics Software Award 2017 Google Analytics Quality Choice Badge 2020 Google Analytics Trusted Vendor Badge 2020
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Google Analytics Review

Editors' Review by the Web Analytics Software Review Team

Google Analytics is one of the most popular web analytics freemium platforms with integrated tools catered to monitor websites and research audience demographics. Variations in the tools and pricing plans offered differ for small businesses and large enterprises. What makes this marketing platform unique and practical for most users is the Google Analytics tracking codes. These tracking codes assist in collecting relevant data from all the websites you operate.

Google Analytics works best for users ranging from all business sizes. For small businesses, users can enjoy free and easy-to-use solutions with features ranging from analytics and data studio to surveys and tag managers. On the other hand, larger enterprises can make use of a single platform that integrates advertising and analytics to improve customer experience faster and smarter.

Overall, Google Analytics offers an ideal blend between functionality and practicality. It provides an easy-to-navigate interface with utilities catered to improve your marketing strategies.

Google Analytics Features

Google Analytics excels at helping users to understand their customers deeper through several powerful features and easy-to-use tools. This is achieved by analyzing concrete data, optimizing business processes and streamlining workflow. Overall, you can expect an increase in online visitors and improvement in targeted campaigns.

This analytics platform includes the following features:

Analytics Intelligence

One of the most sought-out features in this marketing platform, ‘Analytics Intelligence’ allows you to act faster on insights regarding analytics data, business performance and modelling capabilities. You can discover new trends and optimize on rising business opportunities. This leads you to drive more conversions from your audience.

Reporting

With reporting, you can put yourself in your customers’ shoes by analyzing their interactions and behavior while navigating the website. Several types of reports are made available by Google Analytics’ platform. This includes audience reports, advertising reports, acquisition reports, behavior reports and conversion reports. With accurate reports generated by the system, you can share insights across the channels and allow the organization to work on said data.

For larger enterprises, users are given more advanced tools such as data freshness, unsampled reports and roll-up reporting.

Data analysis and visualization

Having data is useless unless it is analyzed properly and efficiently. Basically, this is what this feature does for you—simplify the data analysis process by making it easier for you to understand. Under this feature are a few sub-features designed to help your business grow. These sub-features are comprised of data access, filtering and manipulation, funnel analysis, segmentation and visualization as well as monitoring. Users are given all-around access to the website, organizational tools and data visualization.

Larger enterprises are equipped with additional tools as well, such as custom funnels and advanced analysis.

Data collection and management

Google analytics lets you collect and manage data with relative ease. Through tools such as collection APIs, tag management support, custom variables and data import, interacting and customizing your data have never been made easier. This feature also lets you add custom variables. Examples are custom dimensions, custom metrics and calculated metrics. This is to ensure you’re able to set the necessary standards and requirements on how you organize your data.

Custom tables and Google BigQuery Export are part of the Analytics 360 feature, which is designed for larger enterprises.

Integrations

Lastly, Google Analytics allows users to integrate seamlessly with other Google solutions. This is helpful in keeping track of all your activity and data through a single, centralized location. Integrations include Google Ads, Google Cloud and Google Ad Manager. However, some of them are only available through Analytics 360, which requires additional payment.

At the end of the day, being able to integrate with partner products and other solutions can improve the way you use your time and increase workflow efficiency.

Google Analytics dashboard

Google Analytics Benefits

Data-driven insights and analytics

Having a business isn’t just about selling the most products or coming up with the best marketing strategies. It’s about understanding what your customers want and convincing them you have the best products. Through Google Analytics’ unique ability to discover relevant insights from the data, users are equipped to know which of their customers are likely to convert or who has higher revenue potential.

Data-driven insights are one of the most critical deciding factors in businesses. You rely on empirical data to decide on business-molding matters. This reduces your chances of committing mistakes in the long run. Statistics and figures exist to explain why customers visited your site in the first place or why they didn’t convert. Thanks to this handy tool, you can focus your energy on improving the way you present products or how you capture a customer’s attention.

In Google Analytics software solution, four Advanced Reporting areas are there to provide insightful reasoning on customer behavior. It works in a four-fold process—you get to know who your audience is, how they visited your website, what they did while navigating it and if they converted or not. This is a critical benefit to have in your business as it allows you to constantly update your website according to your customers’ preferences.

Targeted campaigns

Targeted campaigns are a sub-benefit to the previous one. Having such campaigns improve your chances of monitoring a specific audience and collecting data regarding their demographics. Some of these details include their location, their names, their behavior when they’re on a website. Through this said information, you can create targeted campaigns catered to a specific audience or a certain user segment.

This is most especially helpful for small business owners as they are given the necessary data to make better, data-driven decisions. By changing specific marketing strategies—especially through content they push out—they target audiences that have yet to convert. These changes can also be applied to marketing channels, promotions and offers and conversion optimization.

Transparency

Analytics are critical elements in building a complete picture for your business to work under. This comes through a variety of graphical representations such as pie charts, statistical figures and interactive dashboards. It becomes easier to understand what your content is bringing into the corporate world how visitors are engaging with your content.

A complete picture basically means you are given tools to better understand your customers, regardless of which industry your business belongs to. You can do a multitude of tasks with the help of Google Analytics. This includes seeing customer interactions, viewing robust reports and visualizing different channels. Additionally, CRM can also be integrated within the system, providing more options along the way.

