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Software Description

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.

This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting.

AppsFlyer associates each install to a proper campaign or media source. One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.


  • A/B Testing
  • Notifications
  • Keyword Tracking
  • Referral Tracking
  • Link Tracking
  • Data Export
  • Data Visualization
  • Conversion Tracking
  • API
  • Analytics
  • Dashboard
  • External Integrations


  • User Acquisition Attribution

  • Retargeting Attribution

  • TV Attribution

  • Configurable Attribution Windows

  • Marketing Analytics

  • Dedicated Mobile App

  • Integrated Ad Networks

  • Retargeting Integrations

  • Product Analytics Integrations

  • Transparency at Scale

Basic Pay-Per-Use Package

1 user(s) / month
Included in plan:
  • 1-100,000 Non Organic Install ranges/ month
  • Installs Tracking
  • Multi-Touch Attribution
  • In-App Events Tracking
  • LTV Reports
  • ROI and Cost Analytics (inc. Facebook & Google)
  • Retention Report
  • Cohort Report
  • Aggregated Performance Reports
  • Scheduled Reports
  • Deep Linking
  • Deferred Deeplinking
  • OneLink™
  • Basic Fraud Prevention


    Who are the main user groups of this service?
  • Main users of AppsFlyer are data-driven marketers in SMEs and big brands.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Help Center, Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • Does this service integrate with any other apps?
  • Integrations: Cooladata, Fiksu, Outbrain, Nanigans, Growmobile, Kiip, Tapjoy, GameAnalytics, Inmobi, Jampp, Facebook, DAU-UP, Leanplum, Vserv, Opera, Startapp, Localytics, AppLovin, Pandora, Cheetahmobile, URX, HeyZap, Mobvista, Aarki, Avazu, Taptica, NativeX, Appnexus, AirPush, Mobilecore, PlayHaven, and more.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics.


Based in:
San Francisco


Who uses AppsFlyer
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Korean, French, Spanish, Portuguese, Russian, Japanese, Chinese, English
Regional Restrictions:
No restrictions.
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