Meltwater is media monitoring software that analyzes a huge number of posts daily, mainly social media platforms, blogs, and news sites. Insights that Meltwater provide are a useful resource to make an informed decision to strategically drive the brand's perception. The monitoring is performed in a real-time manner, so users can track their brand, the competition, and relevant news. The data can also be used in defining a successful marketing strategy, and to build and maintain meaningful relationships.
The core of this platform is its search function. It allows users set three keywords per search, recommends phrases related to chosen keywords, and adds filters to results. Moreover, it is able to assigns sentiment to a given article, determining whether the post is positive, negative or neutral.
ZoomInfo gives a persistently refreshed, privacy-first database that empowers sales and marketing teams with accurate B2B contact and company intelligence.
With ZoomInfo companies will be able to associate with decision-makers in any industry or job function and sharpen their focus on specific accounts. It likewise gives access to more straightforward phone and email addresses, priced by quote.
It provides records segmented by industry, organization area and size, income, title, work capacity, and other utilized criteria. An additional feature is a possibility to source top candidates, with access to important information fundamental for success.
Through access to all this segmented data users can integrate with CRM, Sales, and Marketing Automation systems to execute hyper-targeted campaigns and more effectively close deals.
Over 300 million social media conversation.
Filters by topic, social media channel, language, geography.
Media exposure measurement.
Track ongoing conversations.
Advanced prospecting functionality
Targeted lists of B2B contacts
Deeper insight into B2B database
Enhancements for the database
What is this service generally used for?
It is generally used for media intelligence.
Who are the main user groups of this service?
Main users of Meltwater are SMEs and large enterprises.
Does this service integrate with any other apps?
Does this service offer guides, tutorials and or customer support?