Google Analytics Pricing

One of the major reasons why Google Analytics is so popular for many users is because it offers a freemium experience. Basically, users can use the platform’s premium version. If they wish to add key functionalities or tools, then additional fees are added as well. Additionally, a lifetime free package is offered to small businesses, complete with tools to allow them to monitor single websites or mobile applications.

For large enterprises, on the other hand, pricing is customized, but this comes with a solution called Analytics 360. This additional solution basically provides these larger-scaled companies with a set of integrated data-and-marketing analysis products. Other than Analytics 360, users can use other advanced applications as well. Examples are Tag Manager 360, Optimize 360, Audience 360 and more.

Conclusion

At the end of the day, Google Analytics is a useful marketing tool to have, especially for small businesses. If you don’t have the necessary budget to use a fully-functional and feature-rich software solution, then you can make use of this Google marketing platform. With features such as analytics intelligence, report generators and data activation, users are more than equipped to deal with a myriad of business-related processes.

If you’re looking for the ideal marketing platform, complete with powerful features and advanced solutions, then try considering Google Analytics as one of your options.

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Google Analytics Product Overview

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.


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Web Analytics Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in May 2020.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...

FREE DOWNLOAD

Google Analytics Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

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Google Analytics User Reviews

Average User Rating:
4.42/5 based on 6401 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Google Analytics over time. It shows how existing users see Google Analytics with regards to its usefulness, ease of use, value for money and customer service.

Overall
8.8/10
Arrow Left Recent Older Arrow Left
Usefulness
9.4/10
Ease of use
8.2/10
Value for money
9.1/10
Customer service
8.6/10
User profile picture

"Best Website and SEO Analytics tool and "


What do you like about Google Analytics?

We use Google Analytics to get data about how our website is performing. It provides end-to-end details of the demographics of the users visiting the page and accomplishing the goal set in GA. We also use their PPC, Keywords Planner to improve SEO and get rank better. Love the ease-of-use.

What do you dislike about Google Analytics?

Waiting for advanced and predictive analytics on Google Analytics for a website that will help us invest in the right direction based on our history.

What have you been using it for and what problems did Google Analytics solve?

Website Analytics
SEO
PPC
Keyword Planning

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Powerful tool for real time web traffic analysis."


What do you like about Google Analytics?

I like this software because it allows us to have access to relevant information to know what each person in our audience wants, because thanks to this tool it is possible to know where each person comes from, what their behavior when being on the page, and until you have knowledge of how long it takes to navigate the page so that if something does not please us we can improve it, it also allows us to create personalized reports, because according to our configuration we can obtain a different report result, and it is even possible to observe the traffic In real time, this is why this Google software is ideal for analysis.

What do you dislike about Google Analytics?

Although it is extremely useful, it requires improvements, since its learning curve is quite steep, so understanding its functions can take time and even require training, which means investment of time and money.

What have you been using it for and what problems did Google Analytics solve?

It is a great platform to carry out the analysis of websites, since it provides access to information that allows us to modify our website according to the needs of our audience, and is even ideal for the positioning of our website.

4/5
Usefulness
3/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Google Analytics is the best program for tracking websites"


What do you like about Google Analytics?

The wealth of information that Google Analytics provides is just extraordinary in its scope. As someone who has to oversee a sprawling, large website for a media initiative, Google Analytics makes it easy to file monthly reports on where our traffic is coming from, how people are using our website, and so much more.

What do you dislike about Google Analytics?

There are elements of Google Analytics that are not entirely intuitive - some of the things they track are not entirely obvious, and I'm not even sure how I'd incorporate them to the work that I do (and this is coming from someone who has spent lots of time using Google Analytics over the course of many years).

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics to track all kinds of behavior on our website - everything from visits to time spent on the website to blog views to video plays. Consulting the information that Google Analytics provides helps to dictate which direction we should take our website, how we should make it easier for visitors to find certain features, and which popular features we should emphasize more.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Awesome For Tracking Web Stats"


What do you like about Google Analytics?

I like that Google analytics provides an in-depth look on what each of your customers is clicking on and looking at on your web pages.

What do you dislike about Google Analytics?

I do not like that Google analytics does not provide the statistics for what real time web users are viewing at the moment.

4/5
Usefulness
3/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Google analytics is very useful software for customer insight on your webpage"


What do you like about Google Analytics?

In every business if you have a proper report of your business than you can invest in your project marketing.This software will help you to generate that report.
In google analytics if you add this tool code in to pages of your website than you can track visitors of your website and can generate report on the basis of that report.

What do you dislike about Google Analytics?

I don't have any dislike about this software.It is good.You can say something about dislike only if you have some issue in software.There is no issue in this software.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"A complete report about your website"


What do you like about Google Analytics?

It has all the functions to know what happens on the website and apps simply by adding the tracking code that it generates automatically, it allows me to make a panel to consult the information quickly without needing to export the data to process them outside, in addition At any time I can check the historical information from the moment the code was installed.

What do you dislike about Google Analytics?

I have trouble with the different terminology that Google Analytics uses. It is not intuitive and can often be confusing. I spend time researching what different things mean because of this. For example, session duration and time spent on the page are different measures used. I found it very confusing to try and parse these two metrics apart because it was unclear for a while that a "session" is only being counted if a user has activity on the site by clicking on something. This falsely underestimates session duration because my site is one where reading on the landing page is what most people would do - not click on something.

