"Meltwater is online Media Intelligence platform that provides real-time brand and news monitoring."
Meltwater is media monitoring software that analyzes a huge number of posts daily, mainly social media platforms, blogs, and news sites. Insights that Meltwater provide are a useful resource to make an informed decision to strategically drive the brand's perception. The monitoring is performed in a real-time manner, so users can track their brand, the competition, and relevant news. The data can also be used in defining a successful marketing strategy, and to build and maintain meaningful relationships.
The core of this platform is its search function. It allows users set three keywords per search, recommends phrases related to chosen keywords, and adds filters to results. Moreover, it is able to assigns sentiment to a given article, determining whether the post is positive, negative or neutral.
Over 300 million social media conversation.
Filters by topic, social media channel, language, geography.
Media exposure measurement.
Track ongoing conversations.
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It is generally used for media intelligence.
Main users of Meltwater are SMEs and large enterprises.
Support: FAQs, Knowledge Base, Tickets, Phone Support.
This is a web-based platform, with Android and iOS apps available.
It is commonly used in tandem with social media platforms.