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What is Google Analytics?

"Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back."

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Google Analytics scored 92/100 (Top 3 in Analytics) in the Analytics category. This is based on user satisfaction (90/100), expert reviews (85/100), press buzz (78/100), recent user trends (rising), and other relevant information on Google Analytics gathered from around the web.

The score for this service has improved over the past month. What is this?

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Google Analytics Product Overview

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Languages: Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic

Google Analytics Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
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Google Analytics User Reviews

Average User Rating:
4.5 /5 based on 26 user ratings.
Your Rating:
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The best analytics tool for your website

(5/5) (Business Developer & Content Marketing at Toky)

What do you like about Google Analytics?

It covers a lot of features, not just the traffic. You can define conversion goals or track specific events in your page if you need it.

What do you dislike about Google Analytics?

Sometimes could be overwhelming the tons of features, you have to read a lot, although there is a lot of information on the web. The fact that sometimes don't show all the keywords could be something to improve.

What have you been using it for and what problems did Google Analytics solve?

It helps me to understand the behavior of visitors in my website, besides segmenting the traffic per source, geolocation and much more. With the help of events, I can track conversions easily and it helps me measure the results of marketing efforts.

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very useful tool

(5/5) (Administrator at Self-Employed)

What do you like about Google Analytics?

i really like all the data that it provides and how I can break it down by specific areas such as browser users used.. also really like how I can see who is on my website live

What do you dislike about Google Analytics?

there is really nothing that I dislike about the google analytics, ton of useful features

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