What have you been using it for and what problems did Google Analytics solve?

The information of the behavior of the users within the website or the apps could not be obtained if it were not for google analytics, something as simple as a 10-line code has allowed us to understand the tastes and interests of potential customers, the data needed to modify the interface of the apps and the web to improve the user experience, etc.

4/5
Usefulness
3/5
Ease of use
3/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics better features"


What do you like about Google Analytics?

I liked it very much since for my business model I can use it, in my web pages since I handle several I use it very well and if I must emphasize that my experience has been super excellent it is a very good software to which I recommend a lot. At the beginning everything seemed very complicated but then after time things changed and I learned more about it and every time I found its use better and its tools apart from free...

What do you dislike about Google Analytics?

the truth is that I have not found anything bad or something that upsets me because it is a good software that helps me a lot with my web pages and also that it is free and it is super excellent I am very happy and proud to be able to use this software in my projects.

What have you been using it for and what problems did Google Analytics solve?

I use it to manage my web pages and I really like using this software since I have several experiences and I like it a lot.

4/5
Usefulness
3/5
Ease of use
3/5
Value for money
3/5
Customer service
User profile picture

"Good metric measurements"


What do you like about Google Analytics?

This platform takes the measurements of any website with an unbeatable accuracy, I can export in a excel file statistics generated, I can also filter certain criteria such as the time spent by users on website, this tool is essential to know the performance and scope level of projects with detailed traffic analysis offered by Google Analytics

What do you dislike about Google Analytics?

in updates Google team makes some changes in terminology without notifying the end user about those changes, so when I log in in after the Updates I find that and I get confused however the changes are always favorable, adding a new domain is always confusing and some advanced options are called ambiguously

What have you been using it for and what problems did Google Analytics solve?

Google Analytics allows me to observe the advertisements that have worked best in the different sections of the web and allows me to make concrete decisions about the projects

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"Smart choice"


What do you like about Google Analytics?

I like all the functions of this tool, I can consult in detail important aspects on my website, the most important is that country is the visitor, duration of visitor on the website, page views and allows me to segment advertising to a specific location, also tool allows me to know different types of devices used to consult my website and what operating system and this allows me to take necessary corrections for a smooth functioning of my website

What do you dislike about Google Analytics?

Google Analytics provides a good user interface design easy to understand. however learning process is usually a little slow but is good program to measure metrics so there is no complaint.

What have you been using it for and what problems did Google Analytics solve?

Analytics has helped me a lot to know which user segment of a specific place is interested in the services which allows me to build successful local advertising

5/5
Usefulness
3/5
Ease of use
4/5
Value for money
3/5
Customer service
User profile picture

"Very intuitive"


What do you like about Google Analytics?

I like new Google Analytics design is more intuitive, I can review and filter which articles on my website have been read and where the audience comes from, traffic analysis is excellent because you can see on a map the region where the most traffic comes from, the behavior of the visits, time spent and the devices most used to enter the web, very interesting data to take corrections on the website

What do you dislike about Google Analytics?

I really have no reason to complain, is a powerful tool, simple and free that provides many functions of traffic analysis and that is appreciated, it helps a lot to analysis the traffic coming effectively

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
3/5
Customer service
User profile picture

"Extremely useful software to analyze data traffic"


What do you like about Google Analytics?

I like it because this Google software gives us very useful data in real time, allowing us to know where our audience that visits the website comes from, what is their behavior when they are there, where they click, how long does it take to so that by marking objectives on this page this software gives us the measurement of them, which is a great advantage since with this information you can analyze the data traffic and thus be able to know where changes must be implemented to be able to Increase website popularity.

What do you dislike about Google Analytics?

What I dislike is that its learning curve is quite high, so it sometimes becomes difficult to understand each function or how to read the acquired data.

What have you been using it for and what problems did Google Analytics solve?

By measuring the data traffic in real time, it helps us understand what our audience is looking for in our website that likes it or not so that we can improve it in a positive way and we can meet their needs.

4/5
Usefulness
3/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"An amazing platform to make a good web tracking."


What do you like about Google Analytics?

This software is amazing, I love that I can get all the necessary information about my customers, Google Analytics informs me live the behavior of my visitors, this is very helpful to target advertising campaigns. It is a fundamental tool that is necessary for any company.

What do you dislike about Google Analytics?

I don't like that it's hard to understand this platform, when I started using this software I really found it difficult to install the Google Analytics tracking code, besides that they don't have an intuitive interface and this makes it difficult to interpret some data.

What have you been using it for and what problems did Google Analytics solve?

This platform has been a fundamental tool to make targeted advertising campaigns, the information that I collect using Google Analytics is amazing, it gives me every detail about the behavior of my visitors. We've solved targeting issues and saved money on advertising that didn't reach customers.

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Google Analytics Milenium"


What do you like about Google Analytics?

What I like the most is that it is a web analysis tool that puts at our disposal the Google platform for free, it is a wonder because we can save some money. We also provides all the data and reports on everything that happens on our website.

What do you dislike about Google Analytics?

What I do not like is that it is not possible to reprocess the information and that is not very advantageous, since once Google Analytics has precessed and stored the data in the database these can not be changed, leading the company to use this tool with great caution.

