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What is Meltwater?

"Meltwater is online Media Intelligence platform that provides real-time brand and news monitoring."

Meltwater is media monitoring software that analyzes a huge number of posts daily, mainly social media platforms, blogs, and news sites. Insights that Meltwater provide are a useful resource to make an informed decision to strategically drive the brand's perception. The monitoring is performed in a real-time manner, so users can track their brand, the competition, and relevant news. The data can also be used in defining a successful marketing strategy, and to build and maintain meaningful relationships.

The core of this platform is its search function. It allows users set three keywords per search, recommends phrases related to chosen keywords, and adds filters to results. Moreover, it is able to assigns sentiment to a given article, determining whether the post is positive, negative or neutral.

Meltwater scored 84/100 in the Business Intelligence (BI) category. This is based on user satisfaction (76/100), press buzz (54/100), recent user trends (rising), and other relevant information on Meltwater gathered from around the web.

The score for this software has improved over the past month. What is this?

Meltwater Awards

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Business Intelligence (BI) Market Radar

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Meltwater Product Overview

  • Over 300 million social media conversation.

  • Filters by topic, social media channel, language, geography.

  • Unified inbox.

  • Influencer search.

  • Consolidated search.

  • Media exposure measurement.

  • Gauge sentiment.

  • Competitor comparison.

  • Trending themes.

  • Track ongoing conversations.

Languages: English, Danish, French, Spanish, Portuguese, Dutch, Norwegian, Swedish, Japanese, Chinese

Meltwater Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
  • Cloud Deployment
  • Optimized Search Processing
  • Collaboration Support
  • Software Integration
  • Campaign Management
  • Dashboards
  • Reports
  • Visualization

Meltwater FAQs

What is Meltwater generally used for?

It is generally used for media intelligence.

Who are the main user groups of Meltwater?

Main users of Meltwater are SMEs and large enterprises.

Does Meltwater integrate with any other apps?


Does Meltwater offer guides, tutorials and or customer support?

Support: FAQs, Knowledge Base, Tickets, Phone Support.

What platforms does Meltwater support?

This is a web-based platform, with Android and iOS apps available.

Does Meltwater offer multi-user capability (e.g. teams)?


What are some applications Meltwater is commonly used in tandem with?

It is commonly used in tandem with social media platforms.

Does Meltwater offer an API?


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Meltwater Alternatives

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