Google Analytics


What is Google Analytics?

"Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back."

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.


Google Analytics scored 91/100 (No. 1 in Web Analytics) in the Web Analytics category. This is based on user satisfaction (90/100), expert reviews (85/100), press buzz (87/100), and other relevant information on Google Analytics gathered from around the web.

The score for this service has improved over the past month. What is this?

  • Google Analytics
  • Google Analytics
  • Google Analytics
  • Google Analytics

Google Analytics Product Overview

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.


Languages: Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic

Google Analytics Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Google Analytics User Reviews

Average User Rating:
4.5/5 based on 921 user ratings.
Your Rating:
User profile picture

Google Analytics is a must for growing your online presence!

// Owner/Videographer at Pixel Puppy Productions

What do you like about Google Analytics?

It is incredibly insightful and helpful when you are wanting to grow your online presence and performance. It will help you in countless ways when it comes to your website, social media, and video efforts online. It is hugely valuable.

What do you dislike about Google Analytics?

Nothing comes to mind. Obviously, I would love it was completely free, but you get what you pay for.

What have you been using it for and what problems did Google Analytics solve?

It helps us craft our online strategy with knowledge, rather than just guessing.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

User Analytics


What do you like about Google Analytics?

One thing I love best about google analytics is that with google analytics am able to track the number of users that visit each web page of my blog.

What do you dislike about Google Analytics?

If you can not code you will not be able to implement the code in your blog or website.

What have you been using it for and what problems did Google Analytics solve?

To track users and to know the page my users visit most.


Usefulness
4/5
Ease of use
3/5
Value for money
3/5
Customer service
3/5
User profile picture

Great Insights for Online Business

// Marketing and Customer Service Manager at SuperSaaS - Online Appointment Scheduling

What do you like about Google Analytics?

It's easy to navigate and now the interface gives you insights into consumer behavior, which was earlier very difficult to figure out unless you knew how to get the most out of Google Analytics.

What do you dislike about Google Analytics?

It gives you insights but sometimes figuring out where to find those insights may be a little difficult to find on the Analytics dashboard

What have you been using it for and what problems did Google Analytics solve?

Using it for our online business and it helped me find which pages are my consumers spending more time on and overall increase the conversion rate.


Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
4/5
User profile picture

The essential tool for managing and managing websites

// Consultor de desarrollo de productos at Movilnet

What do you like about Google Analytics?

It has a variety of methods to measure and monitor the essential indicators of the behavior of visitors to the web portal

Allows to differentiate the web traffic according to the display device

It allows the analysis in detail of the visitors of a website starting from the characterization of the visitor to the technical data of the equipment with which the user accesses the web portal

It allows measuring the impact of the conversion indicators associated with a digital marketing campaign with e-commerce

There is a mobile application developed for Android operating systems from which you can monitor and monitor the various websites to be managed

Monitoring and review of visitor behavior and traffic in real time

It is compatible with Google Adwords an Google Adsense, allowing you to track the campaigns created

Create custom reports

Create and organize dashboards

Allows the creation of reports with demographic data

What do you dislike about Google Analytics?

The traffic data of the portal is stored in Google

If a user does not have the option of javascript activated in the web browser, the activity of the visitors will not be registered by Google Analytics

In portals with high volume of visits Google Analytics employs the technique of Sampling for the generation of statistics of behavior

What have you been using it for and what problems did Google Analytics solve?

It did not allow us to analyze the traffic of our corporate portal and know the behavior and sections of interest for our users


Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
4/5
User profile picture

client target niche

// manager at Blue Moon Org

What do you like about Google Analytics?

Through this tool one is able to easily target the clients by monitoring the host website activities. This analytical tool further assists the site's owner to know their client's needs and areas to improve on for better service delivery. It offers an optimized marketing platform

What do you dislike about Google Analytics?

like most analytical tools, accuracy is an issue even with this tool. The accuracy issue is related to the tool results not being real time. The tool further also limits one to sync with other marketing campaigns and the only way to synchronize it requires technical and confusing knowledge. The

What have you been using it for and what problems did Google Analytics solve?

I have been using google analytical to boost my website marketing campaign. The tools also enable us to target our client and improve our services delivery. Through getting the user-specific information we are able to know the client age, demands, locations, and their interest.