What have you been using it for and what problems did Google Analytics solve?

Firstly I must say that I am using it because it is free, plus you only need to have a Google account (Gmail), and this undoubtedly benefits the company as it does not require capital cost to rent a tool.
Besides, something very important for me is that it's easy to install: It is only necessary to create an account in Google Analytics to use it, benefiting the company since it does not generate expenses in a professional for its installation.
This undoubtedly allows me to measure all types of traffic collection campaign: Helping to have a view of traffic on the website, giving all the information the company needs to use a strategy according to their interests.
It also allows me to have fully customizable and programmable reports: It is very useful for companies as they can be customized and programmed to the convenience of each of them, thus allowing an optimal service.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"“Excellent data analyzer”"


What do you like about Google Analytics?

I love that with this tool we can carry out an exhaustive analysis for our clients in reference to their products and the different pages collect data and follow up based on the parameters of each one of them based on days, weeks or months collecting the data of his day to day and studying the exits and entrances of what throws us possible editions so that with this we can make corrections or modifications that improve the operation in our clients.

What do you dislike about Google Analytics?

In my case that I know a lot about the tools and I have experience in the branch that this application has, its multiple benefits have been easy for me but in a person who is starting it is difficult for that reason I think it would be beneficial to use more guides for users than just start using it.

What have you been using it for and what problems did Google Analytics solve?

In my case I use it to obtain more detailed information of our clients and how they interact based on the parameters established by the ggogle ads is very useful since with it we collect the data necessary to perform the performance that our clients have and through this study that is carried out we can obtain the possible modifications to be carried out and the best and that is what has benefited us most and resolved is that with it who works for us and practically performs the work by itself its report is in a real way and I study safely balances thrown in the last years that we have obtained with this application have been completely effective and of high reliability and thus obtain a complete and effective vision for our clients.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Very useful "


What do you like about Google Analytics?

Tthis is a wonderful application that helps you monitor the data
and so it is easier to know how users interact with the content of your websites and applications, and so you can discover what works and what does not. see reports and panels to find out what users do on your websites, you can also connect systems to measure CRM, points of sale and other points of contact with customers to get more detailed information Use the exclusive features of machine learning Google to get new information from your data, for example, which users have a higher probability of generating conversions or which customers can contribute more revenue.
We were able to use the data provided by this tool to reach the right customers by linking Google Analytics with other applications to analyze the data to the maximum quickly so you can manage and share large volumes of data to make your campaigns flexible. You can transmit accurate data securely between your websites and applications in a completely controlled manner,

What do you dislike about Google Analytics?

The disadvantage that I noticed was that if the Analytics code is deleted by mistake you will not have records in the time that is not working this could delay the registration for the company, besides the users that do not have the javascript function activated will be invisible for Google Analytics damaging to the company since users can enter and leave the website without being seen or registered by Google Analytics and losing part of the traffic record

What have you been using it for and what problems did Google Analytics solve?

It helped us to fulfill and to stand out remarkably, the first one, that put at our disposal an enormous quantity of valuable information for our business in a completely free way and also completely reliable to make decisions that helped us to be more competitive throughout our digital adventure.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Perfect software to see the behavior of people on my website."


What do you like about Google Analytics?

Google Analytics for me is the best platform to see the statistics of my website, with this software I have had incredible results, it has allowed me to know every action that my clients perform in my eCommerce, it is also a very secure platform and with many tools available to know absolutely everything necessary.

What do you dislike about Google Analytics?

About Google Analytics, I do not like that this software is difficult to use, the installation form is very complex for those who do not have experience developing websites, besides, the interface is not intuitive, it has too many options to show and sometimes I I confuse a little. But when you start using this software constantly everything is much simpler.

What have you been using it for and what problems did Google Analytics solve?

Google Analytics has helped me improve my advertising campaigns in Google Ads, this software allows me to collect information from my clients on my website and use it to create more optimized advertising campaigns.

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Useful But Confusing To Use "


What do you like about Google Analytics?

I was told about the need for Google analytics for my first business 3 and a half years ago as it would help provide insights to where my main source of traffic was coming from. I found it very easy to set up as it provides detailed step-by-step instructions.

Once you understand how to navigate around it, it really does provide a lot of information to help you get a lot more strategic with your website and understanding your audience and the devices they use.

I love that it integrates with a lot of other third-party tools which makes it easier for me to gather insights from other sources than just my website and social media.

What do you dislike about Google Analytics?

Google analytics I found just really confusing to understand how to use it and to access the details I needed.

The layout is simple but really not clear on what each section provides. As a newbie back then I signed up for it and just never looked at it again for a year because I just didn't get it. It would have been great to have video tutorials or webinars provided by Google when getting started.

There are push notifications with recommendations on the dashboard on what to do to fully optimize and get the most from it but even those were not very not clear. I wish it was so much easier to understand as I think I would invest more time in it.

What have you been using it for and what problems did Google Analytics solve?

Google analytics so far has helped me discover the demographics that are visiting my website, the web pages they tend to exit, how long they are spending on there and the traffic source they are coming from using particular devices.

4/5
Usefulness
2/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Google Analytics"tool to increase the profitability of your business""


What do you like about Google Analytics?

