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What is SimilarWeb?

SimilarWeb is an online, advanced traffic research tool. Uncover your competitors online marketing strategies with ease.

SimilarWeb is an online research tool allowing you to discover important traffic insights for any website. SimilarWeb makes web analytics simple and accessible to everyone, allowing you to uncover any websites story through advanced traffic data.

SimilarWeb is a must have tool for any market researcher, analyst or online marketeer. It can be used to gain a detailed understanding of your competitors' marketing strategies and audience preferences so you can plan ahead with a detailed understanding of your competitors current and future plans.

SimilarWeb Awards

SimilarWeb currently scores 90/100 in the Business Intelligence (BI) category. This is based on user satisfaction (88/100), press buzz (64/100), recent user trends (rising), and other relevant information on SimilarWeb gathered from around the web.

The score for this software has improved over the past month. What is this?

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SimilarWeb Review

Editors' Review by the Business Intelligence (BI) Software Review Team

Similarweb is a website analytics and market intelligence platform that allows users to analyze website traffic patterns. It collects data from various sources, including web crawlers, browser extensions, and opt-in panels. This data generates insights about website traffic, including the number of unique visitors, the average time spent on the site, and the top referring sites. Similarweb offers a range of other features, such as tracking competitor websites and benchmarking against industry averages. It provides city-level breakdowns for select countries and insights into how engaged visitors are with a website. 

Similarweb provides detailed estimates of website traffic, including overall traffic, time spent on the site, pages per visit, and bounce rates. Users can see which pages are getting the most traffic for any given website, which can help identify popular content or landing pages. The software lets users identify where their website’s traffic is coming from, including organic search, paid search, direct traffic, and email campaigns. Businesses can see how their website or app stacks up against competitors in terms of traffic with its category rankings. Categories include everything from retail to news to gaming and education. Similarweb is used in industries specializing in consumer finance, agencies, and retail.

Similarweb Features

Similarweb is a website analytics tool that allows users to compare website traffic. The following are some of Similarweb’s key features:

Market research

Similarweb’s market research feature provides actionable insights into any website’s online performance. Users can research a competitor’s website, or their own, to compare and benchmark traffic patterns, engagement metrics, and conversion rates. The traffic data is gathered from multiple sources, including internet service providers, website operators, and browser providers. This information can be used to inform marketing strategies and business decisions. 

Audience analysis

Similarweb’s audience analysis feature provides detailed insights into a website’s traffic patterns and demographics. By analyzing a website’s traffic data, Similarweb can provide insights into the age, gender, location, and interests of the website’s visitors. This information can be used to create targeted marketing campaigns or understand how a website’s users interact with its content. Additionally, it can be used to compare a website’s traffic patterns with those of its competitors. This allows website owners to understand their market position better and make informed decisions about improving their site’s visibility and traffic.

Consumer journey

This feature offers insights into how consumers interact with websites and digital products. Similarweb provides a detailed view of the path that consumers take as they move from discovery to purchase. It offers valuable insights into which touchpoints are most important at each stage of the journey. Its consumer journey feature helps users understand how different marketing channels work together to drive conversion.

Ad research

Similarweb’s ad research allows users to see estimated budgets for websites and apps and detailed information on the ads being served. The data is gathered through a combination of direct measurement and machine learning and is designed to provide insights into the competitive landscape of online advertising. Similarweb lets users research websites similar to their own in traffic and demographics, which helps find potential advertising partners. It also provides data on ad sources, ad types, and key demographics. This information can inform strategic decisions about where to allocate marketing budgets and better understand the dynamics of the online advertising market.

Lead generation and enrichment

Similarweb helps businesses generate leads and enrich them with valuable data. With this feature, users can easily create lists of potential leads and add valuable data points to each lead to help qualify and prioritize them. Users can add data points such as company size, location, and industry. Its lead enrichment allows businesses to quickly and easily gather valuable information about their leads. Using publicly available data, Similarweb provides detailed insights into each lead’s website traffic, demographics, and interests. Businesses can target leads with more personalized and relevant messages, increasing the chances of conversion. 


Similarweb provides users with insights into the online visibility of their competitors. This feature allows users to compare their website’s performance against that of their competitors. Benchmarking includes website traffic, keyword rankings, and social media engagement. This feature is useful for businesses that want to understand how they compare to their competitors and identify areas where they need to improve.

Fraud detection

Similarweb’s fraud detection feature helps businesses identify and prevent online fraud. It analyzes various data points, including the IP address, user agent, and cookie data of visitors to a website. The feature will flag the visitor as potentially fraudulent if these data points match those of known fraudsters. Businesses can then take steps to protect themselves from potential threats, such as blocking their IP address or refusing to process their payments. 

Alternative data

Similarweb’s alternative data feature is a unique tool that allows users to access information about websites that cannot usually be found through standard web data sources. Alternative data is available from website analytics sources such as social media, search engines, and location data. Social media data can help identify which regions or demographics are most interested in a site, and search engine data can help identify what keywords are used to find a site. Alternative data is also useful for tracking changes in website traffic over time, which can be valuable for identifying trends or potential problems.

Consumer demand

Similarweb allows businesses to understand how much interest there is in a particular product or service. Data collected from search engines, social media platforms, and online retailers are analyzed and used to generate a demand score for each product or service. The higher the score, the greater the level of consumer interest. This feature can be used by businesses to assess the potential market for a new product or service or to understand how consumer interest in a particular category is changing over time. 