Usefulness
5/5
Ease of use
4/5
Value for money
3/5
Customer service
3/5
User profile picture

"Google Analytics Very Helpful for Reporting"

// Especialista técnico at PDVSA Petroleos de Venezuela S.A.

What do you like about Google Analytics?

The reason I use Google Analytics is because it is not only easy to use but it is compatible with everything (websites, mobile apps) that we need to track analytics for and not only that - it makes tracking easy. With only a few clicks, the information is linked to Google Analytics for monitoring and tracking. Reports are easy to run and visually pleasing. Many people pay companies a lot of money to monitor analytics for their websites but Google Analytics makes it so easy that I’m able to do it myself.
Google Analytics is an amazing tool that allows you to explain where a clients traffic is coming from. Clients are always looking for new channels to funnel money to or vis-versa. Analytics also lets you look at the demographics of the traffic which helps narrow target markets. The data is easy to understand and is sorted in a meaningful way. You can also see live data to see who is on the site in that moment and what action they are takin

What do you dislike about Google Analytics?

I do not like how sometimes the data is off. This is an issue that is normal because 100% accuracy is hard to achieve. I also dislike that in order to get data you have to use data studio (great product) or take screenshots to present to clients

What have you been using it for and what problems did Google Analytics solve?

I use analytics to help SEO clients and reporting traffic before and after site changes. Clients love to see the results we are able to show through the data provided. Conversion tracking is very helpful and lets us give the clients a clear view to whether or not they are achiveing their goals.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Best Freemium Web Analytics Service

// CEO at Zealmat Tech Blog

What do you like about Google Analytics?

Actually Google analytic is one of the best web management platform that allows me to easily check how real my visitors are and what their engagement is like. And with just a piece of little code you can start tracking your website activities.

What do you dislike about Google Analytics?

I dislike only one aspect which is the user interface because it looks so professional to understand within some hours expect you sit down to learn properly.

What have you been using it for and what problems did Google Analytics solve?

I use google Google Analytics for my blogs. I have 3 blogs currently and all of them are connected to this service to enable me track my visitors full time also I use it less for my chatbot messaged too (chat fuel)


Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
4/5
User profile picture

Google analytics allows you to monitor web pages, blogs and social networks easily and simply

// Senior Manager Direct Marketing at Burson-Marsteller

What do you like about Google Analytics?

It is a web analysis tool that provides users with basic and relevant information about their websites. Among the most important data that can be obtained, is the number of visitors, new users, origin of visits, keywords used by users, bounce rate, duration of visits and some other more complex data such as performance of an AdWords campaign. The best thing about google analytics is that it allows you to create customized reports, according to the interests of each user, it is also very easy to use and is completely free.

What do you dislike about Google Analytics?

The disadvantage of google analytics is that when processing a large amount of data, samplig can be generated, making it difficult to read and analyze the data. In addition, users must have activated the javascript function, otherwise they will not be taken into account or registered by google analytics.

What have you been using it for and what problems did Google Analytics solve?

This tool is essential to perform my work efficiently. I have implemented google analytics with different clients to obtain important data from their web pages and track their seo and sem strategy. The results obtained have allowed my clients to implement improvements and exploit the full potential of their web pages


Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
3/5
User profile picture

The Right Data for me to understand growth

// Associate Professor at Grup CETT

What do you like about Google Analytics?

The easy to use and simple configuration steps to start getting the analysis same day.

What do you dislike about Google Analytics?

all the spammers that appear on the traffic source. If you donñt know how to avoid the spam, they will affect your conversion rates.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
5/5
User profile picture

It is the best product to evaluate the success of the company.

// Supervisor of Operations at INVENSENSE ITALY S.R.L.

What do you like about Google Analytics?

Google Analytics has everything you need to analyze everything in the online business and our website. From general conversion numbers to small details such as how a customer has gone on our website, it has all the necessary features. "I think Google Analytics is necessary for the company because this product gives us the most general information about visitors, but even from them you can track trends and set objectives. Do not forget that this is the first open source software Google class. "

What do you dislike about Google Analytics?

I believe that demographic criteria and segmentation criteria need to be designed differently.


Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

The best way to analyze data

// Web Developer at Teleperformance

What do you like about Google Analytics?

This is the best way to analyze data and users coming to your websites. I have other analytics softwares install privately but none of them compare to this great, free tools from Google.
You can achieve great complexity by using tag manager and see every channel with custom reports made by you or a template.

