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What is SAP CRM?

"SAP CRM is a platform that manages customer communication from multiple channels. "

Customer relations in one integrated suite. All customer interactions, from calls, emails, social media, and live chat can be tracked, managed, and evaluated. Tasks and dates can be prioritized, follow-ups can be scheduled, and team selling supported, using the CRM.

SAP CRM is a customer relationship and engagement platform built to enhance users' engagement capabilities and enable them to provide smooth and personalized customer experiences at every opportunity and across multiple channels.

The software improves the sales and marketing, boosts customer engagement, drives sales, and streamlines order-to-cash processes, among others.

SAP CRM scored 95/100 (No. 1 in CRM) in the CRM category. This is based on user satisfaction (94/100), press buzz (65/100), recent user trends (rising) and other relevant information on SAP CRM gathered from around the web.

The score for this service has improved over the past month. What is this?


SAP CRM Product Overview

  • On-Premise Deployment

  • Marketing Resource Management

  • Marketing Analytics

  • Campaign Management

Languages: English, German, Chinese, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese

SAP CRM Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial


Does SAP CRM offer an API?

Yes, SAP offers a set of public APIs.

Does SAP CRM offer guides, tutorials and or customer support?

SAP CRM offers Email Support, Phone Support, Live Chat, Training, Tickets, Videos, Help Documentation, and Tutorials.

What are some applications SAP CRM is commonly used in tandem with?

It is mainly used in tandem with marketing automation software, and purchasing and procurement solution.

Does SAP CRM offer multi-user capability? (e.g. teams)


What is SAP CRM generally used for?

SAP CRM provides marketing solutions for big data analytics, segmentation, multichannel campaigns, loyalty, and resource management.

What platforms does SAP CRM support? (e.g. native mobile apps)

SAP CRM supports web-based applications, Windows, and Mac.

Who are the main user groups of SAP CRM?

The main user groups of SAP CRM are enterprises of all sizes.

Does SAP CRM integrate with any other apps?

Yes, it integrates with:

Mule ESB, Anypoint Platform, Marketo, eBuyer Assist Procurement, SAP ERP, Sofon Guided Selling, and more.

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