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What is Grin?

GRIN is the #1 influencer marketing software to help D2C brands manage influencer marketing programs at scale.

GRIN is the #1 influencer marketing software to help D2C brands manage influencer marketing programs at scale. Use our advanced recruitment tools to find high-quality influencers, automate email outreach and follow-up, execute campaigns, grow influencer relationships with our industry-leading private CRM, and analyze the success of your campaign and identify ROI using our in-depth reporting tools. GRIN is the only end to end solution designed specifically for D2C brands, providing true revenue attribution, and allowing brands to own their direct relationships with influencers eliminating the middle man.

Grin Awards

Grin currently scores 93/100 in the Social Media category. This is based on user satisfaction (94/100), press buzz (54/100), recent user trends (falling), and other relevant information on Grin gathered from around the web.

The score for this software has improved over the past month. What is this?
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Social Media Market Radar

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Grin Product Overview

  • Creator and Influencer Recruitment

  • Reporting and Attribution

  • Influencer Relationship Management

  • Content Creation and Tracking

Languages Supported: English

Social Media Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in December 2023.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Grin Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
  • Cloud Deployment
  • Optimized Search Processing
  • Collaboration Support
  • Software Integration
  • Campaign Management

Grin FAQs

What is Grin generally used for?

Grin isnʼt a marketplace or a network looking for a cut of your budget, itʼs software that helps you run influencer marketing programs your way. With Grin you get the systems and data you need, while retaining complete control of your influencer relationships. Here's how it works:

Import your Influencers
Upload your roster of Influencers and we'll build private profiles for everyone in your program. You can also discover new Influencers using our advanced search.

Connect E-commerce, E-mail and Slack
Grin syncs all of your influencer communication, tracks revenue and notifies you when important things happen.

Aggregate Content. Attribute Revenue.
Grin uses Google Vision to analyze and categorize your branded content, making it easy to find what you need. With your store connected, we attribute revenue across your entire program.

Automate Recruitment. Run Campaigns.
Publish landing pages to manage inbound applications and automate outbound to recruit new influencers. Run highly targeted campaigns while tracking everything in the process.

Send Product. Manage Payments.
Import your products and let your influencers choose their style, Grin will track the delivery. Collect W2's, track and manage payments at scale.

What are some applications Grin is commonly used in tandem with?

Shopify, Gmail, WooCommerce, Office365, Slack, SMS, PayPal, Magento

What platforms does Grin support?

Shopify, Gmail, WooCommerce, Office365, Slack, SMS, PayPal, Magento

Who are the main user groups of Grin?

Mid-Large size eCommerce direct-to-consumer brands

Does Grin integrate with any other apps?

Shopify, Gmail, WooCommerce, Office365, Slack, SMS, PayPal, Magento

Does Grin offer multi-user capability (e.g. teams)?


Does Grin offer guides, tutorials and or customer support?

Guides, video tutorials, live chat, onboarding, knowledge base, customer support

Grin Alternatives

Grin Alternatives & Competitors

Odoo Social Marketing
Odoo Social Marketing
  1 93/100
Social Media Software
  3540 87/100
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Sprout Social
Sprout Social
  1554 89/100
Social Media Software
  10 85/100
Social Media Software
  94 91/100
Social Media Software

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