Serpstat is a cloud-based all-in-one search engine optimization (SEO) platform designed specifically for professionals. It delivers a comprehensive search marketing analysis solution tailored for all types of businesses, regardless of size or industry. Serpstat is particularly useful for eCommerce businesses, professional marketing firms and agencies, as well as pay-per-click (PPC) campaign managers and specialists.
The AIO platform is designed to help professional marketers and businesses improve their rankings in various facets of SEO, specifically in marketing, PPC, content marketing, search analytics and other key areas. Serpstat provides users with valuable data when it comes to which of their competitors are performing well in search engine result pages (SERPs) and what actions they might take to catch up or outperform the competition.
Serpstat’s analytics solution allows you to identify the key factors that have helped your competitors find success in their SEO efforts. This is achieved by providing you with up-to-date data and business intelligence regarding the competition’s marketing and promotion spending. The software will also give you access to information about the keywords they are using for SEO and marketing campaigns.
With all the intelligence and actionable data you are getting by capitalizing on Serpstat’s features and capabilities, you can effectively develop and implement your own well-optimized marketing campaigns to improve your page ranking on the top search engines, bring in more traffic to your website and maximize your sales.
Serpstat Features
Being an all-in-one SEO platform, Serpstat carries an impressive toolkit designed for marketing professionals, agencies and businesses. Serpstat’s features are actually divided into different categories, i.e. keyword research, website analysis, rank tracking, site audits and backlink analysis. The majority of the analytics data gathered by the system are derived from Google. However, some of the results for other markets rely on outside resources besides Google.
Keyword research
Serpstat’s keyword research solution is straightforward. All you need to do is enter any keyword or phrase and the tool should show results of keywords related to your query, which are ranked based on search volume. The system also provides a “Difficulty” score that lets you know how tough it would be for a website to rank close or inside the top 10 results within a region or country’s search market for each individual keyword.
The keyword research tool also allows you to perform pay-per-click or PPC research based on your targeted keywords. Serpstat will show results derived from Google or Yandex ads list accompanied by the average cost per click. The platform provides a very efficient and robust content marketing tool capable of breaking down user behavior and actions when it comes to internet searches. It will help you gain a better understanding of how your target users are actually searching for particular keywords, which is extremely useful if you want to identify an audience around a specific keyword.
Website analysis
The website analysis feature serves as the focal point of Serpstat. It is the heart of this comprehensive SEO platform. When you key in a URL, the system will automatically show results pertaining to your competitor, the ranking for the top related keywords and an overview of all the keywords associated with the website. The platform also allows you to view search engine visibility, as well as keep track of potential changes over a period.
One of the better aspects to Serpstat’s website analysis feature is that it allows for simple and efficient multi-domain comparisons. You can choose among the top competitors shown by the system via a pre-populated list. You can then view which particular keywords you have in common with them as well as the average advertising cost of those keywords.
Moreover, the website analysis feature also lets you see the precise search engine ads the competition is running and which keywords they are actually utilizing. Having this kind of information should help you and your team spot weaknesses, strengths and opportunities in your own marketing campaigns and strategies.
Rank tracking
Serpstat’s rank tracker is quite possibly one of its better features. The tool automatically finds and gathers all the top keywords for any domain. It then puts up a display in the form of a table showing how the target website is performing based on those keywords and phrases on a daily basis. This should give you the ability to immediately spot which particular keywords the competition is failing to capitalize on. You can then start building your ad campaign based on a particular search.
The rank tracking feature also comes with a very useful traffic share tool. Using a basic bar graph, the tool gives you an idea of the web traffic some of the more popular domains are gaining around a particular keyword. If you want to identify which websites you are competing against for all of your target keywords, this is a far easier tool to use than the keyword analysis solution.
Site audits
Serpstat features an on-page audit solution that is meant to help users spot potential issues on their website. This includes missing meta tags, broken links and indexing that might be less than optimal for a search engine like Google or Yandex. However, the tool works by essentially repackaging data derived from Google PageSpeed Insights, making it the least interesting and remarkable feature in Serpstat’s arsenal.
A more notable aspect of Serpstat’s on-page audit solution is the fact that it enables you to instantly run an in-depth analysis of your web pages by incorporating several ranking factors. The information you get from the audit will essentially give you a clear view of the status and efficiency of the different elements of your website. It will also help you spot some of the inefficiencies in your pages as well as identify optimization errors and find the appropriate fix for them.
Backlink analysis
Serpstat’s backlinks analysis solution is effective and easy to use. A quick look will show you just how many domains or websites are linking back to your site and your pages. It will also show you how many backlinks you’ve gained and lost over a set period. You can also identify which individual URLs and domains are connecting back to your website and the anchor text they are using more often with your backlinks.
This particular feature’s biggest strength is in its ability to analyze your competitor’s backlinks. Since it has the power to identify lost referrals, you can quickly figure out the exact moment when the competition loses backlinks from a specific website. From this information, you will have the opportunity to connect and create your own new referrals.
Serpstat Benefits
For marketing professionals, SEO specialists and marketing firms, having the ability to acquire the information they need when the need arises is the ultimate function of any SEO solution. Serpstat is all about providing you with all the data you need on demand. The platform does not stop at giving you the ranking of a particular domain; it also provides you with useful details around a particular keyword or phrase, including the top 100 search results associated with the keyword.
The backlink analysis feature is a crucial component to any SEO campaign and strategy. Serpstat’s backlink analysis tool provides you with a comprehensive analysis report surrounding your backlinks, which includes URLs and domains that are referring back to your site. The solution does not stop there as it also keeps track of the backlinks of your competitors.
Serpstat uses a specific algorithm that allows it to find and identify the market share of every domain in the top 100 search results for any keyword and keyword groups. This particular function can be found in the platform’s rank tracking solution referred to as the traffic share tool. This is very beneficial to SEO specialists as it allows them to quickly identify trends and potential pitfalls in a domain’s visibility. The tool also shows market share fluctuations, providing valuable insights to marketing professionals and specialists.
Serpstat’s website analysis solution gives you insights into the status of your website, how well it‘s optimized and it also gives you an idea of your competitor’s website performance and optimization. This should allow you to identify which SEO practices you need to implement to improve the overall performance of your site, your strategy and your marketing initiatives.
Serpstat Pricing
Serpstat follows a subscription-based pricing model with two billing options: monthly or yearly. The vendor offers four main pricing plans: Serpstat Lite, Standard, Advanced and Enterprise. Serpstat Lite starts at $55 per month, billed annually or $69 for the month-to-month billing. Standard is priced at $119 or $149 if you choose the monthly billing.
Serpstat Advanced will take you back $239 per month, billed yearly or $299 month-to-month. The Enterprise plan starts at $399 per month or $499 monthly. You may contact the vendor directly if you want a custom plan to match your needs. You may also visit the Serpstat official website for more details on their pricing plans and other offerings.
Conclusion
Serpstat is the ideal all-in-one SEO solution for marketing firms, agencies and enterprises looking to track a high volume of keywords and keyword groups for low investment cost. The cloud-based platform offers a wide variety of SEO tools, features and capabilities for a reasonable price. It lets you conduct SEO research, website analysis, PPC analysis and other important tasks to help maximize visibility and increase web traffic to your website. There’s a lot you can do with this one platform.
