AppsFlyer

AppsFlyer is a cloud-based SaaS attribution software that helps businesses make good choices for themselves and their customers. This solution uses innovative technologies that preserve privacy, utilize analytics, and protect against fraud. AppsFlyer can effectively empower creators and technology partners to create better and more meaningful customer relationships.

AppsFlyer’s solutions are ideal for many different industries, and using AppsFlyer allows businesses to attribute every user touchpoint, analyze them, and even uninstall them. This service is crucial for many businesses as they can gain reports on many key metrics that contain meaningful information including the number of installs, customer retention, impressions, engagement, and ROI.

AppsFlyer Features

Businesses that use AppsFlyer will be able to make good choices during their operations for the sake of growth, customer privacy, and an exceptional mobile experience. This is because of the features available in the attribution solution itself, such as:

Measurement

AppsFlyer comes with a measurement suite that gives businesses access to various valuable data, including paid, owned, offline, and in-app data. This data is essential to understanding the value of each campaign a business has.

The measurement suite is made to be customizable according to a business’s needs, allowing AppsFlyer to adapt. Customization takes the form of configurable attribution settings and integrations, with the different APIs and raw data solutions being capable of multi-touch and SKAdNetwork attribution, providing unbiased data, and complying with certain regulations by having a privacy-first approach.

Any data gathered through AppsFlyer’s measurement functionalities can then be analyzed by the software’s analytics tools.

Analytics

AppsFlyer subscribers will find that it comes with an analytics feature that is available across all product packages. The Zero plan comes with most of the analytics tools that are also available with the paid plans, excluding more comprehensive tools like mobile capability, aggregated data APIs, programmatic cohort analytics, and exporting data reports.

Through the analytics tools available in AppsFlyer, businesses will be able to understand a wide range of data. Businesses can then adjust their existing campaigns once they understand how they’re performing.

Incrementality

Incrementality testing is vital to measuring the impact of an ad or campaign to determine its effectiveness. AppsFlyer’s incrementality feature simplifies the process of evaluating marketing investments while also identifying the best opportunities for a company to grow. Through this, it’s possible to focus on certain marketing activities and maximize ROI.

The AppsFlyer incrementality tool is extremely useful. However, it is only available for Enterprise subscribers. This incentivizes opting for the Enterprise package, but it can effectively limit the growth of small businesses that subscribe to the Growth plan, especially if they can’t afford the Enterprise solution.

Cost aggregation

AppsFlyer also comes with a cost aggregation feature to provide accurate and holistic insights to help a company optimize its marketing budget. AppsFlyer gives businesses the option to measure all cost-related KPIs to be able to help them focus on scaling their growth.

Cost aggregation is limited to Enterprise subscribers. This ensures that a business will be able to sustain the subscription without wasting money when they find out that it isn’t right for their requirements.

Customer experience and engagement

AppFlyer’s customer engagement suite lets businesses create personalized and contextual journeys to improve engagement while preserving customer privacy. A smooth customer experience has a direct impact on loyalty, revenue, and LTV, which is why businesses must ensure that customers will have an easy experience while transacting and engaging.

Users get routed seamlessly into the application when accessing it through one of several touchpoints. Such touchpoints can include emails, text messages, QR codes, social media pages, and referrals. This means customers will have a more seamless experience accessing an application, especially when using a deep linking feature to encourage users to install the app.

AppsFlyer Benefits

Subscribing to one of AppsFlyer’s features will give businesses access to a myriad of features. Zero subscribers will still have a useful software solution, albeit with more limited functionalities. Among the benefits that most users will be able to enjoy are the following:

Usable analytics platform

All subscription plans, including the free Zero plan, come with analytics capabilities that give access to cohort and retention reports, customizable dashboards, real-time LTV analytics, campaign performance alerts, retargeting analytics, and campaign LTV. These are extremely useful features that can be further strengthened by paid plans with more advanced analytics, which a user can subscribe to as their needs grow.

Even subscribers to the Zero plan will have a usable analytics tool. Not all attribution solutions offer this benefit to their users, as they lock the more useful features behind a paywall.

Improved customer engagement

Like the analytics platform, all subscription packages allow users to improve customer experience and engagement. Deep linking is limited to both Growth and Enterprise subscribers, but it isn’t a critical feature.

The fact that all subscribers can enjoy improved customer experience and engagement makes the solution an enticing choice for most businesses, especially smaller ones.

Compliance with regulations

Using AppsFlyer allows even Zero plan subscribers to comply with many regulations, including CSA STAR, GDPR, CCPA, EU-US, and Swiss-US Privacy Shield, and ISO 27001, 27017, 27018, and 27032. As long as businesses use AppsFlyer, they won’t need to worry about running afoul of any relevant regulations.

AppsFlyer Pricing

AppsFlyer comes in three plans, which are the Zero, Growth, and Enterprise plans. These plans have a lot of useful features that make the free Zero plan still a useful solution for smaller businesses. However, attribution is locked behind a paywall, and it’s necessary to subscribe to one of the paid plans to benefit from it.

The cost of AppsFlyer’s paid plans is not fixed, with the Growth Plan costing $0.06 per conversion. However, it’s necessary to contact the sales team to get the pricing for the Enterprise plan.

Using both the Zero and Growth plans lets users benefit from a special one-time bonus of free first 12,000 conversions and access to premium AppsFlyers add-ons for 30 days. Users can also try the Growth plan for free and book a demo of the Enterprise plan. The Zero plan is free for life, so users won’t be forced to upgrade to a paid plan unless they want to benefit from advanced features like fraud prevention, mobile attribution, incrementality testing, cost aggregation, etc.

Conclusion

AppsFlyer can effectively help businesses improve customer engagement, at the very least, while also having access to analytics tools. Having access to premium add-ons even for a limited time can be enticing to many business owners, especially when they’re still hesitant about opting into paid plans. Add compliance with regulations to the equation, and it becomes an even more attractive option.

AppsFlyer’s more useful features, like fraud prevention, attribution, deep linking, integrations, and support services, are only available in the paid plans. Still, improved customer experience and engagement and access to analytics tools should be enough for most users, but settling for the Zero plan will come with limitations for a company that’s looking to expand.

Using AppsFlyer can help businesses make good choices and improve their services, especially when using one of the paid plans. The data gathered through the analytics feature and reviewed using the measurement, incrementality, and cost aggregation tools will allow businesses to make more informed decisions to improve.