Grin

What is Grin?

GRIN is the #1 influencer marketing software to help D2C brands manage influencer marketing programs at scale.

GRIN is the #1 influencer marketing software to help D2C brands manage influencer marketing programs at scale. Use our advanced recruitment tools to find high-quality influencers, automate email outreach and follow-up, execute campaigns, grow influencer relationships with our industry-leading private CRM, and analyze the success of your campaign and identify ROI using our in-depth reporting tools. GRIN is the only end to end solution designed specifically for D2C brands, providing true revenue attribution, and allowing brands to own their direct relationships with influencers eliminating the middle man.

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Grin Awards

Grin currently scores 93/100 in the Social Media category. This is based on user satisfaction (94/100), press buzz (54/100), recent user trends (falling), and other relevant information on Grin gathered from around the web.

The score for this software has stayed the same over the past month. What is this?

grin.co

Social Media Market Radar

Grin Product Overview

Creator and Influencer Recruitment
Reporting and Attribution
Influencer Relationship Management
Content Creation and Tracking

Languages Supported: English

Social Media Software Buyer Guide 2025

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in July 2025.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...

FREE DOWNLOAD Social-Media-Software-Buyer-Guide-2018.pdf

Grin Features

A/B Testing
Analytics
API
Audience Targeting
Brand Management
Calendar Management
Contact Management
Conversion Tracking
CRM Integration
Dashboard
Data Export
Data Import
Data Visualization
Email Integration
External Integrations
Keyword Tracking
Link Tracking
Marketing Automation
Multi-Account
Multi-User
Notifications
Scheduling
SEO
Social-Media Integration
Third-Party Plugins/Add-Ons
Social Media Monitoring
Sentiment Analysis
Cloud Deployment
Optimized Search Processing
Collaboration Support
Brand Asset Creation
Landing Pages
Software Integration
Custom Domains
Campaign Management
Design Templates
Approval Workflows

Grin FAQs

What is Grin generally used for?

Grin isnʼt a marketplace or a network looking for a cut of your budget, itʼs software that helps you run influencer marketing programs your way. With Grin you get the systems and data you need, while retaining complete control of your influencer relationships. Here's how it works:

Import your Influencers
Upload your roster of Influencers and we'll build private profiles for everyone in your program. You can also discover new Influencers using our advanced search.

Connect E-commerce, E-mail and Slack
Grin syncs all of your influencer communication, tracks revenue and notifies you when important things happen.

Aggregate Content. Attribute Revenue.
Grin uses Google Vision to analyze and categorize your branded content, making it easy to find what you need. With your store connected, we attribute revenue across your entire program.

Automate Recruitment. Run Campaigns.
Publish landing pages to manage inbound applications and automate outbound to recruit new influencers. Run highly targeted campaigns while tracking everything in the process.

Send Product. Manage Payments.
Import your products and let your influencers choose their style, Grin will track the delivery. Collect W2's, track and manage payments at scale.