Dataxu helps marketing professionals and publishers use data to improve their advertising by connecting with real people across all channels.
Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.
The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.
The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
DataXu currently scores 84/100 in the Advertising & Affiliate category. This is based on user satisfaction (74/100), press buzz (45/100), and other relevant information on DataXu gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Audience-Based Buying
Always-On Optimization
Real-Time Reporting
Global Reach & Enterprise Scale
Granular Ad Targeting
Self-Serve Advanced TV
Fully-Integrated TouchPoint™ Ad Server
Enterprise Developer APIs
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in September 2024.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...
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This service is generally used as demand-side advertising platform.
It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.
It is commonly used in tandem with data providers, ad verification, and ad serving applications.
The main users of Dataxu are publishers, agencies, and brands.
No.
Yes, it offers an API.