What do you dislike about Google Analytics?

The fact that you dont see the words they are coming from, this should be fixed in order to achieve great content

What have you been using it for and what problems did Google Analytics solve?

User analytics and behaviour


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Customer visits analysis

// Procurement Officer at INDIA PESTICIDES LIMITED

What do you like about Google Analytics?

Google analytics is best tool to explore all information data and we can do needful as per analysis. and our experience is better with and I like very much than any other tools

What do you dislike about Google Analytics?

I have no answer for above asked question because I am fully satisfied and never found any problem

What have you been using it for and what problems did Google Analytics solve?

Google representative is also helpful and do as per need so I use regular exploring data and analysis. this is benefited for our company


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

Google Analytics is perfect for measuring marketing campaign performance

// Technical Manager at ZEHNER

What do you like about Google Analytics?

Allows you to easily track visitors and readers. You can also track which pages the users have moved from, so we will find out which advertising beam is working. Very useful graphics, which are easy to work with. The program is suitable for both large and small teams. Google Analytics is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns.

What do you dislike about Google Analytics?

It would be much more convenient if we could display data not by individual elements, but in one general picture. Often the interface is updated, it's a little scoring. I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions.

What have you been using it for and what problems did Google Analytics solve?

Without it, we wouldn't be able to determine which campaigns or tactics were successful.


Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
4/5
User profile picture

Excellent statistics for sales

// Product Manager at vrTech Trade

What do you like about Google Analytics?

The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself.

What do you dislike about Google Analytics?

A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

What have you been using it for and what problems did Google Analytics solve?

We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics is the best way to get the most accurate Data

// Business System Analyst at Mockup Science Inc.

What do you like about Google Analytics?

Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors.

What do you dislike about Google Analytics?

In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

What have you been using it for and what problems did Google Analytics solve?

We use this information to analyze steps to improve our service.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics should be everyone's first web analytics solution

// Marketing Coordinator at Soulcentric LLC

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Our department use Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics helped us improve our business

// Marketing Manager at Extra Vital Science

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics. If you started building your business on the Internet, you will definitely need a service to collect statistics. My opinion is that Google Analytics is the best among many analogs.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics should be everyone's first web analytics solution

// Event Manager at Talkabout Technologies

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Our department uses Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
3/5
User profile picture

Great insight into our website etc

// Managing Director at The Recruitment Geeks

What do you like about Google Analytics?

Really good insight into our website and how things are performing. We have used from the start and it is something we keep an eye on all the time. So many options and stats to view that will be any information anyone would be looking for.

What do you dislike about Google Analytics?

can be a little bit complicated initially but once you get your head around it all then it is actually not that bad to use. Just need a little time to sit down and work with it.

What have you been using it for and what problems did Google Analytics solve?

Not issues


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics helped us improve our business

// Супервайзер at Престиж Плюс

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.


Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

Great tool for managing your digital marketing campaigns

// Executive Director at Lido Labs

What do you like about Google Analytics?

Unless you have over 5 million impressions a month it is free, so it is a valuable resource for small-medium size companies

What do you dislike about Google Analytics?

It is not the most intuitive tool so may take some time before you learn all the nuances

What have you been using it for and what problems did Google Analytics solve?

I use it for all our paid digital marketing campaigns to gauge performance


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

The best analytics tool for your website

// Community Manager at Hashtag700

What do you like about Google Analytics?

It covers a lot of features, not just the traffic. You can define conversion goals or track specific events in your page if you need it.

What do you dislike about Google Analytics?

Sometimes could be overwhelming the tons of features, you have to read a lot, although there is a lot of information on the web. The fact that sometimes don't show all the keywords could be something to improve.

What have you been using it for and what problems did Google Analytics solve?

It helps me to understand the behavior of visitors in my website, besides segmenting the traffic per source, geolocation and much more. With the help of events, I can track conversions easily and it helps me measure the results of marketing efforts.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
4/5
User profile picture

very useful tool

// Administrator at Self-Employed

What do you like about Google Analytics?

i really like all the data that it provides and how I can break it down by specific areas such as browser users used.. also really like how I can see who is on my website live

What do you dislike about Google Analytics?

there is really nothing that I dislike about the google analytics, ton of useful features


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
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