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Customer relations in one integrated suite. All customer interactions, from calls, emails, social media, and live chat can be tracked, managed, and evaluated. Tasks and dates can be prioritized, follow-ups can be scheduled, and team selling supported, using the CRM.

SAP CRM is a customer relationship and engagement platform built to enhance users' engagement capabilities and enable them to provide smooth and personalized customer experiences at every opportunity and across multiple channels.

The software improves the sales and marketing, boosts customer engagement, drives sales, and streamlines order-to-cash processes, among others.


  • 2-Factor Authentication
  • API
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Sales Automation
  • Pipeline Management


  • On-Premise Deployment

  • Marketing Resource Management

  • Marketing Analytics

  • Campaign Management


    Does this service offer an API?
  • Yes, SAP offers a set of public APIs.

  • Does this service offer guides, tutorials and or customer support?
  • SAP CRM offers Email Support, Phone Support, Live Chat, Training, Tickets, Videos, Help Documentation, and Tutorials.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with marketing automation software, and purchasing and procurement solution.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • SAP CRM provides marketing solutions for big data analytics, segmentation, multichannel campaigns, loyalty, and resource management.

  • What platforms does this service support?
  • SAP CRM supports web-based applications, Windows, and Mac.

  • Who are the main user groups of this service?
  • The main user groups of SAP CRM are enterprises of all sizes.

  • Does this service integrate with any other apps?
  • Yes, it integrates with:

    Mule ESB, Anypoint Platform, Marketo, eBuyer Assist Procurement, SAP ERP, Sofon Guided Selling, and more.

Vendor Information

Based in:


Who uses SAP CRM
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
English, German, Chinese, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese
Regional Restrictions:
No restrictions.

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