Google analytics is an effective tool that helps us in the adventure of analyzing our work in the digital environment. What I like about this tool are two premises that make them stand out remarkably. The first is that it makes available a huge amount of valuable information for our company completely free. The second premise is that it is part of google, it is also easy to understand and use whether or not you have technical knowledge about web analytics, as we can get relevant and relevant information in our company. The other thing I like is that it is easy to install and configure, just by getting a tracking code that is installed on our website and soon we are able to receive very interesting data, it does not require any kind of maintenance on our part, that's what google is doing. Thanks to this tool it has allowed us to measure the traffic of google and also of other origins. It gives us information about KPIs from google, google adwords and also from other platforms.

What do you dislike about Google Analytics?

Sometimes all the information of the advertising campaigns carried out is not detected. From the moment an ad click occurs until it finally arrives on the web. The rest is one of the best tools to obtain current data and statistics, giving the information that is needed to use a strategy according to the data that was thrown.

What have you been using it for and what problems did Google Analytics solve?

It has benefited me a lot for the better development of the company since it allows me to measure the campaigns that I do and thus be able to capture organic traffic, helping me to have an accurate vision of traffic on the website, in addition with the customizable and programmable reports, It gives a lot of utility and comfort, allowing an optimal service. also has all the necessary features that we seek to improve and have optimal results, on the other hand we connect and associate with other Google services such as webmaster tools, adwords and adsense.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics Reviews"


What do you like about Google Analytics?

Indepth Analytics
It's easy to use
Ability to collaborate with team members
It's totally free and you don't need to worry about monthly or yearly bill
It provide insight on which part of your website is performing very well
You can link other service such as Adsense, adwords and co.
It's cloud base, secured and can be access anywhere
It allow exporting of analysis

What do you dislike about Google Analytics?

Usually slow down when checking Analytics from mobile and most time on PC also and besides the dashboard is not easy to navigate.

What have you been using it for and what problems did Google Analytics solve?

To get insight about our customers behavior, the page of our website that's most interacted with and to improve user experience..

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"The best solution for the analysis of your website."


What do you like about Google Analytics?

This application is one of the best, in addition that this program has an installation very simple to perform, which no user with basic knowledge will cost to do. This application allows to have a complete analysis of our site, the visitors, the locations of these and much more data that can be used to improve the quality of our page, another detail is that they can be linked to different applications making it possible to see our earnings in more detail.

What do you dislike about Google Analytics?

This application can be difficult to manage for new users, as it contains many menus and many tools that can confuse users who are not familiar with this program.

What have you been using it for and what problems did Google Analytics solve?

It has allowed us to improve the quality of our publications, it has allowed us to have statistics in real time of the different users that come to our site, this allows us to see what they are interested in and helps us to take better decisions to attract them even more.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Excellent tool for data analysis and statistics"


What do you like about Google Analytics?

Google analytics is one of the great tools of Google, it is ideal to manage our data analysis in networks and the web, I like it because it is easy to perform the analysis of our company in an easy way, we can know specific information and even generate reports

What do you dislike about Google Analytics?

For me only positive factors have been obtained thanks to this great tool, it is free and simple so I have no reason to complain about it

What have you been using it for and what problems did Google Analytics solve?

Within the company where I work this tool has helped us a lot, it is much easier to know the statistics of our company, know who visits our website, how old they are, where they live, all this and much more allows us to visualize why It is a great help, so we know how to manage our campaigns and how to reach those we want with a greater reach

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Google Analytics, the professional way to do web tracking."


What do you like about Google Analytics?

I like many things about this company, the first is that it is an excellent web tracking application, I like it to show me all the behavior of my clients on my website, can show me data such as demographics, ages, interests, which operating system they use my clients, and many other things. It really is a very necessary application for all of us who work in the world of Digital Marketing.

I like that this application allows me to know every detail online, of what my clients are doing right now on my website. I also like that it is a free platform, I just have to have my gmail account and that's it!

Another thing that I like is that this platform can be integrated into different sales channels, this makes me work better on other platforms since I use Google Analytics on all my websites.

What do you dislike about Google Analytics?

What I do not like about this platform is that when you do not have much knowledge in the area of web development is difficult to install the tracking code in the subject or code that I use, it is really difficult to start using it.

I also do not like that the interface has many options, it is a bit difficult sometimes to get the option we are looking for, we have to use this platform a lot to be able to dominate it 100% and take advantage of all the information it gives us.

Another thing that I do not like is that if I mistakenly delete the tracking code of my site, I do not have any backup of all the information, simply everything is lost.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"A good tool for web tracking."


What do you like about Google Analytics?

I love this tool, since installing it on my website allowed me to know many important data, I like that it shows a panel full of information of the people that enter my website, I can see the geographical data, ages, genres, how long do they last on my website, what are the interests of the people, if the traffic comes from social or search, what type of devices are being connected. These are very useful and necessary data when making publicity campaigns. I also love that I can check all the data from my cell phone using the official Google Analytics application, it is an excellent tool.

What do you dislike about Google Analytics?

What I do not like about this tool is that it is a bit difficult to use, since it shows you many options and the interface is not very intuitive, it shows so much information that sometimes it is difficult to get what I want, also for people who do not have Basic knowledge of programming is difficult to install the tracking code. These would be the only disadvantages of this platform, the rest works excellent.

4/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"The best to see the statistics of your page."


