What is Analytics Software?
Analytics software is any digital solution that helps analyze an organization’s diverse data sets to discover any useful information, patterns, trends, or correlations that aid with decision making. In other words, products in this category help turn raw data into actionable insights, helping businesses make more informed business decisions.
Different types of analytics software are available to suit different requirements. For instance, web analytics software enables you to track your web traffic sources. These products also help monitor the outcomes of PPC and email marketing campaigns. On the other hand, on-site engagement analytics allows you to know what your visitors do on your web pages. You can even find analytics tools specially designed for monitoring backlinks. These products send automated email notifications whenever new backlinks are created.
Other common types of analytics software include social media analytics, marketing analytics, customer analytics, etc. The right product helps an organization identify opportunities, streamline operations, improve marketing efficiency and gain an edge over the competition.
Popular Analytics Software Products
Analytics Software Vendor Landscape
The Market Radar™ below shows the top Analytics Software vendors on Crozdesk. It ranks vendors based on the Solution Strength (user reviews, satisfaction) and Vendor Size to provide an overview of the Analytics Software market landscape. You can find the winners in the recent Analytics Software Awards list.
- DataHawk
- Logi Info
- Putler
- IO Technologies
- WealthEngine
- EmailAnalytics
- AnswerMiner
- analisa.io
- Rise.global
- Avora
- Statsbot
- Countly
- Avo
- Nudge
- BytesView
- SentiSum
- Transform
- numverify API
- Cluvio
- NousMigrator
- Streamhub
- Memgraph
- Dental Intelligence
- TrendKite
- OneView
- SkyFoundry
- Selerity SAS
- Cubeplan
- Roaring
- Stape
- webLyzard
- Cube
- Admo.tv
- HockeyStack
- Hatica
- DBmarlin
- Mode
- JustControl.it
- Canecto
- BlueOptima
- Bizintel360
- Listinguish
- DataWalk
- RightData
- inlytics
- FollowersAnalysis
- V-Blaze
- Stormly
- Approyo Ignite
- FIBRES
- Benchmark App
- GraphJSON
- YetPulse
- Ipiphany
- ProofMethod
- Hub'Scan
- Inclick Track
- ConverTiger
- SellerPrime
- Scalend
- AddCharts
- Zepto
- SharePoint Vitals
- SimpleHeatmaps
- SHOPIQ
- Smartan.ai
- productlift
- Revere
- Omnicontext
- Talu
- Retailflux
- Gamma Analytics
- Karmalytics
- Commport Business Analytics Solution
- Insiteful
- Stitched
- SAND Nucleus CDBMS
Analytics Software Buyer Guide 2025
Product recommendations, vendor rankings, market overview and tips on how to select Analytics software for business. Published in August 2025.
Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data y...
FREE DOWNLOAD Analytics-Software-Buyer-Guide-2018.pdfCommon Features of Analytics Software
| Feature | Feature Description |
|---|---|
| A/B Testing | Run split tests for websites, emails, ads and more by serving different versions of the content to different users. |
| Analytics | Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more. |
| API | Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using. |
| Conversion Tracking | Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels. |
| Custom Reports | Custom reports enable users to generate tailored insights and visualizations specific to their forecasting needs and metrics. |
| Dashboard | Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications. |
| Dashboards | Provide easily accessible, custom data and real time feedback. |
| Data Export | Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications. |
| Data Import | Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past. |
| Data Visualization | Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard. |
| External Integrations | Integrations with other software products or platforms to improve efficiency and compatibility across systems. |
| Forecasting | Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data. |
| Keyword Tracking | Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes. |
| Link Tracking | Track link performance to your own or to competitor websites. |
| Multi-Site | Support for several different websites in the same application. |
| Multi-User | Supports more than just one user account and generally allows for collaboration with colleagues. |
| Notifications | Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications. |
| Real-time Alerts | Provides important, relevant updates to the user. |
| Referral Tracking | Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes. |
| Reports | Allow users to collate large amounts of performance data into a variety formats. |
| Scenario Planning | Scenario planning allows users to model and compare different future outcomes based on varying assumptions or conditions. |
| SEO | Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs). |
Latest User Reviews of Analytics Software Products
Reviews on Crozdesk.com | Write A Software Review
"Great for Supplier Sourcing and Market Ins..."
I like the predictive analytics and historical trend reports because they give a clear picture of possible price and ... All TradeInt User Reviews
"Good Platform for Supplier Search and Comp..."
Easy to find new suppliers and compare them by shipment records. The downloadable reports are clear and make it easie... All TradeInt User Reviews
"Comprehensive and Accurate Trade Intelligence"
TradeInt provides detailed insights into exact ports, shipment quantities, and trade routes, which is highly valuable... All TradeInt User Reviews
"Valuable platform for trade research and p..."
The access to historical trade data by HS code is very useful for preparing economic reports. The visual breakdowns a... All TradeInt User Reviews
"Works great, helpful support, cool team"
They operate in a field where their clients will often have to figure out stuff for the first time, so it's great tha... All Stape User Reviews
"Faster Market Entry with Reliable Trade In..."
It helps us to identify importers of specific medical products in markets where data is usually hard to access. This ... All TradeInt User Reviews