What is AppsFlyer?

"AppsFlyer is mobile attribution & marketing analytics platform."

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.

This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting.

AppsFlyer associates each install to a proper campaign or media source. One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.


AppsFlyer scored 89/100 (Top 3 in Mobile Analytics) in the Mobile Analytics category. This is based on press buzz (50/100), recent user trends (falling), and other relevant information on AppsFlyer gathered from around the web.

The score for this service has declined over the past month. What is this?

  • AppsFlyer
  • AppsFlyer

AppsFlyer Product Overview

  • User Acquisition Attribution

  • Retargeting Attribution

  • TV Attribution

  • Configurable Attribution Windows

  • Marketing Analytics

  • Dedicated Mobile App

  • Integrated Ad Networks

  • Retargeting Integrations

  • Product Analytics Integrations

  • Transparency at Scale


Languages: Korean, English, Chinese, Russian, Spanish, Portuguese, Japanese, French

AppsFlyer Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
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AppsFlyer Pricing Plans

Basic Pay-Per-Use Package

$0.05
1 user(s) / month
  • 1-100,000 Non Organic Install ranges/ month
  • Installs Tracking
  • Multi-Touch Attribution
  • In-App Events Tracking
  • LTV Reports
  • ROI and Cost Analytics (inc. Facebook & Google)
  • Retention Report
  • Cohort Report
  • Aggregated Performance Reports
  • Scheduled Reports
  • Deep Linking
  • Deferred Deeplinking
  • OneLink™
  • Basic Fraud Prevention

Plans starting from: $0.05/month Credit card required: No

AppsFlyer FAQs

Who are the main user groups of AppsFlyer?

Main users of AppsFlyer are data-driven marketers in SMEs and big brands.

Does AppsFlyer offer guides, tutorials and or customer support?

Support: FAQs, Help Center, Email Support.

Does AppsFlyer offer an API?

Yes, it offers an API.

Does AppsFlyer integrate with any other apps?

Integrations: Cooladata, Fiksu, Outbrain, Nanigans, Growmobile, Kiip, Tapjoy, GameAnalytics, Inmobi, Jampp, Facebook, DAU-UP, Leanplum, Vserv, Opera, Startapp, Localytics, AppLovin, Pandora, Cheetahmobile, URX, HeyZap, Mobvista, Aarki, Avazu, Taptica, NativeX, Appnexus, AirPush, Mobilecore, PlayHaven, and more.

What platforms does AppsFlyer support?

This is a web-based software.

Does AppsFlyer offer multi-user capability (e.g. teams)?

No.

What is AppsFlyer generally used for?

This service is used for mobile marketing analytics.

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