What do you like about Google Analytics?

It is a really complete application in terms of tracking a web page, it offers a significant amount of data, which allows to have an exact and detailed tracking of what different users perform through the page, this allows to know what interests them , allows us to pay attention to what our different users preferred and improve in that area.

What do you dislike about Google Analytics?

Google analytic is not an easy to use program, it has a confusing interface, which can be a problem for new users who want to use this program, it has many hidden tools that really are not easy to find.

What have you been using it for and what problems did Google Analytics solve?

Through the statistics that this program has offered us, we have managed to improve the quality of the content, since it allowed us to see which content was most interesting to the users who visited our pages, allowing us to focus on it.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"The best way to see the statistics of my website."


What do you like about Google Analytics?

Google Analytics is the best platform for the correct tracking of websites, it has too many functions to know absolutely everything necessary of the users that enter our website, it shows us many important data such as demographic statistics, the duration of the user on our platform, what are the new sessions, what kind of device are you using to access my website, many important data that we know are very necessary for the operation of our site. Thus we can know that advertising campaigns are giving results and which are not, as well as knowing if the greatest source of visits to my site is organic or social. Very good tool.

What do you dislike about Google Analytics?

Google analytics has many good features, but the only disadvantage I've noticed is that the use of the platform is not easy, when I started using it it was difficult to learn everything, it took me a while to install the tracking code, I also found that the interface is not very intuitive, it has too many options that can be confusing when using it. But even so once you learn it is easier to do everything, besides they have their Academy to learn for free.

What have you been using it for and what problems did Google Analytics solve?

It has been very helpful for my company, I used to carry out advertising campaigns and I did not know if they worked properly or they were organic visits. Since I started using the platform, it has helped me to understand more the behavior of users and to know all the characteristics of my clients.

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Excellent tool for web analysis"


What do you like about Google Analytics?

after using this super tool Google Analytics I can say that I like it because it is an excellent solution when deciding to see a quick summary of the performance of our website and it is also possible to expand on very specific analytical details

What do you dislike about Google Analytics?

You must have some experience in digital advertising, to get the most out of it, but there is still a lot of information on the web to be an advanced user

What have you been using it for and what problems did Google Analytics solve?

At present our company has several ads, so we decided to use this tool to track the performance of that ad. And we have managed to know the time of permanence of people on each page.

5/5
Usefulness
5/5
Ease of use
3/5
Value for money
4/5
Customer service
User profile picture

"Excellent tool for analyzing your brand in internet."

// Líder de Proyectos at Plataforma de Comunicaciones Platcomm - Cibersys

What do you like about Google Analytics?

1. The effective use data is essential at the moment that organizations must make decisions, google analytics puts at your disposal digital analytics features that allow a quick and effective analysis.
2. Its free version is extremely powerful allowing me to improve the organization's results for which I work.
3. The analysis results allow us to have a clear concept on where to focus the company's marketing.
4. It helps to improve online experience of our potential clients.
5. Analytics is one of the easiest to use.
6. Graphics availability in sections: *Overview / * Groups analysis. / * Demographic data.

What do you dislike about Google Analytics?

It is not possible to reprocess the information: It is needed to be careful when tagging campaigns, create filters to segment information, etc. Errors can cause an incorrect data register.

What have you been using it for and what problems did Google Analytics solve?

1. It helps us correct mistakes in the marketing strategy.
2. We know more information about our potential clients such as location, time of consumption, tastes, connection devices, etc.
3. It allows our products to adapt to the market focusing on those that generate more interest in our potential customers.
4. Availability of qualitative and quantitative online data analysis of the market in which our brand is moving that help our team to understand our potential clients.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics is a must for growing your online presence!"

// Owner/Videographer at Pixel Puppy Productions

What do you like about Google Analytics?

It is incredibly insightful and helpful when you are wanting to grow your online presence and performance. It will help you in countless ways when it comes to your website, social media, and video efforts online. It is hugely valuable.

What do you dislike about Google Analytics?

Nothing comes to mind. Obviously, I would love it was completely free, but you get what you pay for.

What have you been using it for and what problems did Google Analytics solve?

It helps us craft our online strategy with knowledge, rather than just guessing.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"User Analytics"


What do you like about Google Analytics?

One thing I love best about google analytics is that with google analytics am able to track the number of users that visit each web page of my blog.

What do you dislike about Google Analytics?

If you can not code you will not be able to implement the code in your blog or website.

What have you been using it for and what problems did Google Analytics solve?

To track users and to know the page my users visit most.

4/5
Usefulness
3/5
Ease of use
3/5
Value for money
3/5
Customer service
User profile picture

"Great Insights for Online Business"

// Marketing and Customer Service Manager at SuperSaaS - Online Appointment Scheduling

What do you like about Google Analytics?

It's easy to navigate and now the interface gives you insights into consumer behavior, which was earlier very difficult to figure out unless you knew how to get the most out of Google Analytics.

What do you dislike about Google Analytics?

It gives you insights but sometimes figuring out where to find those insights may be a little difficult to find on the Analytics dashboard

What have you been using it for and what problems did Google Analytics solve?

Using it for our online business and it helped me find which pages are my consumers spending more time on and overall increase the conversion rate.

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"The essential tool for managing and managing websites"

// Consultor de desarrollo de productos at Movilnet

What do you like about Google Analytics?

