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What is Google Analytics?

"Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back."

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Google Analytics scored 90/100 in the Analytics category. This is based on user satisfaction (86/100), expert reviews (85/100), press buzz (79/100), and other relevant information on Google Analytics gathered from around the web.

The score for this service has declined over the past month. What is this?

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Google Analytics Product Overview

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

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Google Analytics User Reviews

Average User Rating:
4.31 /5 based on 176 user ratings.
Your Rating:
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very useful tool

(5/5) (Administrator at Self-Employed)

What do you like about Google Analytics?

i really like all the data that it provides and how I can break it down by specific areas such as browser users used.. also really like how I can see who is on my website live

What do you dislike about Google Analytics?

there is really nothing that I dislike about the google analytics, ton of useful features

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