First Insight

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What is First Insight?

First Insight offers a next-gen decision platform that enables teams to engage consumers with digital surveys specifically designed for the retail industry.

First Insight offers a next-gen decision platform that enables designers, merchants, brand managers, buyers, and marketing teams to answer the key questions they face every day by engaging consumers with digital surveys specifically designed for the retail industry.

Retail leaders use First Insight’s digital testing platform (InsightSUITE) to enable growth by unlocking value from their target customers. Our solution collects zero-party, voice of customer data and combines it with AI to make financial goals a reality.

Why First Insight?

First Insight's digital engagement module lets you engage prospects, consumers, customers, and employees via a simple and immersive, browser-based user experience.

This Voice of the Customer software gathers feedback via survey questions, sentiment ratings, valuations, and open comments. Enterprises can customize the engagement with their own branding, incentives, and links all within one integrated platform.

Proven, Forward-Looking, & Efficient:

InsightSUITE’s algorithms use human computational and Bayesian models to minimize the number of responses necessary for statistically valid results. This approach results in tests that are more accurate, less expensive, and faster than other research methods.

Expert Account Support:

First Insight Account Managers are retail experts. Our team members have the skills necessary to help you operationalize the InsightSUITE platform successfully and minimize time-to-value.

Analyst Coverage/Endorsements:

Listed as a Representative Vendor in 2022 Gartner® Market Guide for Retail Assortment Optimization Applications in Merchandising

Included in Gartner’s 2021 Edition of "What Retail CIOs Need to Know About AI for Merchandising" Report

Named a Representative Vendor in Gartner’s 2021 Market Guide for Unified Price, Promotion and Markdown Optimization Applications for fifth consecutive year

Named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization 2019



First Insight Awards


First Insight currently scores 84/100 in the Retail category. This is based on user satisfaction (80/100), press buzz (45/100), recent user trends (falling), and other relevant information on First Insight gathered from around the web.

The score for this software has improved over the past month. What is this?
www.firstinsight.com
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First Insight Product Overview

  • Predictive Analytics

  • Voice of Customer Data Collection

  • Experience Management

  • Price Optimization

  • Assortment Optimization

  • Experience Management


Languages Supported: English, French

Retail Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Retail software for business. Published in November 2024.

Software solutions in this category help eCommerce and local retail shops manage their business operations. These products help automate certain tasks in inventory and financial management, orders and sales management, payment and invoicing, etc. In additio...

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First Insight Features

  • Analytics
  • API
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Document Comparison
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Tracking
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Shipping Management
  • Order management
  • BitCoin
  • PayPal
  • Stripe
  • Social Media Monitoring
  • Review Monitoring
  • Prioritization
  • Roadmapping
  • Resource Management
  • Optimized Search Processing
  • File Format Conversion
  • Brand Asset Creation
  • Template Designer
  • Net Promoter Score

First Insight FAQs

Who are the main user groups of First Insight?

  • Merchandising
  • Sustainability Leaders
  • C-Suite
  • Experience Management
  • Product Managers

What is First Insight generally used for?

  • Digital Product Testing
  • Product Selection
  • Experience Management
  • Sentiment Testing
  • Price Optimization
  • Demand Forecasting
  • Assortment Optimization
  • Sustainability Initiatives
  • Waste Reduction

What are some applications First Insight is commonly used in tandem with?

  • Enterprise Resource Planning (ERP)
  • Customer Relationship Management (CRM)
  • Forecasting
  • Product Lifecycle Management (PLM)
  • Sales

What platforms does First Insight support?

Our solution supports platforms across multiple a wide spectrum of use cases. We can work with you to integrate First Insight with your systems for PLM, ERP, forecasting, CRM, marketing, and more. Request a demo to learn more about how First Insight can bring Voice of Customer data to your internal systems.

Does First Insight offer guides, tutorials and or customer support?

Yes, our teams are working directly with our customers to empower them with Voice of Customer data and help them make better decisions on a daily basis.

Does First Insight offer an API?

Yes, book a demo to learn more about specific API integrations.

Does First Insight offer multi-user capability (e.g. teams)?

Yes.

Does First Insight integrate with any other apps?

Yes, book a demo to learn more about available integrations.

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