It has a variety of methods to measure and monitor the essential indicators of the behavior of visitors to the web portal

Allows to differentiate the web traffic according to the display device

It allows the analysis in detail of the visitors of a website starting from the characterization of the visitor to the technical data of the equipment with which the user accesses the web portal

It allows measuring the impact of the conversion indicators associated with a digital marketing campaign with e-commerce

There is a mobile application developed for Android operating systems from which you can monitor and monitor the various websites to be managed

Monitoring and review of visitor behavior and traffic in real time

It is compatible with Google Adwords an Google Adsense, allowing you to track the campaigns created

Create custom reports

Create and organize dashboards

Allows the creation of reports with demographic data

What do you dislike about Google Analytics?

The traffic data of the portal is stored in Google

If a user does not have the option of javascript activated in the web browser, the activity of the visitors will not be registered by Google Analytics

In portals with high volume of visits Google Analytics employs the technique of Sampling for the generation of statistics of behavior

What have you been using it for and what problems did Google Analytics solve?

It did not allow us to analyze the traffic of our corporate portal and know the behavior and sections of interest for our users

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"client target niche"

// manager at Blue Moon Org

What do you like about Google Analytics?

Through this tool one is able to easily target the clients by monitoring the host website activities. This analytical tool further assists the site's owner to know their client's needs and areas to improve on for better service delivery. It offers an optimized marketing platform

What do you dislike about Google Analytics?

like most analytical tools, accuracy is an issue even with this tool. The accuracy issue is related to the tool results not being real time. The tool further also limits one to sync with other marketing campaigns and the only way to synchronize it requires technical and confusing knowledge. The

What have you been using it for and what problems did Google Analytics solve?

I have been using google analytical to boost my website marketing campaign. The tools also enable us to target our client and improve our services delivery. Through getting the user-specific information we are able to know the client age, demands, locations, and their interest.

5/5
Usefulness
4/5
Ease of use
3/5
Value for money
3/5
Customer service
User profile picture

""Google Analytics Very Helpful for Reporting""

// Especialista técnico at PDVSA Petroleos de Venezuela S.A.

What do you like about Google Analytics?

The reason I use Google Analytics is because it is not only easy to use but it is compatible with everything (websites, mobile apps) that we need to track analytics for and not only that - it makes tracking easy. With only a few clicks, the information is linked to Google Analytics for monitoring and tracking. Reports are easy to run and visually pleasing. Many people pay companies a lot of money to monitor analytics for their websites but Google Analytics makes it so easy that I’m able to do it myself.
Google Analytics is an amazing tool that allows you to explain where a clients traffic is coming from. Clients are always looking for new channels to funnel money to or vis-versa. Analytics also lets you look at the demographics of the traffic which helps narrow target markets. The data is easy to understand and is sorted in a meaningful way. You can also see live data to see who is on the site in that moment and what action they are takin

What do you dislike about Google Analytics?

I do not like how sometimes the data is off. This is an issue that is normal because 100% accuracy is hard to achieve. I also dislike that in order to get data you have to use data studio (great product) or take screenshots to present to clients

What have you been using it for and what problems did Google Analytics solve?

I use analytics to help SEO clients and reporting traffic before and after site changes. Clients love to see the results we are able to show through the data provided. Conversion tracking is very helpful and lets us give the clients a clear view to whether or not they are achiveing their goals.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Best Freemium Web Analytics Service"

// CEO at Zealmat Tech Blog

What do you like about Google Analytics?

Actually Google analytic is one of the best web management platform that allows me to easily check how real my visitors are and what their engagement is like. And with just a piece of little code you can start tracking your website activities.

What do you dislike about Google Analytics?

I dislike only one aspect which is the user interface because it looks so professional to understand within some hours expect you sit down to learn properly.

What have you been using it for and what problems did Google Analytics solve?

I use google Google Analytics for my blogs. I have 3 blogs currently and all of them are connected to this service to enable me track my visitors full time also I use it less for my chatbot messaged too (chat fuel)

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Google analytics allows you to monitor web pages, blogs and social networks easily and simply"

// Senior Manager Direct Marketing at Burson-Marsteller

What do you like about Google Analytics?

It is a web analysis tool that provides users with basic and relevant information about their websites. Among the most important data that can be obtained, is the number of visitors, new users, origin of visits, keywords used by users, bounce rate, duration of visits and some other more complex data such as performance of an AdWords campaign. The best thing about google analytics is that it allows you to create customized reports, according to the interests of each user, it is also very easy to use and is completely free.

What do you dislike about Google Analytics?

The disadvantage of google analytics is that when processing a large amount of data, samplig can be generated, making it difficult to read and analyze the data. In addition, users must have activated the javascript function, otherwise they will not be taken into account or registered by google analytics.

What have you been using it for and what problems did Google Analytics solve?

This tool is essential to perform my work efficiently. I have implemented google analytics with different clients to obtain important data from their web pages and track their seo and sem strategy. The results obtained have allowed my clients to implement improvements and exploit the full potential of their web pages

4/5
Usefulness
5/5
Ease of use
5/5
Value for money
3/5
Customer service
User profile picture

"The Right Data for me to understand growth"

// Associate Professor at Grup CETT

What do you like about Google Analytics?

