Segment provides a single hub to collect, translate and route your customer data with the flip of a switch.
From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.
Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Awarded the Happiest Users Award
Segment currently scores 91/100 in the Analytics category. This is based on user satisfaction (90/100), press buzz (62/100), and other relevant information on Segment gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.
Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.
Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.
Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.
Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.
Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.
Product recommendations, vendor rankings, market overview and tips on how to select Analytics software for business. Published in November 2024.
Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data y...
FREE DOWNLOAD Analytics-Software-Buyer-Guide-2018.pdf
Segment is an extremely convenient tool to allow us to track events and send those events across multiple tracking apps.
It does save a lot of development time and is extremely flexible in in terms of integrations, but as the number of events start rising, the cost rises significantly.
Good handly tool for Product Managers.
The pricing is extremely high at scale. We had to drop off due to the pricing factor.
Allow us to integrate with multiple apps and saved us development time to do individual integrations.