Shopper behavior 

Similarweb’s shopper behavior feature is a tool that tracks and analyzes consumers’ online shopping habits. It provides insights into what products are being purchased, where they are being purchased, and how much money is being spent. It allows retailers to target specific consumers with personalized advertisements and offers. This tool can be used to create a more efficient and effective marketing strategy as well as to understand the spending patterns of shoppers.

On-site SEO

Similarweb’s on-site SEO helps users improve their website’s search engine ranking. The feature analyzes a website’s content and structure and makes recommendations on how to optimize the site for better visibility in SERPs. Users can optimize title tags and meta descriptions, add keyword-rich content to their site, and improve its structure and navigation. It gives users detailed insights into their website’s traffic, including keyword rankings and organic search traffic. 

Similarweb Features

Similarweb Benefits

Similarweb is a website analytics tool that provides insights into website traffic and engagement metrics. The following are some benefits users can expect with their Similarweb subscription:

Stay ahead of industry trends 

Similarweb is a data-driven platform that provides insights into website and app traffic, helping users understand where their audience is coming from and what they’re interested in. Users can access detailed reports on traffic sources, engagement metrics, and demographics. This information can be used to tailor content and marketing strategies to better connect with customers and stay ahead of industry trends. Moreover, Similarweb provides tools for competitor analysis, so users can compare their site’s performance against competitors and benchmark their site against others in their industry.

Understand your audience

Similarweb gives you detailed insights into who your visitors are, where they come from, and what interests them. Users can understand how people interact with their website by looking at data such as website traffic, bounce rate, and time on site. This information can be used to improve the user experience, identify areas for improvement, and make strategic decisions about marketing and content. Similarweb also provides users with demographic information about their audience, including age, gender, location, and interests, allowing them to tailor their content and messages to reach their target market. 

Optimize marketing efforts

Similarweb helps users optimize their digital marketing efforts by giving insights into which marketing channels drive the most traffic to a website. It optimizes ad campaigns and improves conversions by identifying the best time to publish content. This platform provides web analytics that benchmark a website’s marketing progress. The software gives users the ability to track their competitors as well as industry averages for various marketing metrics. In addition, Similarweb provides insights into a website’s strengths and weaknesses, helping users focus their marketing efforts where they are most likely to be successful. 

Similarweb Pricing

Similarweb offers flexible bundles for each of its intelligence solutions. Interested parties may book a demo with a consultant through Similarweb’s website. Its Starter plan starts at $167 per month and includes features such as keyword and traffic analytics, ad research tools, and reporting integrations. Similarweb offers a 7-day trial upon sign-up.


SimilarWeb is a business intelligence software that gives users detailed insights into their website’s traffic. It collects data from multiple sources, including direct measurements, web crawlers, and user surveys, to estimate the amount of traffic a given website receives. This data is then sorted and organized into different categories so that website owners can get a better idea of where their traffic is coming from and what kind of traffic it is. Some of the most important metrics that SimilarWeb tracks are unique visitors, page views, average time on site, and bounce rate. By understanding these metrics, website owners can make necessary changes to their sites to improve their traffic. The software also offers a competitive analysis feature that allows businesses to compare their traffic with that of their competitors. Similarweb provides tailored packages to fulfill a variety of data-driven business requirements.

Business Intelligence (BI) Market Radar

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SimilarWeb Product Overview

  • See any website’s traffic sources and uncover their online marketing strategies.

  • Compare website traffic and get valuable traffic insights.

  • Find out about industry attractiveness and discover possible arbitrage.

  • Browser plugin to see real in-dept website engagement as you search.

Languages Supported: English

Business Intelligence (BI) Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Business Intelligence (BI) software for business. Published in September 2023.

Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on mea...


SimilarWeb Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Project Management
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Dashboards
  • Reports
  • Visualization
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SimilarWeb User Reviews

Average User Rating:
4.39/5 based on 226 user ratings.
Your Rating:
User profile picture

"Robust tool with powerful website scanning capabilities"

What do you like about SimilarWeb?

SimilarWeb is a veritably important tool compared to other tools available on the request moment. It works well because, while furnishing general global request trends, it also provides original and more grainy analysis. It's extensively used by small and large businesses likewise to understand the performance of their website, similar as how numerous callers have come to your point and how long they were on the point. They also allow you to compare challengers side by side, which is veritably helpful. The analytics point of the app is amazing, you can see a lot of useful data. Google Play keyword analysis is also veritably comprehensive. Top trends help us compare our business and related criteria to the competition directly and incontinently, helping us understand where we stand and identify gaps in some crucial business criterio.

What do you dislike about SimilarWeb?

Missing functionality to compare social media trends to help us define social media strategy separately. Some of the important and relevant features are available only in the premium version. It does not track data from small websites, this can make it difficult to forecast certain sites and some websites are not registered in the system, so you do not get enough information about them. It might be difficult to convey to clients the importance of data. We research competitors in the same industry and gain valuable insider knowledge on how much volume/traffic their websites are generating and how we can compete and strategize how to beat their strategies.

What have you been using it for and what problems did SimilarWeb solve?

It was an excellent tool for evaluating the revenue potential of different opportunities. It offers superior web analytics and data on the web traffic and performance of clients' and competitors' websites. But after jumping onto SimilarWeb Pro, the more comprehensive data analysis helped me improve my understand of web traffic. It is great for getting insights on user engagement, see how much traffic you have and how is divided and as a keyword research tool. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to.

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