The easy to use and simple configuration steps to start getting the analysis same day.

What do you dislike about Google Analytics?

all the spammers that appear on the traffic source. If you donñt know how to avoid the spam, they will affect your conversion rates.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"It is the best product to evaluate the success of the company."

// Supervisor of Operations at INVENSENSE ITALY S.R.L.

What do you like about Google Analytics?

Google Analytics has everything you need to analyze everything in the online business and our website. From general conversion numbers to small details such as how a customer has gone on our website, it has all the necessary features. "I think Google Analytics is necessary for the company because this product gives us the most general information about visitors, but even from them you can track trends and set objectives. Do not forget that this is the first open source software Google class. "

What do you dislike about Google Analytics?

I believe that demographic criteria and segmentation criteria need to be designed differently.

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"The best way to analyze data"

// Web Developer at Teleperformance

What do you like about Google Analytics?

This is the best way to analyze data and users coming to your websites. I have other analytics softwares install privately but none of them compare to this great, free tools from Google.
You can achieve great complexity by using tag manager and see every channel with custom reports made by you or a template.

What do you dislike about Google Analytics?

The fact that you dont see the words they are coming from, this should be fixed in order to achieve great content

What have you been using it for and what problems did Google Analytics solve?

User analytics and behaviour

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Customer visits analysis "

// Procurement Officer at INDIA PESTICIDES LIMITED

What do you like about Google Analytics?

Google analytics is best tool to explore all information data and we can do needful as per analysis. and our experience is better with and I like very much than any other tools

What do you dislike about Google Analytics?

I have no answer for above asked question because I am fully satisfied and never found any problem

What have you been using it for and what problems did Google Analytics solve?

Google representative is also helpful and do as per need so I use regular exploring data and analysis. this is benefited for our company

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Google Analytics is perfect for measuring marketing campaign performance"

// Technical Manager at ZEHNER

What do you like about Google Analytics?

Allows you to easily track visitors and readers. You can also track which pages the users have moved from, so we will find out which advertising beam is working. Very useful graphics, which are easy to work with. The program is suitable for both large and small teams. Google Analytics is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns.

What do you dislike about Google Analytics?

It would be much more convenient if we could display data not by individual elements, but in one general picture. Often the interface is updated, it's a little scoring. I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions.

What have you been using it for and what problems did Google Analytics solve?

Without it, we wouldn't be able to determine which campaigns or tactics were successful.

5/5
Usefulness
3/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Excellent statistics for sales"

// Product Manager at vrTech Trade

What do you like about Google Analytics?

The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself.

What do you dislike about Google Analytics?

A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

What have you been using it for and what problems did Google Analytics solve?

We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics is the best way to get the most accurate Data"

// Business System Analyst at Mockup Science Inc.

What do you like about Google Analytics?

Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors.

What do you dislike about Google Analytics?

In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

What have you been using it for and what problems did Google Analytics solve?

We use this information to analyze steps to improve our service.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics should be everyone's first web analytics solution"

// Marketing Coordinator at Soulcentric LLC

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Our department use Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics helped us improve our business"

// Marketing Manager at Extra Vital Science

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics. If you started building your business on the Internet, you will definitely need a service to collect statistics. My opinion is that Google Analytics is the best among many analogs.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics should be everyone's first web analytics solution"

// Event Manager at Talkabout Technologies

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Our department uses Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
3/5
Customer service
User profile picture

"Great insight into our website etc"

// Managing Director at The Recruitment Geeks

What do you like about Google Analytics?

Really good insight into our website and how things are performing. We have used from the start and it is something we keep an eye on all the time. So many options and stats to view that will be any information anyone would be looking for.

What do you dislike about Google Analytics?

can be a little bit complicated initially but once you get your head around it all then it is actually not that bad to use. Just need a little time to sit down and work with it.

What have you been using it for and what problems did Google Analytics solve?

Not issues

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Google Analytics helped us improve our business"

// Супервайзер at Престиж Плюс

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.

4/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great tool for managing your digital marketing campaigns"

// Executive Director at Lido Labs

What do you like about Google Analytics?

Unless you have over 5 million impressions a month it is free, so it is a valuable resource for small-medium size companies

What do you dislike about Google Analytics?

It is not the most intuitive tool so may take some time before you learn all the nuances

What have you been using it for and what problems did Google Analytics solve?

I use it for all our paid digital marketing campaigns to gauge performance

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"The best analytics tool for your website"

// Community Manager at Hashtag700

What do you like about Google Analytics?

It covers a lot of features, not just the traffic. You can define conversion goals or track specific events in your page if you need it.

What do you dislike about Google Analytics?

Sometimes could be overwhelming the tons of features, you have to read a lot, although there is a lot of information on the web. The fact that sometimes don't show all the keywords could be something to improve.

What have you been using it for and what problems did Google Analytics solve?

It helps me to understand the behavior of visitors in my website, besides segmenting the traffic per source, geolocation and much more. With the help of events, I can track conversions easily and it helps me measure the results of marketing efforts.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"very useful tool"

// Administrator at Self-Employed

What do you like about Google Analytics?

i really like all the data that it provides and how I can break it down by specific areas such as browser users used.. also really like how I can see who is on my website live

What do you dislike about Google Analytics?

there is really nothing that I dislike about the google analytics, ton of useful features

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
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