CASA

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What is CASA?

CASA is a marketing platform helping retailers understand customer behavior and increase sales with personalized marketing, customer acquisition, and retention.

CASA helps increase your sales during normal and festival times. CASA currently helps several retail brands across India increase sales and customer engagement. CASA's solutions helped them reach double-digit conversions - One of the highest conversion percentages for campaigns in Retail.

CASA provides solutions for:

  • Customer Acquisition
  • Customer Activation
  • Customer Retention
  • Customer Conversion
  • Customer Engagement.

CASA analyses customer behavior and engages through SMS (text message), email, push notifications, web, app, etc. Apart from this, CASA has built solutions that bring digital marketing to the store (such as in-store tracking, digital signage, endless aisle, and interest capture) that help in retaining customers and help better advertise products in-store.

Who is CASA for?

CASA is for you if you agree with any/all of the following:

  1. I want to know: what my customer wants, as well as what he needs, so that I can advertise exactly that and not be spam.
  2. My shelf space is low, how do I let my customers get to know and buy products that are not in the store?
  3. A customer walks into my store, but the product is currently unavailable and he walks away without buying anything. How do I retain these potential customers?
  4. I have currently employed marketing solutions, but they are not giving me double digit conversions.
  5. I want to increase the average bill value
  6. My customer doesn't come to my store after a period of time how do I make them come back? (same for e-com websites)
  7. I have customer data - how do I make use of it effectively?
  8. I want to cross-sell products to customers based on their preferences and interactions - not just from point of sale data


CASA currently scores 54/100 in the Retail category. This is based on press buzz (33/100), recent user trends (falling), and other relevant information on CASA gathered from around the web.

The score for this software has stayed the same over the past month. What is this?
casa.ajira.tech
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CASA Product Overview

  • Personalized marketing

  • SMS marketing

  • Email marketing

  • Customer analytics

  • Digital Signage for in-store marketing

  • Campaign statistics and reports

  • Customer activation and retention

  • Customer drop-off management- Endless Aisle


Languages Supported: English

Retail Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Retail software for business. Published in April 2024.

Software solutions in this category help eCommerce and local retail shops manage their business operations. These products help automate certain tasks in inventory and financial management, orders and sales management, payment and invoicing, etc. In additio...

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CASA Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Sales Motivator
  • Shipping Management
  • Order management
  • BitCoin
  • PayPal
  • Stripe

CASA FAQs

Does CASA offer multi-user capability (e.g. teams)?

Yes.

Who are the main user groups of CASA?

CASA is specifically for retailers of all kinds: clothing stores, salons, restaurants, jewelry stores, and retail brands and chains.

What is CASA generally used for?

CASA is generally used for understanding customer behavior and sending personalized messages and offers. It's also used as a customer drop-off management solution in the store with the help of Endless Aisle.

What are some applications CASA is commonly used in tandem with?

CASA works best by integrating with your POS.

What platforms does CASA support?

It's mainly a web-based app, but, it also has mobile apps that are compatible with most devices.

Does CASA integrate with any other apps?

Yes. CASA integrates with all the major POS.

Does CASA offer an API?

No.

Does CASA offer guides, tutorials and or customer support?

We offer customer support around the clock. We also work along with retailers to improve campaign performance.

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