What is DataXu?

"Dataxu helps marketing professionals and publishers use data to improve their advertising by connecting with real people across all channels."

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

DataXu scored 83/100 in the Advertising & Affiliate category. This is based on user satisfaction (74/100), press buzz (45/100), recent user trends (falling), and other relevant information on DataXu gathered from around the web.

The score for this service has improved over the past month. What is this?

  • DataXu
  • DataXu
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DataXu Product Overview

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Languages: English
Software Buyer Guide 2019

Advertising & Affiliate Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in February 2019.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


DataXu Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

DataXu FAQs

Does DataXu offer guides, tutorials and or customer support?

Support: Training, Webinars, Videos, and Email Support.

What is DataXu generally used for?

This service is generally used as demand-side advertising platform.

Does DataXu integrate with any other apps?

It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

What are some applications DataXu is commonly used in tandem with?

It is commonly used in tandem with data providers, ad verification, and ad serving applications.

Who are the main user groups of DataXu?

The main users of Dataxu are publishers, agencies, and brands.

Does DataXu offer multi-user capability (e.g. teams)?


Does DataXu offer an API?

Yes, it offers an API.

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